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No Fear: Leadership, "Digital Cowboys" And The "Playstation Generation", Singapore Management University
No Fear: Leadership, "Digital Cowboys" And The "Playstation Generation", Singapore Management University
Perspectives@SMU
Finnish entrepreneur Pekka Viljakainen would be considered as successful by most measures. At only 38 years of age, he has managed a staff of 8,000 across 20 countries from Munich. His information technology (IT) consultancy, Oy Visual Systems, had merged with Tieto, another European IT firm, and Viljakainen was made executive vice-president.
Cloud Computing: Low Cost High-Rise Living For Small And Medium Businesses, Singapore Management University
Cloud Computing: Low Cost High-Rise Living For Small And Medium Businesses, Singapore Management University
Perspectives@SMU
The trajectory of Information Technology’s (IT) growth and its impact has been explosive. Its continual evolution has created new paradigms in the way businesses are conducted, and how people interact with one another. One might even say that IT has trumped television to become the most important household entertainment medium.
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Perspectives@SMU
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.
For A Competitive Edge In Services, Invest In The Right People And Processes, Singapore Management University
For A Competitive Edge In Services, Invest In The Right People And Processes, Singapore Management University
Perspectives@SMU
Steve Jobs can teach us a thing or two about customer loyalty. Though Apple products have sometimes fallen short of expectations, Apple customers think nothing of standing in line for hours just to get their hands on the company's latest. According to Valarie Zeithaml, a David S Van Pelt Family distinguished professor of marketing at the University of North Carolina, recent financials show that Apple is achieving US$4,406 per annum sales per square foot – far higher than brands such as the US$3,000 per annum sales per square foot of premier global jeweller Tiffany and US$1,700 per annum sales per …