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Full-Text Articles in Entrepreneurial and Small Business Operations
The Impact Of Entrepreneurial Personality Traits On Perception Of New Venture Opportunity, Jun Yan
The Impact Of Entrepreneurial Personality Traits On Perception Of New Venture Opportunity, Jun Yan
New England Journal of Entrepreneurship
This empirical study examined links between entrepreneurial personality traits and perception of new venture opportunity in a sample of 207 respondents. Four entrepreneurial personality traits were included to predict respondents’ perception of new venture opportunity. They are (1) achievement motivation, (2) locus of control, (3) risk propensity, and (4) proactivity.The results of multiple regression analysis show that three of the four entrepreneurial personality traits—locus of control, risk propensity, and proactivity—related significantly to perception of new venture opportunity in expected directions. Among the three personality traits, proactivity was found to have the strongest influence over entrepreneurial perception. No significant relationship was …
Psychographic Segmentation Of The Self-Employed: An Exploratory Study, Matthew G. Kenney, Art Weinstein
Psychographic Segmentation Of The Self-Employed: An Exploratory Study, Matthew G. Kenney, Art Weinstein
New England Journal of Entrepreneurship
Although it is well established in the academic literature that entrepreneurs share common traits, there has been limited research dedicated to evaluating psychographic profiles of the self-employed. Using the Nominal Group Technique, the authors gleaned insight from a panel of experts in an effort to segment the self-employed based on personality traits and the benefits they receive from an entrepreneurial career. The findings show that self-employed individuals can be classified into four distinct segments: Exemplars, Generals, Moms and Dads, and Altruists. Each group derives different benefits from self-employment. Understanding these benefits can greatly assist entrepreneurship educators and marketers of small …