Entrepreneurial and Small Business Operations Commons^™

Bus 104: Business Start-Up / New Business Idea Presentation, Remi Alapo

Open Educational Resources

The Business Start-Up / New Business Idea Presentation serves as the culminating assignment for BUS 104 by asking students to apply core business concepts to the development of an original business idea. Working in pairs, students design and present a professional start-up proposal that integrates major course topics such as entrepreneurship, ownership, management, organizational structure, human resources, marketing, ethics, and financial management. The assignment emphasizes critical thinking, collaboration, research, and oral communication while helping students connect classroom learning to real-world business planning. Through this project, students demonstrate their ability to analyze business opportunities, make strategic decisions, and present a clear …

Bus 104 – Local Business Visit Assignment, Remi Alapo

Open Educational Resources

The Local Business Visit Assignment gives students the opportunity to connect classroom learning to real-world business practice by observing and analyzing how a local business operates. Through the visit, students examine key business concepts such as ownership, management, customer service, marketing, workplace organization, and community impact. The assignment encourages students to think critically about how business decisions are made and how course concepts apply in everyday settings. By engaging directly with a business in their community, students develop a deeper understanding of entrepreneurship, business operations, and the practical realities of running a successful organization.

Bba 313 - Foundations Of Entrepreneurship, Andrew Gold

Open Educational Resources

This syllabus presents BBA 313: Foundations of Entrepreneurship, a three-credit undergraduate course offered at Lehman College, City University of New York, within the Department of Management and Business Innovation. Designed for students interested in entrepreneurship, the course introduces foundational frameworks of entrepreneurship including opportunity recognition, entrepreneurial identity, resource mobilization, financial management, and business feasibility planning. The course is structured as an Open Educational Resource (OER), utilizing the zero-cost OpenStax Entrepreneurship textbook (Laverty & Little, 2020, CC BY 4.0) and multi-format learning materials including written readings, audio podcasts, and experiential in-class activities. The syllabus reflects an applied, community-grounded pedagogy culminating in …

Venture Idea Memo Assignment, Ouafaa Hmaddi

Open Educational Resources

No abstract provided.

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Adaptation For Whom? Understanding The Impacts Of Dyke Policies On Small-Scale Farmers In Ca Mau Province Of Vietnam, Nguyen Minh Quang, Nguyen Van Minh, Nguyen Vo Chau Ngan, Martha B. Lerski

Publications and Research

Low-lying deltas worldwide are extremely vulnerable to sea-level rise. As the risks of climate-induced flooding become increasingly clear, the thirst for infrastructure-driven adaptation increases. This highlights a patent need to understand the impacts of engineering adaptation solutions, especially those targeting built structures such as dykes and sluices, on farmers from a bottom-up, farmer-centred perspective. The study addresses this call by examining cases where dyke policies, while successful in some dimensions, have undermined small-scale farmer livelihoods in Ca Mau ― Vietnam’s southernmost rural province. It identifies areas in need of attention and adds empirical data related to this group of farmers. …

Factors Affecting Csr Practices In Entrepreneurship: Case Of Female Entrepreneurs In Pakistan, Muhammad Nawaz Tunio, Iffat Sabir, Aamir Rashid, Faheem Gul Gilald

Publications and Research

Purpose: The aim of this chapter is to find out the factors affecting female entrepreneurship in the case of the Corporate Social Responsibilities (CSR) in entrepreneurship.

Methodology: In this chapter, semi-structured interviews are conducted to reach the final findings of the study.

Findings: Findings entail different six factors that severely affect CSR activities in entrepreneurship in Pakistan. These six factors are the educational system and skills gap, Cultural Mindset and Risk Aversion, Limited Access to Finance, Regulatory and Bureaucratic Hurdles, Political Instability and Security Concerns, and Inadequate Infrastructure. Every factor has its intensity and influence on the entrepreneurial process.

Originality/value: …

Integrating Environmental And Entrepreneurship Advocacy Into Enviropreneurship Through Green Supply Chain Management, Waste Management, And Green Innovation: A Study On Smes Of Us, Rizwana Rasheed, Aamir Rashid, Noor Aina Amirah, Rashid Hashmi

Publications and Research

Many entrepreneurs across the US are the key players in building a greener economy. Their agility and innovative spirit offer a source of potential solutions. This is especially true for small businesses, which can quickly adapt to sustainable practices. Therefore, this research investigated the direct and indirect (mediating) roles of waste management and green innovations in green supply chain management and enviropreneurship performance, which is a transition from environmental to enviropreneurship advocacy. This study used a deductive approach with a quantitative research method. A study of a survey for 835 supply chain professionals in US small and medium enterprises used …

Business And Entrepreneurship, Corazon P. Lacsamana

Open Educational Resources

A PowerPoint presentation of an introduction to business.

