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The Impact Of Customer Collaboration On Agile Product Development Success In Technology Startups Within The Pacific Northwest, Chad Ryan Thompson

Doctoral Dissertations and Projects

While agile software development is being adopted in more organizations recently, many products using the methodology are still failing in the market due to inadequate customer collaboration despite the purported benefits. Within start-ups, where speed and early market penetration can be the death or success of a company, understanding if using agile software development including adequate customer collaboration makes a significant difference is important. A study which investigates the impact of including customer collaboration in the agile product development process could uncover whether or not a product is successful within technology focused start-up’s in the Pacific Northwest. This research could …