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Creative Brief For Bliss Cupcake Cafe, Maggie Moore
Creative Brief For Bliss Cupcake Cafe, Maggie Moore
Marketing Undergraduate Honors Theses
The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Information Systems Undergraduate Honors Theses
Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.