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The Importance Of Icons For Corporate Identity For Start-Up Companies, Jillian K. Dunn
The Importance Of Icons For Corporate Identity For Start-Up Companies, Jillian K. Dunn
Seton Hall University Dissertations and Theses (ETDs)
The objective of this research project is to look at the importance of icons, more specifically logos, for corporate identity in start-up companies, and why these logos are such a significant factor in the marketing of a company to its consumers. A logo's main purpose is to "project the company's intended image" (First Town Company Unlimited, 2000, p.1) and if properly completed then the logo becomes a significant part of the consumer/producer relationship. "The corporate identity dates back to Ancient Greece" and "hundreds of years later, it [ still] remains the vital aspect of any organization's identity; Logos offer a …
Mary T'S: A Restaurant Providing Healthy Food Options, Mary T. Savner
Mary T'S: A Restaurant Providing Healthy Food Options, Mary T. Savner
Seton Hall University Dissertations and Theses (ETDs)
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