Entrepreneurial and Small Business Operations Commons^™

Legitimizing The Natural Environment In Smes: A Strategic Issue Interpretation Perspective (Summary), Clay Dibrell, Justin Craig

Justin B. Craig

How do businesses legitimize their natural environmental strategic initiatives? In this research, we are concerned with how managerial interpretations of natural environmental issues predict natural environmental strategic action related to firm innovativeness in SMEs. Results from this study will provide managers with a greater understanding of the benefits from a natural environmental initiative. The research questions that are addressed include: (1) Does the legitimization of the natural environment in an SME positively affect firm innovativeness? (2) What benefits are associated with socially embedding natural environmental policies? and (3) How do the strategic issue and social embeddedness theories predict how a …