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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Learning From Subsistence Marketplaces And Beyond: A Cross-Sectoral Comparison In Benin, Paul Ingenbleek, Souleimane A. Adekambi, Hans C.M. Van Trijp
Learning From Subsistence Marketplaces And Beyond: A Cross-Sectoral Comparison In Benin, Paul Ingenbleek, Souleimane A. Adekambi, Hans C.M. Van Trijp
Subsistence Marketplaces
Subsistence Marketplaces publishes studies that study consumers, entrepreneurs, and marketplaces from a broad range of low income contexts in their own right, transcending the boundaries between sectors and disciplines to derive practically meaningful implications. This paper contributes to accomplishing the mission of the new journal by contextualizing market learning theory to subsistence marketplaces. More specifically, the study links two modes of market learning (exploration and exploitation) with producers’ livelihood performance. It hypothesizes that within subsistence marketplaces, producers benefit the most from exploration but to seize a market opportunity beyond the subsistence context, BoP producers should strengthen their exploitative learning processes. …
Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama
Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama
Subsistence Marketplaces
For subsistence communities, the question is whether aspirations can be applied to motivate behavior that is, on the one hand consistent with people’s aspirations, but which might otherwise be difficult to elicit. Could poorer households be encouraged to save, to spend more on their children’s education, or to act against unhealthy social norms? A couple of examples suggest this is not only possible, but highly successful in contexts where other appeals fail.