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Entrepreneurial and Small Business Operations Commons™

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Augsburg University

Entrepreneur

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Full-Text Articles in Entrepreneurial and Small Business Operations

Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur, George Dierberger, Marc Isaacson, Cory Erickson, Thomas P. Dierberger Mar 2020

Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur, George Dierberger, Marc Isaacson, Cory Erickson, Thomas P. Dierberger

Faculty Authored Articles

“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through Qualtrics, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.

To summarize, the paper will analyze the following topics in detail:

  1. The importance of the mission and vision for the organization
  2. The motivation for starting the business
  3. The inspiration for the business idea
  4. The importance of perseverance

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