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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Persuasion Of Online Crowdfunding Videos, Matthew Roe
Persuasion Of Online Crowdfunding Videos, Matthew Roe
UNLV Theses, Dissertations, Professional Papers, and Capstones
Crowdfunding is a relatively new and exciting way to get investments for a business startup or other project. We use the elaboration likelihood model (ELM) to explore how individuals are persuaded by the project videos on a crowdfunding platform called Kickstarter. ELM is a psychological model used to understand how people are persuaded. Our results support most of our hypotheses and showed that the need for cognition, which reflects the personal tendency towards the central route of ELM, does increase an individual’s intent to back a project. We also discovered that intrinsic motivations and product quality have a stronger effect …
University Library Partnerships: Promoting Economic Development, J. Cory Tucker
University Library Partnerships: Promoting Economic Development, J. Cory Tucker
Library Faculty Publications
The article discusses an innovative partnership at the University of Nevada, Las Vegas (UNLV). The collaborative project involves the UNLV Libraries and the Nevada Small Business Development Center, which is affiliated with the College of Business. The partnership was created to assist the University's goal of promoting economic development in the Las Vegas and Southern Nevada region.