Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (142)
- Social and Behavioral Sciences (134)
- Advertising and Promotion Management (132)
- Economics (111)
- Education (106)
-
- Curriculum and Instruction (104)
- Higher Education (104)
- Hospitality Administration and Management (104)
- Real Estate (104)
- Recreation Business (103)
- Tourism and Travel (103)
- Business Administration, Management, and Operations (27)
- Technology and Innovation (22)
- Other Business (20)
- Business Intelligence (19)
- Communication (18)
- Business and Corporate Communications (15)
- Entrepreneurial and Small Business Operations (15)
- Computer Sciences (14)
- Corporate Finance (14)
- Physical Sciences and Mathematics (14)
- Management Information Systems (13)
- Finance and Financial Management (12)
- Sales and Merchandising (12)
- Engineering (11)
- Communication Technology and New Media (10)
- Fashion Business (10)
- International Business (10)
- Institution
-
- Coastal Carolina University (103)
- Singapore Management University (21)
- Asia Marketing Journal (AMJ) (15)
- Southern University and A&M College (12)
- Old Dominion University (11)
-
- Kennesaw State University (9)
- California State University, San Bernardino (8)
- Technological University Dublin (7)
- University of Arkansas, Fayetteville (6)
- Universitas Indonesia (4)
- City University of New York (CUNY) (3)
- California Polytechnic State University, San Luis Obispo (2)
- Colby College (2)
- Duke Law (2)
- Jaipuria Institute of Management (2)
- St. Mary's University (2)
- Aga Khan University (1)
- American University in Cairo (1)
- Association of Arab Universities (1)
- Bryant University (1)
- Eastern Washington University (1)
- Institute of Business Administration (1)
- James Madison University (1)
- Mississippi State University (1)
- Pepperdine University (1)
- Portland State University (1)
- Regis University (1)
- Texas Southern University (1)
- The University of Akron (1)
- University of Kentucky (1)
- Keyword
-
- E-commerce (7)
- Innovation (7)
- Social media (5)
- E-Commerce (4)
- Business (3)
-
- Business model (3)
- Digitalization (3)
- Digitization (3)
- Electronic commerce (3)
- Hidden champion (3)
- Need for touch (3)
- Online shopping (3)
- Retail (3)
- Self-efficacy (3)
- Technology (3)
- Attitude (2)
- Central bank digital currencies--Law and legislation (2)
- Change (2)
- Covid (2)
- Crowdfunding (2)
- Cryptocurrencies (2)
- Culture (2)
- Cybersecurity (2)
- Digital currency--Law and legislation (2)
- Digital platform (2)
- Digitisation (2)
- Ecommerce (2)
- Ethereum (2)
- Finance (2)
- Growth strategy (2)
- Publication
-
- The Coastal Business Journal (103)
- Asia Marketing Journal (15)
- Southern University College of Business E-Journal (12)
- Research Collection School Of Computing and Information Systems (9)
- Journal of International Technology and Information Management (8)
-
- Research Collection Lee Kong Chian School Of Business (8)
- Case Studies (7)
- Atlantic Marketing Journal (6)
- BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi (3)
- Faculty Scholarship (2)
- Graphic Communication (2)
- Honors Theses (2)
- Information Technology & Decision Sciences Faculty Publications (2)
- Management Dynamics (2)
- Marketing Faculty Publications and Presentations (2)
- The African Journal of Information Systems (2)
- African Conference on Information Systems and Technology (1)
- Border Region Modeling Project (1)
- Business Review (1)
- Capstones (1)
- Colby Magazine (1)
- Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics (1)
- Computer Science Faculty Publications (1)
- Dissertations and Theses (1)
- Dissertations and Theses Collection (Open Access) (1)
- Dissertations, Theses, and Capstone Projects (1)
- EWU Masters Thesis Collection (1)
- Engineering Management & Systems Engineering Faculty Publications (1)
- English Faculty Publications (1)
- Faculty Journal Articles (1)
- Publication Type
Articles 61 - 90 of 229
Full-Text Articles in E-Commerce
The Effects Of Business Digitalization And Knowledge Management Practices On Business Performance: Findings From Indonesian Micro, Small, And Medium Enterprises, Rosdiana Sijabat
The Effects Of Business Digitalization And Knowledge Management Practices On Business Performance: Findings From Indonesian Micro, Small, And Medium Enterprises, Rosdiana Sijabat
