Entrepreneurial and Small Business Operations Commons^™

Toward A Better Understanding Of Family Enterprising, Morris Mervyn, Justin Craig

Justin B. Craig

By integrating stewardship theory and entrepreneurial orientation perspectives we contribute to the understanding of the concept of family enterprising. Using excerpts from a single case study we provide insight into how a third generation Australian family has evolved and transformed by embracing the notion of family enterprising, which, we suggest, places them in a strong position for sustainability across generations.