Entrepreneurial and Small Business Operations Commons^™

Research Study Proposal For Nightlife Company (San Francisco, Ca), Trevor Hewitt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

This research proposal proposes a study to evaluate the differences in consumer spending amongst a company’s three types of customers (pre-sale ticketed, paid admission, free admission) once granted entry to one of the company’s nightclub venues in order to evaluate the optimal supply mix of customer type to maximize revenues. Since the company’s venue has a finite customer capacity limit due to safety and fire regulations and laws and it generally reaches these legal capacity levels on the vast majority of the nights it is open for business (leaving surplus customers unable to enter the venue), the proposed research …