Open Access. Powered by Scholars. Published by Universities.®
Entrepreneurial and Small Business Operations Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (1)
- Arts and Humanities (1)
- Broadcast and Video Studies (1)
- Business Administration, Management, and Operations (1)
- Communication (1)
-
- Communication Technology and New Media (1)
- Environmental Sciences (1)
- Feminist, Gender, and Sexuality Studies (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Inequality and Stratification (1)
- Marketing (1)
- Other Business (1)
- Physical Sciences and Mathematics (1)
- Recreation Business (1)
- Sales and Merchandising (1)
- Social Media (1)
- Social and Behavioral Sciences (1)
- Sociology (1)
- Sociology of Culture (1)
- Sports Management (1)
- Sports Studies (1)
- Strategic Management Policy (1)
- Sustainability (1)
- Technology and Innovation (1)
- Women's Studies (1)
Articles 1 - 2 of 2
Full-Text Articles in Entrepreneurial and Small Business Operations
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis
Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis
Walden Dissertations and Doctoral Studies
Small businesses accounted for 99% of the firms in private industry, provided 38% of the goods and services sold in the United States, and hired 55% of the labor force each year between 2012 and 2015. From 1993 to 2013, small firms accounted for 63% of new work generated while more than 50% of U.S. small businesses failed inside of 5 years and at least 20% failed during the first year. The purpose of this multiunit case study was to explore the strategies small retail businesses used to achieve sustainability beyond 5 years in a purposefully selected county in Virginia. …