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Entrepreneurial and Small Business Operations Commons

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Sacred Heart University

2003

Case study

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From Intrapreneurship To Entrepreneurship: Is Technical Expertise Sufficient?— A Case Study, John Woodilla Jan 2003

From Intrapreneurship To Entrepreneurship: Is Technical Expertise Sufficient?— A Case Study, John Woodilla

New England Journal of Entrepreneurship

Following a successful career in industry, Dr. Douglas V. Shick, a newly minted entrepreneur, established NRS Associates, LLC, to perform consulting services based on two highly technical computer-modeling programs. Doug was heavily involved in the development of one program, an innovative computer simulation software for modeling a particular manufacturing process, through intrapreneurial activity during his corporate experience. Doug established his business on September 1, 2001, and on September 10 announced his services by e-mail to everyone he knew. The unforeseen events of the next day, September 11, produced some unexpected aftereffects that Doug had to factor into his developing business.