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Entrepreneurial and Small Business Operations Commons™
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- Small business (2)
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Articles 1 - 4 of 4
Full-Text Articles in Entrepreneurial and Small Business Operations
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
Social Connectedness And Financial Independence Strategies Supporting Nonprofit Sustainability, Christopher Edmund Maylor
Social Connectedness And Financial Independence Strategies Supporting Nonprofit Sustainability, Christopher Edmund Maylor
Walden Dissertations and Doctoral Studies
Leaders of nonprofit organizations (NPOs) often lack strategies to ensure the sustainability of their organizations beyond initial funding, resulting in significant risk to program continuity. Grounded in social entrepreneurship theory, the purpose of this qualitative single-case study was to explore strategies used by 3 leaders of a small NPO in the southwest region of the United States. Data were collected from semistructured interviews and a review of organizational documents. Through thematic analysis, 6 social themes emerged: optimization of business strategies, income and donor growth, program cost management, funding diversification, program licensing, and public awareness of NPO programs. The contributions to …
Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo
Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo
Journal of Sustainable Social Change
Reduced demand for wood and wood products resulting from the economic crisis in the first decade of the 2000s severely impacted the forest industry throughout the world, causing large forest-based organizations to close (CBC News, 2008; Food and Agriculture Organization of the United Nations, 2009; Pepke, 2009). The result was a dramatic increase in unemployment and worker displacement among forest product workers between 2011 and 2013 (Bureau of Labor Statistics, 2014). Forested rural communities often depended on the large-scale forest industry for their livelihood, and as a result, decreased reliance on large-scale industry became increasingly important (Lupo, 2015). This article …
Adoption Of Innovation In Small-Scale Forestry: The Case Of Portable-Sawmill-Based Microenterprises, Crystal V. Lupo
Adoption Of Innovation In Small-Scale Forestry: The Case Of Portable-Sawmill-Based Microenterprises, Crystal V. Lupo
Journal of Sustainable Social Change
Microenterprise development can be a valuable societal component not only in terms of filling important niche markets, but also by enhancing a society's wellbeing through creating opportunities available to people who are marginalized by the labor force for one reason or another. Forest microenterprises, in particular, can enhance rural community development efforts, as well as forest conservation goals, by empowering local people to successfully manage their resources as well as offer the possibility of income enhancement (Salafsky, Cordes, Leighton, Henderson, Watt, & Cherry, 1997; Lupo, 2012). This paper explores the adoption of portable-sawmill-based forest microenterprises. Key findings include common factors …