Entrepreneurial and Small Business Operations Commons^™

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Arclothmasks: A Pandemic Startup Journey, Adam Jackson

Information Systems Undergraduate Honors Theses

Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.

Covid-19 Impact On Business, Meredith Headlee

Finance Undergraduate Honors Theses

COVID-19 has not only been a major public health crisis, but it has also caused an economic shock. Small businesses have been at the losing end of the U.S. economy for years, but nothing has hurt them as bad as the COVID-19 crisis. The pandemic has devastated thousands of small businesses while larger companies have fared well and, in some cases, thrived. Although there has been an increase in bankruptcy filings among public companies, the numbers are far lower than in the 2008 financial crisis (Lahart). This paper will explore what impact the pandemic has had on small businesses, large …

Outcomes Of Platform Openness In Complementary Markets, Franck Loic Soh Noume

Graduate Theses and Dissertations

Mobile platform ecosystems are hyper-competitive environments. They provide important entrepreneurial opportunities for businesses that develop mobile apps. Platform openness is foundational in mobile platform ecosystems as it enables interactions between complements and platform. Although there are several studies on the impact of platform openness, our understanding of the outcomes of platform openness remains limited. In this dissertation, we examine thoroughly underexplored facets of platform openness as well as understudied outcomes. In the first essay, we investigate the impact of platform openness on incumbent complements’ performance outcomes. We unravel important causal mechanisms related to competition dynamics between new entrants and incumbent …