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Studies analyzing the link between business digitalization, knowledge management practices, and business performance are rare, especially within the context of Indonesian Micro, Small, and Medium Enterprises (MSMEs). As such, this study investigates the effects of business digitalization and knowledge management practices on the performance of MSMEs. It thus offers novel insight into the mediative influence of knowledge management on the digitalization and performance of MSMEs. Primary data, collected from 95 entrepreneurs involved in MSMEs, were used to test four hypotheses regarding the effect of business digitalization on knowledge management practices and business performance using a structural equation model. This study …
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Student Theses and Dissertations
The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …
Small Business Cybersecurity: A Loophole To Consumer Data, Matthew R. Espinosa
Small Business Cybersecurity: A Loophole To Consumer Data, Matthew R. Espinosa
The Scholar: St. Mary's Law Review on Race and Social Justice
Small businesses and small minority owned businesses are vital to our nation’s economy; therefore legislation, regulation, and policy has been created in order to assist them in overcoming their economic stability issues and ensure they continue to serve the communities that rely on them. However, there is not a focus on regulating nor assisting small businesses to ensure their cybersecurity standards are up to par despite them increasingly becoming a victim of cyberattacks that yield high consequences. The external oversight and assistance is necessary for small businesses due to their lack of knowledge in implementing effective cybersecurity policies, the fiscal …
The Dark Side Of Artificial Intelligence: Understanding The Role Of Perceived Algorithm Unfairness On Ride-Hailing Driver Discontinuance, Zhenya Tang
Theses and Dissertations
Ride-hailing platforms (RHP) are sharing economy platforms that connect passengers who need to order a private ride or to share a vehicle with drivers who want to share a ride. However, after rapid growth, major RHPs (e.g., Uber, Lyft, and Didi) have begun to face severe driver shortages. Attracting and maintaining a large driver base is critical to the survival and success of any RHP no matter its size. While practitioners are urging to seek suggestions from academia to prevent driver loss, limited research attention has been paid to RHP drivers’ discontinuance. To fill this gap, this dissertation aims to …
E-Commerce Implementations: A Comparative Study If Factors Between Various Sectors Of Indian Economy, Prof. Vinod Jain, Dr. Ashwani K. Ramani, Dr. S S. Bhakar
E-Commerce Implementations: A Comparative Study If Factors Between Various Sectors Of Indian Economy, Prof. Vinod Jain, Dr. Ashwani K. Ramani, Dr. S S. Bhakar
Management Dynamics
No abstract provided.
Role Of E-Commerce In Growth Of Business In U.P., Rajesh Kumar Shukla
Role Of E-Commerce In Growth Of Business In U.P., Rajesh Kumar Shukla
Management Dynamics
No abstract provided.
The Impact Of Privacy Control On Users' Intention To Use Smart Home Internet Of Things (Iot) Services, Mingyung Kim, Bo Reum Choi
The Impact Of Privacy Control On Users' Intention To Use Smart Home Internet Of Things (Iot) Services, Mingyung Kim, Bo Reum Choi
Asia Marketing Journal
Despite the diverse benefits of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users’ intention to use smart home services. Based on communication privacy management theory and privacy calculus theory, this study investigates how privacy control options affect users’ perceived benefits and costs and how those perceptions affect individuals’ intentions to use smart home services by conducting an experiment. Our results showed that smart home privacy control options decreased perceived benefits and increased perceived costs. The …
I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel, Hyo-Jeong Kim, Sang Man Han
I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel, Hyo-Jeong Kim, Sang Man Han
Asia Marketing Journal
Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by …
Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat
Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat
Asia Marketing Journal
Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, …
Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021, Ji Hee Song
Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021, Ji Hee Song
Asia Marketing Journal
No abstract provided.
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Information Systems Undergraduate Honors Theses
Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.
