Open Access. Powered by Scholars. Published by Universities.®

Entrepreneurial and Small Business Operations Commons

Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

2021

Institution
Keyword
Publication
Publication Type

Articles 1 - 18 of 18

Full-Text Articles in Entrepreneurial and Small Business Operations

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock Dec 2021

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock

International Journal for Business Education

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider the experiences of COVID-19 as a catalyst for digital transformation and distance learning in education. How digital collaboration can be fostered in times of distance learning is shown by using the example of business simulations such as practice enterprises (PE). While previously this multidimensional teaching and …


Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright Dec 2021

Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright

International Journal for Business Education

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with programs employing project-based education. The aim of this study was to better understand the experiences of business clients with whom students engaged as part of an undergraduate business capstone course. Two hundred fifty-three previous clients were surveyed with a 22.4% response rate. Responses were subjected to content analysis to cluster replies into …


Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith Dec 2021

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …


Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi Dec 2021

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …


Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley Dec 2021

Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley

International Journal for Business Education

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved populations. Limitations of internships can include lack of access to enough positions as well as inadequate interactions between undergraduate students, firms, and faculty members in business programs. The purpose of this article is to describe an approach to enhancing access to internships on a larger scale with greater variety. Protocols found in clinical rotations …


Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl Dec 2021

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …


Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo Dec 2021

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …


J Mich Dent Assoc November 2021 Nov 2021

J Mich Dent Assoc November 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

  • Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
  • A feature article on “The Anishinaabe Dental Outreach Program”.
  • A feature article, “How Your Website and …


Food Insecurity In Detroit: Exploring The Relationship Between Patient-Reported Food Insecurity And Proximity To Healthful Grocery Stores, Sara Santarossa, Alex B. Hill, Alexandra R. Sitarik, Mackenzie Taylor, Susan Hawkins, Katherine Scher, Aaron Sohaski, Mohammed Baseer, Rachael Dombrowski, Alexander Plum, Christine Lm Joseph Jul 2021

Food Insecurity In Detroit: Exploring The Relationship Between Patient-Reported Food Insecurity And Proximity To Healthful Grocery Stores, Sara Santarossa, Alex B. Hill, Alexandra R. Sitarik, Mackenzie Taylor, Susan Hawkins, Katherine Scher, Aaron Sohaski, Mohammed Baseer, Rachael Dombrowski, Alexander Plum, Christine Lm Joseph

Urban Studies and Planning Faculty Research Publications

Objective:
The objective of the current study was to determine if patients of a large health care system in Detroit who self-identify as food insecure live further away from healthy grocery stores compared with food secure patients. Second, we explored whether food insecurity and distance to healthy grocery stores are related to ecological measures of vehicle availability in the area of residence.

Design:
A secondary data analysis that uses baseline data from a pilot intervention/feasibility study.

Setting:
Detroit, Michigan, USA.

Participants:
Patients of Henry Ford Health System were screened for food insecurity to determine eligibility for a pilot intervention/feasibility study …


A Sweet Future For Sugar Makery: A Deeper Dive Into Small Business Consulting, Samuel Lauritsen May 2021

A Sweet Future For Sugar Makery: A Deeper Dive Into Small Business Consulting, Samuel Lauritsen

Theses/Capstones/Creative Projects

This case study investigates a local candy store in Glenwood and Council Bluffs Iowa. Processes, consistency and concise planning promoted the rapid growth of Sugar Makery into two locations in three short years. Results from the analyses indicate that the main problem facing Sugar Makery is sustaining its differentiated strategy from new industry entrants, key recommendations to sustain its success are presented. Every company has its own strengths, weaknesses, opportunities, and threats. The key is identifying each to be able to capitalize on competitive advantages, mitigate the damage done by weaknesses, take advantage of opportunities and create plans to avoid …


The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez May 2021

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …


Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang Apr 2021

Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang

Business Administration Faculty Scholarship

Two faculty and one undergraduate student embarked on an applied learning experience to determine the feasibility of starting a free professional clothing shop for University students called Katie's Closet. All aspects of conceptualizing and testing the Katie's Closet pop-up-store concept began from a feasibility study. With the support of faculty mentors, the undergraduate student researched, analyzed, and executed the project. The action research project started with informational interviews and a focus group for gathering qualitative data on the student population's needs. These findings led to more research to explore potential collaborative partnerships with other University departments. Competitive benchmarking also supported …


2021 Ijbe V1 Front Matter, Tamra Connor Apr 2021

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Policymap, Melissa M. Johnson, Charlene Cain Mar 2021

Policymap, Melissa M. Johnson, Charlene Cain

Library Learn - Complete Video Collection

Add a contextual layer to presentations or articles by allowing others to see your findings in action. Don't just read your research results see them. View your findings in PolicyMap.

  • Learn what PolicyMap is.
  • Learn how to access PolicyMap from the library's homepage.
  • Learn key features of PolicyMap.


Solución Para El Control Interno En Microempresas Por Medio Del Modelo Adaptado De Control Interno Para Microempresas Colombianas Basado En El Modelo Coco, Luisa María Delgado Caita, Ginary Lorena Chacón Cruz Jan 2021

Solución Para El Control Interno En Microempresas Por Medio Del Modelo Adaptado De Control Interno Para Microempresas Colombianas Basado En El Modelo Coco, Luisa María Delgado Caita, Ginary Lorena Chacón Cruz

Contaduría Pública

Mediante un estudio realizado a microempresas se confirmó la hipótesis de que este tipo de empresas en su mayoría no llevan un modelo de control interno o ningún sistema que permita tener un control sobre los procesos ejecutados dentro de la organización; debido a esta situación, se crea una cartilla que fomente en micro empresas la ejecución del control interno con distintos componentes, que además concuerden con los ya propuestos en los modelos anteriormente creados y adaptados que resultan más sencillos de llevar a cabo; ya que las microempresas tiene un nivel inferior de estandarización; estas requieren un sistema distinto …


A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi Jan 2021

A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi

Case Studies

Student blog series from MSc in Event Management students at TU Dublin.

In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …


A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter Jan 2021

A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter

Graduate Theses, Dissertations, and Problem Reports

This time has been called the "Golden Age" of podcasting. The number of people listening to podcasts continues to grow year after year as the medium itself continues to evolve. The ability to target specific, or niche, audiences is one reason why podcasting is so attractive to consumers. This also makes podcasts useful for small businesses. Like podcasts, small businesses can target niche audiences and cater to specific needs. The purpose of this project was to investigate the benefits of podcast marketing as it pertains to the uncertainty reduction theory and to create a podcast that can serve as a …


Analysis Of The Podcast Industry And Business Growth Of Upside.Fm, Alyson Stoll, Katelyn Stanoch, John Skakun, Samantha Heim, Maanasa Humchad Jan 2021

Analysis Of The Podcast Industry And Business Growth Of Upside.Fm, Alyson Stoll, Katelyn Stanoch, John Skakun, Samantha Heim, Maanasa Humchad

Williams Honors College, Honors Research Projects

This paper explores the podcast industry with a focus on business related podcasts about entrepreneurship and startup businesses. The paper works to analyze the podcast industry and midwestern startup cities in order to assist podcast company, Upside.fm, in expanding their business model. The two main ideas researched throughout the paper are consumer behaviors in the podcast industry and the entrepreneurial ecosystems of multiple midwestern cities in the U.S including, Minneapolis, Minnesota, Kansas City, Missouri, Pittsburgh, Pennsylvania, and Indianapolis, Indiana. For the consumer behavior aspect of the research, a survey was conducted and analyzed to discover what podcast listeners enjoy and …