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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo
Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo
International Journal for Business Education
Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina
Honors Scholar Theses
For the scope of this thesis, my focus is on independently owned businesses
run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital
selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic
goods and services they have made themselves. In addition to being part of this
community personally, I also think that it is important for these small businesses to
have the resources they need to thrive in our rapidly changing economy. Selling
online, clothing & accessories businesses, and cooking & baking businesses are
among the top 5 “side hustles” for Millennials, making creative small …
Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian
Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian
Industrial Technology and Packaging
One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.
This senior project is a …
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.
Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.