Northwest Arkansas Commercial Retail Strategy, Joshua Winn
Northwest Arkansas Commercial Retail Strategy, Joshua Winn
Supply Chain Management Undergraduate Honors Theses
Retail supply chain tactics vary drastically by differing cities, especially when looking at population density and how it can affect final mile delivery. When looking to expand or create new business, you will have to look at new ways to operate your business to compete in each specific environment. An example of this would be how cultural trends affect how business is done, such as people having smaller cabinets in many Asian countries, meaning less products being purchased on shopping trips. Grocery stores in urban cities in China also have very limited access to parking. Walmart discovered the best way …
Shareholder Wealth Implications Of Software Firms' Transition To Cloud Computing: A Marketing Perspective, Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta
Shareholder Wealth Implications Of Software Firms' Transition To Cloud Computing: A Marketing Perspective, Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta
Research Collection Lee Kong Chian School Of Business
Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendors' financial performance. This study draws on a longitudinal data set of 435 publicly listed business-to-business (B2B) firms within the computer software and services industries to investigate, from the vendors' perspective, the shareholder wealth effect of transitioning to the cloud. Using a value relevance model, we find that an unanticipated increase in the cloud ratio (i.e., the share …
Online Ordering Vs Offline Ordering After Covid-19 Pandemic: Consumer Characteristics – Security & The Shopping Experience, Catherine Cano
Online Ordering Vs Offline Ordering After Covid-19 Pandemic: Consumer Characteristics – Security & The Shopping Experience, Catherine Cano
Honors Program Theses and Research Projects
It’s no secret that the COVID-19 pandemic has significantly altered consumer shopping habits. However, these changes are novel and not yet understood. Since the onset of the pandemic, we have experienced restrictions on businesses, quarantines, and public unease. Online shopping became more of a focus for many businesses. It could appeal to people who were apprehensive about the virus along with those who enjoy its convenience. This paper examines consumer perceptions of online shopping before vs. after the pandemic, as well as the characteristics of online shoppers with an emphasis on concerns about safety and losing the in-person shopping experience. …
5 Ways To Turn The Pandemic Into An Opportunity For E-Commerce Disruption, Yuanto Kusnadi, Gary Pan
5 Ways To Turn The Pandemic Into An Opportunity For E-Commerce Disruption, Yuanto Kusnadi, Gary Pan
Research Collection School Of Accountancy
It is safe to say that the COVID-19 pandemic had upended life as we knew it. Schools embraced blended learning, brick-and-mortar businesses were shuttered, and mask wearing whilst at indoor venues remains the order of the day. Amid the chaos, one bright spot is the opportunity for e-commerce entrepreneurs to disrupt traditional businesses.
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Marketing Undergraduate Honors Theses
Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …
Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner
Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner
Finance Undergraduate Honors Theses
In the growing battle between the retail giants, Walmart, and Amazon, it has become clear that Walmart must take steps to secure their place in a market where a pandemic-driven technology enabled e-commerce industry is expected to grow leaps and bounds over the next several years. In order to compete with Amazon, who dominates the majority of e-commerce in the US, Walmart must identify core competencies that drive revenue and customer loyalty and adapt them to a new age of retail. By taking advantage of physical locations and access to customer data, Walmart may be able to continue to offer …
Aggregate Online Brand Name Pharmacy Price Dynamics For The United States And Mexico, Thomas M. Fullerton Jr., Steven L. Fullerton
Aggregate Online Brand Name Pharmacy Price Dynamics For The United States And Mexico, Thomas M. Fullerton Jr., Steven L. Fullerton
Border Region Modeling Project
Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical product prices in Mexico are noticeably lower than the corresponding internet prices in the United States. There have been very few econometric studies on how these prices are linked and the dynamic nature of those relationships. Results in this study indicate that online medicine prices in Mexico respond very rapidly to online prices changes in the high-price market.
History Matters: The Impact Of Online Customer Reviews Across Product Generations, Linyi Li, Shyam Gopinath, Stephen J. Carson
History Matters: The Impact Of Online Customer Reviews Across Product Generations, Linyi Li, Shyam Gopinath, Stephen J. Carson
Research Collection Lee Kong Chian School Of Business
We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; however, current generation valence has a negative impact on previous generation sales. The positive impact of previous generation valence becomes even stronger (1) as the uncertainty (standard deviation) in reviews for the current generation increases and (2) when the current generation valence is high. In contrast, it becomes weaker (1) as the uncertainty in reviews for the previous generation increases and …
An Analysis Of The Extent To Which Responsible Technology Is Taught In R1 And R2 Research Universities In Michigan., Maisie Blaukamp
An Analysis Of The Extent To Which Responsible Technology Is Taught In R1 And R2 Research Universities In Michigan., Maisie Blaukamp
Honors Theses
Responsible technology development, use, and communication is crucial as technological innovations scale. An increasing topic of conversation in the technology and education industries is how to educate individuals to interact with technology in an ethical way, as harmful technologies and use of technologies are creating negative impacts on individuals, businesses, and society. This research examines the extent to which responsible technology is taught in major Michigan universities.
