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Entrepreneurial and Small Business Operations Commons™

Open Access. Powered by Scholars. Published by Universities.®

Business Administration, Management, and Operations

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2011

Entrepreneurship Education

Articles 1 - 3 of 3

Full-Text Articles in Entrepreneurial and Small Business Operations

A Competence-Based Curriculum Design For Entrepreneurship Study Program, Togar M. Simatupang Tms Jan 2011

A Competence-Based Curriculum Design For Entrepreneurship Study Program, Togar M. Simatupang Tms

Togar M Simatupang TMS

Indonesia is affected by global crisis. Increasing the number of entrepreneurs is one of many solutions to increase the economic growth in Indonesia. The number of entrepreneurs in Indonesia to leverage the economic growth is still limited. Entrepreneurs can be prepared through an Entrepreneurship Study Program. Entrepreneurship Study Program attempts to create qualified entrepreneurs who have relevant competences. In order to create a qualified entrepreneurs, the Entrepreneurial Studies Program requires a competency-based curriculum that will support the educational process and provide all the necessary to become future entrepreneurs who can survive through a global challenge. This research aims to design …

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Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle Dec 2010

Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle

Todd A Finkle

This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The …

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Richard Branson And Virgin, Inc., Todd A. Finkle Dec 2010

Richard Branson And Virgin, Inc., Todd A. Finkle

Todd A Finkle

Richard Branson built a billion dollar company based on numerous entrepreneurial endeavors, however he was facing one of the most difficult times in his career. The global economic crisis had a significant negative impact on his companies’ revenues and earnings. Virgin, Inc. was down 40%. The world was stuck in the worst economic crisis since the 1930’s. The Dow Jones Industrial Average (DJIA) had collapsed 55% from 2007 to 2009 and the banking system was on the verge of collapse. Yet, Branson was optimistic because he was thinking about what opportunities lay ahead. He had five billion dollars in cash …

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