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A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee
A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee
UNLV Theses, Dissertations, Professional Papers, and Capstones
The development of a theory of innovation for hospitality innovation finds heightened importance due to the COVID-19 Pandemic that has unleashed a devastating and sustained disruption on global hospitality and tourism. The problem for research is that the industry lacks a taxonomy for research on innovation in hospitality. This study addresses the gap in understanding the nomological relationship between innovation constructs and the observable manifestations of innovation in the hospitality industry. This study used an emergent basic qualitative design of a phenomenon through data collected in three phases. Two large samples of literature and a series of focus groups comprised …
Persuasion Of Online Crowdfunding Videos, Matthew Roe
Persuasion Of Online Crowdfunding Videos, Matthew Roe
UNLV Theses, Dissertations, Professional Papers, and Capstones
Crowdfunding is a relatively new and exciting way to get investments for a business startup or other project. We use the elaboration likelihood model (ELM) to explore how individuals are persuaded by the project videos on a crowdfunding platform called Kickstarter. ELM is a psychological model used to understand how people are persuaded. Our results support most of our hypotheses and showed that the need for cognition, which reflects the personal tendency towards the central route of ELM, does increase an individual’s intent to back a project. We also discovered that intrinsic motivations and product quality have a stronger effect …