An analysis of courses and course descriptions at 8 R1 and R2 universities shows that there is a lack of responsible technology education in business colleges, courses teaching technology development, and courses teaching …
Maturity Model For Customer-Centric Approach In Enterprise: The Case Of E-Commerce And Online Retail Industry, Soheil Zarrin
Maturity Model For Customer-Centric Approach In Enterprise: The Case Of E-Commerce And Online Retail Industry, Soheil Zarrin
Dissertations and Theses
The network technologies are changing the dynamics of the interaction between customer and provider. Customers demand closer relationships and higher investment between partners, as well as cooperation between companies to build supporting technologies for their unique needs. Customer-centricity is defined as interaction with the customer through various touchpoints and aggregating these relations to create a position for the customer. Each Customer has a different need and expectation from the provider or seller, and companies need to be flexible enough to fulfill their needs. One of the reasons organizations invest less in customer experience is that they believe they are already …
Ampsum: Adaptive Multiple-Product Summarization Towards Improving Recommendation Captions, Quoc Tuan Truong, Hady Wirawan Lauw, Changhe Yuan, Jin Li, Jim Chan, Soo-Min Pantel, Hady W. Lauw
Ampsum: Adaptive Multiple-Product Summarization Towards Improving Recommendation Captions, Quoc Tuan Truong, Hady Wirawan Lauw, Changhe Yuan, Jin Li, Jim Chan, Soo-Min Pantel, Hady W. Lauw
Research Collection School Of Computing and Information Systems
In e-commerce websites, multiple related product recommendations are usually organized into “widgets”, each given a name, as a recommendation caption, to describe the products within. These recommendation captions are usually manually crafted and generic in nature, making it difficult to attach meaningful and informative names at scale. As a result, the captions are inadequate in helping customers to better understand the connection between the multiple recommendations and make faster product discovery.We propose an Adaptive Multiple-Product Summarization framework (AmpSum) that automatically and adaptively generates widget captions based on different recommended products. The multiplicity of products to be summarized in a widget …
Pinduoduo: So Far, So Good. Now What?, Singapore Management University
Pinduoduo: So Far, So Good. Now What?, Singapore Management University
Perspectives@SMU
China’s e-commerce upstart came to the party late but still caught up with Alibaba and JD.com
Platform Governance Design In Platform Ecosystems: Implications For Complementors' Multihoming Decision, Liang Chen, Jingtao Yi, Sali Li, Tony W. Tong
Platform Governance Design In Platform Ecosystems: Implications For Complementors' Multihoming Decision, Liang Chen, Jingtao Yi, Sali Li, Tony W. Tong
Research Collection Lee Kong Chian School Of Business
Extant platform research focuses on how platform owners' governance behaviors directly affect complementors. This study explicates the multilateral interdependence among different groups of producers within a platform ecosystem. We theorize about how platform owners' governance design may create frictions between platform providers and complementors. While open governance grants greater autonomy to platform providers, it also cultivates a more complex ecosystem for complementors. Since ecosystem complexity raises the cost of product customization, complementors will be less willing to port an existing complement to a more complex ecosystem, that is, less likely to multihome. The negative effect is weakened as the complementor …
Mapping Consumer's Cross-Device Usage For Online Search: Mobile- Vs. Pc-Based Search In The Purchase Decision Process, Sangman Han, Jin K. Han, Il Im, Sung In Jung, Jung Won Lee
Mapping Consumer's Cross-Device Usage For Online Search: Mobile- Vs. Pc-Based Search In The Purchase Decision Process, Sangman Han, Jin K. Han, Il Im, Sung In Jung, Jung Won Lee
Research Collection Lee Kong Chian School Of Business
The ubiquity of both mobile devices and PC’s has enabled the modern-day consumer to engage in cross-platform online searches as a new norm. The accumulated knowledge on cross-device search behavior to date, however, emanates largely from industry reports and at an aggregate level. To better understand the individual consumer’s purchase decision process, we set out to investigate contingencies of what (subject of search), how (device of choice), and when (stage in the buying decision). To this end, we utilize a panel data consisting of clickstream from mobile and PC searches, coupled with entropy-based metric to chart the breadth and depth …
How Augmented Reality Can - And Can't - Help Your Brand, Chandukala, Sandeep R., Karempudi Srinivas Reddy, Yong-Chin Tan
How Augmented Reality Can - And Can't - Help Your Brand, Chandukala, Sandeep R., Karempudi Srinivas Reddy, Yong-Chin Tan
Research Collection Lee Kong Chian School Of Business
Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. AR helps in entertaining and educating customers while also aiding them in evaluating products. AR can also promote online channel adoption while also encouraging category expansion. AR also benefits products that are less popular, less mainstream, and more expensive. But AR can also be expensive, time-consuming, and difficult to implement. Despite consumer demand, retailers must understand the costs and challenges associated with AR adoption before embarking on significant projects.
