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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
How To Grow My Business On Social Media, Thomas Vehige
How To Grow My Business On Social Media, Thomas Vehige
Honors Theses
This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.
The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez
The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez
Capstone Projects and Master's Theses
Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …