Entrepreneurial and Small Business Operations Commons^™

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Exploration Of Small Fashion Retailers' Green Efforts In Supply Chain Management And Their Coping Strategies During Covid-19, Madison Huskey

Finance Undergraduate Honors Theses

The purpose of this paper is to explore the current business model of small fashion retailers and their green efforts in supply chain management based on the Six-R framework that consists of recycle, reuse, reduce, re-design, recovery, and remanufacture. This study also investigated the impact of COVID-19 on small fashion businesses. Qualitative data were gathered through in-depth interviews of owners/employees of four small fashion retailers that addressed sustainable supply chain management, customer segments, and challenges and barriers in green supply chain management, and the effects of COVID-19. Interview findings revealed that small fashion retailers are more likely to implement green …

Conscious Couture: Upcycling And Sustainable Style, Sara Wilson

Apparel Merchandising and Product Development Undergraduate Honors Theses

The fashion and apparel industry has become synonymously associated with wastefulness and pollution due to the high levels of production, consumption and disposal of the billions of garments produced globally each year. Throughout the industry, brands have continued to set sustainability goals for both efforts to reduce their environmental impacts as well as appeal to the ‘green’ consumer. The power that a consumer holds can be leveraged for driving sustainability related initiatives through an apparel market that is virtually available everywhere. Since the 1990s, the secondhand market has developed from simply an economically friendly place to purchase necessities, to its …