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Articles 1 - 6 of 6
Full-Text Articles in Entrepreneurial and Small Business Operations
Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee
Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee
Walden Dissertations and Doctoral Studies
In recent years, numerous high tech companies have developed and used technology roadmaps when making their investment decisions. Jay Paap has proposed the Customer Focused Technology Planning (CFTP) framework to draw future technology roadmaps. However, the CFTP framework does not include risk assessment as a critical factor in decision making. The problem addressed in this quantitative study was that high tech companies are either losing money or getting a much smaller than expected return on investment when making technology investment decisions. The purpose of this research was to determine the relationship between returns on investment before and after adding risk …
Beyond The Enclave: Success Strategies Of Immigrant Entrepreneurs, Jose Delfin Gonzalez
Beyond The Enclave: Success Strategies Of Immigrant Entrepreneurs, Jose Delfin Gonzalez
Walden Dissertations and Doctoral Studies
In the United States, immigrant entrepreneurs start almost one third of all new businesses. However, many immigrant entrepreneurs lack the knowledge or expertise to evolve their businesses beyond the ethnic enclave where the businesses are located. This multiple case study captured the strategies used by 5 Latino immigrant business owners who successfully expanded their business beyond their ethnic enclave. The conceptual framework for this study was dynamic capabilities theory. Data were collected from interviews, company documents, and observations of the operation of businesses and owners. Member checking and transcript reviews were used to enhance the reliability and credibility of the …
Matching Corporate Social Responsibility Strategies To Organizational Goals, Jason P. Vitelli
Matching Corporate Social Responsibility Strategies To Organizational Goals, Jason P. Vitelli
Walden Dissertations and Doctoral Studies
Many Fortune 500 organizations have policies about corporate social responsibility (CSR), but the leaders struggle to implement CSR policies that match corporate stated goals and objectives. The purpose of this case study was to explore whether leaders' CSR strategies matched the goals and objectives of the company. Twenty individuals located in New York, NY, United States, with various management-level positions, and who had experiences with CSR in a Fortune 500 organization with a CSR policy, participated in the current study. The conceptual framework was corporate social responsibility stakeholder theory. Data collection consisted of a semistructured interview with the leaders about …
Effective Strategies Small Retail Leaders Use To Engage Employees, Dr. Janet Lynn Deskins
Effective Strategies Small Retail Leaders Use To Engage Employees, Dr. Janet Lynn Deskins
Walden Dissertations and Doctoral Studies
Research suggests that 70% of North American employees are disengaged in the workplace. Some small retail managers lack strategies for engaging employees. Using the employee engagement framework, the purpose of this descriptive case study was to explore successful strategies that small retail managers use to engage employees. The target population was small retail leaders, purposefully selected because of their success with engaging employees at an Orlando, Florida, company. Data collection was through face-to-face interviews with 5 leaders; and a review of archived organizational documents, including company memorandums, central email software, and online customer reviews through social media websites such as …
Effective Strategies Of Military Veteran Small Business Owners, John F. Groves
Effective Strategies Of Military Veteran Small Business Owners, John F. Groves
Walden Dissertations and Doctoral Studies
Small businesses owned by military veterans represent a source of new jobs, yet more than half of these businesses fail to survive beyond 5 years. These failures could lead to efforts to identify strategies that owners can use to avoid failure. The conceptual framework applied in this case study was the triple-loop learning theory. The purposive sampling included 7 military veterans who were small business owners who had sustained their small businesses more than 5 years. Data were collected using semistructured interviews and organization documents. Yin's 5-step process for data analysis compiling, disassembling, reassembling, interpreting, and concluding resulted in 4 …
Strategies To Expand The U.S. Automated External Defibrillator Market, Arturo Cervantes
Strategies To Expand The U.S. Automated External Defibrillator Market, Arturo Cervantes
Walden Dissertations and Doctoral Studies
Despite defibrillation as the only effective treatment for sudden cardiac arrest (SCA), less than 15% of homes and public facilities have access to an automated external defibrillator (AED). In the United States, ineffective response to SCA cases occurring each year classifies it as a business problem for medical device manufacturing leaders, emergency responders, and bystanders. The purpose of this multicase study was to explore the marketing strategies AED manufacturing leaders use to expand their consumer customer base. Data were collected via in-depth interviews with a purposive sample of participants from 2 U.S. AED manufacturers on the east coast, 2 AED …