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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan
The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan
Dissertations and Theses Collection (Open Access)
Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to capture growth in a new market. This paper studies how digitalization influences the internationalization process of the firm and its mode of entry into a foreign market. Drawing on existing literature on digitalization, this paper creates a novel approach to study the effect of digitalization by classifying firms based on their market business …
Homie: Home Services Company, Kean Loong (Josh) Teo
Homie: Home Services Company, Kean Loong (Josh) Teo
MSc in Innovation Capstone Projects
Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Asian Management Insights
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.