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Seats: A Business Plan, Mycah Sandridge
Seats: A Business Plan, Mycah Sandridge
Supply Chain Management Undergraduate Honors Theses
Every year over 88 million people participate in recreational boating on lakes all across the U.S. (http://www.statista.com/topics/1138/recreational-boating/). While enjoying their favorite aquatic activities, these people have needs and desires just like any other time in life, but with a relatively high opportunity cost to acquire goods. Making a trip to the marina and back costs both money and time that boaters would rather be spending having fun with family and friends. The Seats model, a mobile vending vessel, will fill this gap, providing food necessities and a fun environment that does not require boaters to dock their boat in order …