The Paradox Of Plenty: Why Guyana’S Local Content Law Needs A Reality Check, Vivian M. Williams

Publications and Research

The effectiveness of coercive local content requirements to the development of resource rich developing countries is an area attracting increasing global attention. Local content requirements are especially popular in the extractive sector though empirical studies show that they do not fulfill their intended purpose. Now recognized as the world's fastest growing economy after becoming an oil producing country, Guyana has passed a local content law. The real concern is not merely whether local content requirements fail to fulfill their objectives but whether they create market distortions that lead to the resource curse. This issue was addressed by Baruch's Adjunct Assistant …

The Leadership Role In Strategy, Wilfredo Moran

Publications and Research

This paper offers the crucial role that leaders play in the strategy of an organization. The paper will discuss how to develop a strategic vision and a mission statement that tells the direction the company is taking and why. In addition, the paper will show how to set goals and objectives, craft strategies, evaluate the strategy, and how to evaluate performance. This paper will show that the role of leadership is the most important factor in crafting a winning strategy for the organization.

Entrepreneurship, Ouafaa Hmaddi

Open Educational Resources

Syllabus for ECO 41250 Entrepreneurship

The Effects Of Network Structure And Social Information On Contribution Performance On Crowdfunding Platforms: An Experimental Investigation, Yanni Hu

Dissertations, Theses, and Capstone Projects

The long-term potentiality of online communities and activities depends critically on contribution behaviors of online individuals. In this dissertation, this study deepen and extend our understanding of contribution behavior by applying contributions to crowdfunding platforms, whereas social networks, social information, and social influence affect people’s contribution decisions, which in turn influences their contribution performances. Specifically, this study looked into how contribution behavior at crowdfunding platforms is shaped at a fundamental level of social interactions initiated by social and information technologies on contribution performance, using online and natural experiments as study methodologies.

Examining the effects brought by online social interactions on …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Many Sides Of Social Capital: How Social Capital Is Related To Entrepreneurship?, Vivian M. Williams

Student Theses and Dissertations

This study explores two questions about the relationship between social capital and entrepreneurship that have not received much attention. The first is, how different dimensions of social capital relate to entrepreneurship? The second is, to what extent community social capital is related to the level of entrepreneurship among marginal and dominant members of a community? Social capital is the benefits derived from social connections. We know about the positive aspects of the relationship between social capital but it is also important to examine if there are negative effects. Further, community social capital, which is the aggregate level of social capital …

New York Is Promising Social Equity In Its Legal Cannabis Market, But Questions Still Loom, Brian D. Evans Jr

Capstones

This capstone will explore how New York can navigate a new landscape that accepts recreational marijuana while also dealing with an illegal pot market that can better serve the state with less arrests and a more seamless rollout. The capstone will also discuss how people of color – already targeted and arrested at a disproportionate rate for misdemeanor non-violent drug related crimes – will navigate this landscape. With less access to capital to start businesses of their own or buy/rent property, will New York perhaps introduce or entertain a program to subsidize such an effort? California has said that the …

To What Extent Do Start-Ups See Themselves As Strategic Actors When Approaching Communications And Financing Within Their Companies?, Shanice Swaby

Student Theses and Dissertations

This capstone study explores entrepreneurial narratives centered around the role of communication within a start-up environment and to what extent strategic communication plays a role. I am addressing the following question: To what extent do start-ups see themselves as strategic actors when approaching communications and financing within their companies? To answer this question, I conducted seven oral histories with entrepreneurs within the Public relations, online sales, and real estate fields. The start-up companies varied in the amount individuals that are currently working for them. This study builds upon previous research about start-up companies and strategic communications. Past research was more …

Zero Textbook Cost Syllabus For Mgt 3950 (Developing An Entrepreneurial Mindset), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This Entrepreneurial Mindset course is for every student looking to develop a creative, ingenious attitude to succeed in any environment and is not only for students looking to start or run their own business. In this course students will develop the Cognitive, Emotional and Behavioral understanding of the entrepreneurial mindset. The entrepreneurial mindset refers to the ability to develop, recognize and pursue creative and innovative ideas in a well thought out manner, and to solve problems with an open and flexible attitude. Students will learn experientially the role and importance of empathy, human centered introspection and self-awareness along with the …

Zero Textbook Cost Syllabus For Mgt 3960 (An Entrepreneurial Pre-Launch Journey), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

The purpose of this course is to take students through the process of initiating a business venture from the conceptualization phase to just before launch. The course will provide an overview of issues such as ideation, business modeling, and customer discovery. Each student will be required to produce a detailed idea for a business and learn how to build a venture in the marketplace for that idea. Students will present work throughout the semester to the class for feedback and improvement.

