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New England Journal of Entrepreneurship

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Adding To The Pedagogical Portfolio: Launching A Student Business In A Semester Course, Elizabeth A. Mccrea Jan 2013

Adding To The Pedagogical Portfolio: Launching A Student Business In A Semester Course, Elizabeth A. Mccrea

New England Journal of Entrepreneurship

Common pedagogical approaches to entrepreneurship education include business plan writing, case studies, consulting, and simulations. Yet, in effect, these learning vehicles are simply proxies for the venture launch process. Operating under the assumption that learning entrepreneurship is a complex endeavor best addressed by a portfolio of pedagogical techniques, some instructors have experimented with launching student businesses in addition to traditional approaches.The challenge is how to do this with inexperienced undergraduate students within the confines of a 15-week semester. Included in the article are an outline of the process, a qualitative assessment of student learning, and suggestions for further research.


Developing An Entrepreneurial Education In A Residential College: An Exploratory Case Study, James Mcalexander, Rachel Nelson, Chris Bates Jan 2009

Developing An Entrepreneurial Education In A Residential College: An Exploratory Case Study, James Mcalexander, Rachel Nelson, Chris Bates

New England Journal of Entrepreneurship

Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College.The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case …