From Strategic Goal To Reality: The Development Of The Myrtle Beach Invitational Basketball Tournament, Mark Mitchell, Dennis Edwards, John Marcis
From Strategic Goal To Reality: The Development Of The Myrtle Beach Invitational Basketball Tournament, Mark Mitchell, Dennis Edwards, John Marcis
The Coastal Business Journal
The Myrtle Beach, South Carolina, area was selected to serve as one-time hosts for two tournaments in 2017: the ACC Women's Basketball Tournament and the Puerto Rico Tip-Off Men's College Basketball Tournament, when circumstances required those events to relocate on very short notice. Following the success of these two one-time events, the region sought to become a permanent host of an annual men's college basketball tournament to be played in November or December. This manuscript examines the development process of this tournament and illustrates how tournament organizers addressed the most common elements found in such events.
A Risk-Based Approach To Cybersecurity: A Case Study Of Financial Messaging Networks Data Breaches, Xiang Michelle Liu
A Risk-Based Approach To Cybersecurity: A Case Study Of Financial Messaging Networks Data Breaches, Xiang Michelle Liu
The Coastal Business Journal
With banking becoming increasingly global and largely digital, a magnitude of data breach incidents resulted from cyberattacks have been observed and can be frequently traced to ineffective security practices and procedures. Cyberattacks do not require physical proximity, nor are they deterred by national borders. Cybercriminals can remain undetected for a long period of time. Such breaches inevitably result in losses of reputation, customer confidence, and in some instances, productivity. The purpose of this study is to take a deeper look into various breaches of the SWIFT (Society for Worldwide Interbank Financial Telecommunication) messaging network to illuminate vulnerabilities inherent in the …
Understanding Residents' Opinions And Support Toward Sustainable Tourism Development In The Caribbean: The Case Of Saint Kitts And Nevis, David Mc.A Baker, Ramaprasad Unni
Understanding Residents' Opinions And Support Toward Sustainable Tourism Development In The Caribbean: The Case Of Saint Kitts And Nevis, David Mc.A Baker, Ramaprasad Unni
The Coastal Business Journal
Saint Kitts and Nevis are two islands forming one nation in the Caribbean. This paper examines differences in the perceived economic, socio-cultural, and environmental impacts of tourism between residents of Saint Kitts and Nevis and the residents' attitudes about the pace and direction of tourism development. A self-administered household survey was used to assess perceptions of these impacts from tourism among residents. After excluding 53 non-residents, effective sample size was 269. ANOVA was used to analyze differences between the two islands. Residents of both islands shared similar perceptions about the pace and direction of tourism development in their islands. However, …
Promoting Ecotourism To Millennials Through Social Media, Melissa Clark, Paul Clark, Michael Latta
Promoting Ecotourism To Millennials Through Social Media, Melissa Clark, Paul Clark, Michael Latta
The Coastal Business Journal
This paper explores how coastal ecotourism marketers can utilize social media to effectively market to millennials. Coastal Tourism is one of four types of ecotourism identified by Honey and Krantz (2007) in their study Global Trends in Coastal Tourism sponsored by the World Wildlife Fund. An online survey of university students from the millennial generation was utilized. Findings indicate that millennials are interested in ecotourism and gather information about it from friends and social media. They check their accounts several times a day and usually from their smartphones. They would choose an ecotourism destination if money were not an issue. …