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Full-Text Articles in Entrepreneurial and Small Business Operations
Cusemycampus Business Plan, Brian Weinreich
Cusemycampus Business Plan, Brian Weinreich
Honors Capstone Projects - All
Many students who arrive at Syracuse wish they knew more of the “inside scoop” in all aspects of the university. With the advent of Web 2.0, the Internet is now mainly dominated by social networking services. The formation and success of companies like Facebook, CollegeHumor, and Twitter show the extent to which students are connected constantly via the Internet throughout the day. One of the key problems with these large websites, such as Facebook and CollegeHumor, is the disconnect between the user and his community. These websites are successful on a large scale, but the niche small scale must be …
A Marketing Plan For An Artisan Bread Bakery, Audrey Campana
A Marketing Plan For An Artisan Bread Bakery, Audrey Campana
Agribusiness
This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …