Open Access. Powered by Scholars. Published by Universities.®
Entrepreneurial and Small Business Operations Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Brand image (1)
- Business-to-Business (1)
- CSR (1)
- Case study (1)
- Corporate environmental responsibility; venture capital; institutional development; family ownership; emerging market (1)
-
- Corporate social responsibility (1)
- Customer loyalty (1)
- Data (1)
- Digital Marketing (1)
- Editorial Board (1)
- Employee productivity (1)
- Enviornmental impact (1)
- Environmental innovation (1)
- Go green (1)
- Innovation campus (1)
- Institutional repository (1)
- Internet traffic (1)
- KPIs (1)
- Marketing Consultancy (1)
- Prediction Model. (1)
- Profit (1)
- Save money (1)
- Sustainable practices (1)
- Web analytics (1)
- Publication
- Publication Type
Articles 1 - 7 of 7
Full-Text Articles in Entrepreneurial and Small Business Operations
Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner
Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner
University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches
A service of the UNL Libraries
America’s 3rd largest IR: America’s #1 most-visited IR
Busiest subdomain of unl.edu
We host & distribute: • Journal articles • Book chapters • Technical reports • Patents • Posters • Theses & dissertations • Extension materials • Educational resources • Brochures and news articles • Newsletters
Traffic comes via: Google 90% • Google Scholar 6% • Internal 2% • Baidu, Bing, etc., 2%
We can offer •Worldwide distribution • Metrics and analytics • Storage and preservation
Download maps of Europe, Asia, Africa, South America (past 90 days)
What is the price?
What about copyright? …
Go Green: Make Green, Sam Montague
Go Green: Make Green, Sam Montague
Marriott Student Review
While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.
College Of Business Dean's Report: 2019-2020, Ryan Butt
College Of Business Dean's Report: 2019-2020, Ryan Butt
College of Business Dean’s Reports
No abstract provided.
Family Ownership And Corporate Environmental Responsibility: The Contingent Effect Of Venture Capital And Institutional Environment, Zhu Zhu, Feifei Lu
Family Ownership And Corporate Environmental Responsibility: The Contingent Effect Of Venture Capital And Institutional Environment, Zhu Zhu, Feifei Lu
Department of Management Faculty Scholarship and Creative Works
As scholars and policy makers pay more attention to the environmental impact of economic activities, more focus has been placed on the corporate environmental responsibility (CER) of family firms, which accounts for the majority of businesses in both developed and developing countries. Using a sample of 4714 private enterprises across 23 provinces in China, the current study examines the effect of family ownership on CER investment, as well as the moderating effects of venture capital investment and local institutional development. Results show that concentrated family ownership leads to lower CER spending, however, when venture capital investment comes from developed markets, …
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
Articles
This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …
Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi
Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi
Electronic Theses and Dissertations
This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.
A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.
Findings suggest that for a successful performance, companies should consider:
• Data for better decision making.
• Web analytics barriers
• Selecting the right KPIs and metrics based on the company’s goals.
• Web analytics …
2020 Ijbe Front Matter
International Journal for Business Education
- Editorial Board
- Letter from International President
- SIEC-ISBE International