Zero Textbook Cost Syllabus For Mgt 3962 (Family Enterprise Dynamics), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

The majority of businesses throughout the world are family owned. This course offers students an opportunity to explore and understand all aspects of a family firm, including family and business dynamics, emotions, conflict management, and communication strategies. Best practices will be discussed, as well as ways to establish governance structures for business continuity and growth. Students will understand the family, ownership, and business systems; have an opportunity to assess a family firm; and provide recommendations for the family and the firm. Students who are involved in their own family firm, or work for one, or wish to become a consultant …

Zero Textbook Cost Syllabus For Mgt 4952 (Designing For Innovation), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

In this design-focused course, creative theories will be translated into practical applications as students find and design solutions to real world problems. In doing so, this course will expose students to a variety of prototyping technologies; however, no prior technical knowledge is required. By emphasizing human-centric design practices and a “maker mindset,” students will learn how to validate an idea by creating, testing, refining, and presenting a physical prototype that has value to their target audience. The course utilizes an “active learning,” interdisciplinary approach in which students will engage in a combination of instructor-led and self-guided work both inside and …

Zero Textbook Cost Syllabus For Mgt 4960 (New Venture Management), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course is designed to provide students with an understanding of the ways in which individuals manage new ventures. Each student will build on their learning from MGT 3950 and apply the theoretical and practical knowledge of new venture management to a venture idea of their choosing. Concepts covered in this class include, but are not limited to, setting up the venture, communicating the opportunity, establishing and managing a company culture, managing people, financing and resources, hiring, training and leading in a changing environment.

Zero Textbook Cost Syllabus For Mgt 4967 (Technology And Innovation In Entrepreneurship), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course provides students with a foundation to understand the role, contribution, and potential implications of technology and innovation in any organizational context. The course is relevant for students starting and managing a technology business as well as for students with an interest in taking a strategic approach to the development of technology and innovation in general. The course will provide a mix of theoretical and practical knowledge about the role of technology in entrepreneurship or any form of venture more generally. With a focus on current technologies, the course emphasizes experiential learning, develops students’ understanding of emerging issues, challenges, …

Zero Textbook Cost Syllabus For Mgt 4969 (Social Entrepreneurship), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course is designed to provide students with an understanding of the ways in which individuals pursue opportunities to catalyze social change and/or address pressing, unmet social and/or environmental needs. To achieve this end, students will develop their own “Theories of Change,” that will articulate how they intend to transform patterns of thought, behavior, social relationships, institutions, and/or social structures to generate beneficial outcomes for communities, organizations, and/or the environment.

Zero Textbook Cost Syllabus For Mgt 5985 (Entrepreneurship In The Wild), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This capstone course takes an experiential approach to entrepreneurship by challenging students to engage in research-based problem-solving in order to create a solution to a real-world problem. Students will chronicle their experience from idea development to execution and then present the results of their entrepreneurial journey at the end of the course.

Zero Textbook Cost Syllabus For Mgt 3951 (Creating Entrepreneurial Opportunities), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course explores how opportunities for creating new value in new ways are identified. The different pathways to opportunity (i.e., recognition, discovery, and creation) are examined as a function of the interaction between the individual and the environment. Students will develop an inventory of potential opportunities and then identify the one most worth pursuing based on a combination of characteristics of the individual and the opportunity. With the chosen opportunity in mind, students will develop a user-driven value proposition that articulates how they intend to create value, which they will present at the end of the course.

Zero Textbook Cost Syllabus For Mgt 3968 (The Art Of Persuasion), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

The lifeblood of any business activity is communication. This is magnified in an entrepreneurial setting. Entrepreneurs need a higher command of communication in general and of selling and negotiation in particular. Entrepreneurs need to not only sell products and services but must be able to illustrate the value of their dreams, their ventures, their company culture and more. Great ideas are of little value if you can’t persuade someone else of their worth and get their support.

Zero Textbook Cost Syllabus For Mgt 3971 (Multicultural Entrepreneurial Experiences), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course will explore the reasons individuals become entrepreneurs; how their gender and/or gender identification and expression, ethnicity, family culture, place of birth, and geographic location influence their entrepreneurial journey; the aspects that hinder and/or thrive an entrepreneurial mindset; and the overall reasons for pursuing an entrepreneurial life. Students will develop a sensitivity to the diverse entrepreneurial population worldwide, and learn the necessary skills to succeed in multicultural environments.

Zero Textbook Cost Syllabus For Mgt 4954 (New Venture Funding), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course will explore the various ways a business can raise funds for an entrepreneurial venture. The funding sources discussed will be diverse ranging from angel investors to venture capitalists to non-profits to debt financing. The course will identify how these funding sources differ, what the risks and rewards are, and how the nature of the venture affects the funding source. Though quantitative concepts such as forecasting and valuations will be discussed, the class will mainly emphasize the qualitative issues to consider when raising funds.

Brave New World - The Rise Of Cities Globally: Urbanizationmeets Technological Innovation And Digitization, Rhonda S. Binda

Open Educational Resources

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more …