E-Commerce Commons^™

Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Advancements in technology and ease of use of online shopping via phone applications (apps) and subscription services have fundamentally changed how consumers shop. Now more than ever, consumers are turning to time-saving technological tools that are subscription services. Subscription services provide a multitude of benefits to consumers and contribute to collaborative consumption in nearly every product and service category from coffee to apparel. To investigate beauty and lifestyle subscription services and collaborative consumption this study will utilize a mixed methods convergent design to analyze user experience including price sensitivity, subscription service apps and ease of use. Anticipated contributions to the …

Exploring The Perception Of Sponsored Posts On Instagram, Mahek Verma

Honors Theses

Influencer marketing has grown immensely, and consumers are now frequently interacting with and making decisions based on content published by influencers on social media. This thesis explores how different types of endorsed influencer posts are perceived along with how the type of endorsed post can impact a consumer’s perception of the product and brand being endorsed. Using self-administered questionnaires, semi-structured interviews a simulated influencer content browsing experience, this research examines differences between influencer endorsements officially sponsored by a company, endorsements of products merely gifted by the company, and endorsements of products with no company involvement. Research findings identified a lack …

Changes In Consumer Market Preference And Purchase Frequency In Response To The Covid-19 Pandemic, Sean Thomas Dial

Masters Theses & Specialist Projects

Research literature throughout 2020 indicate consumer behavioral changes in response to the systemic effects of the global COVID-19 pandemic, but these studies investigate transient adaptations in consumer behaviors during the early quarantine period of the pandemic. This study intends to investigate lasting or permanent changes in consumer market preference and purchase frequency between BAM and online retail due to the effects of the pandemic. The principal investigator designed a survey for participants to estimate purchase frequencies and market preferences for apparel, electronics, groceries, and general purchases before and after the pervasive effects of the pandemic (N = 1195; n = …

Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury

Senior Theses

Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …

Walmart Strategic Analysis, Christian Burbach

Honors Program: Senior Projects (Public)

This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.

Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business, Adnan Veysel Ertemel

Zea E-Books Collection

“This book is a must-have for marketers who need to use a composite set of tools to break through the attention economy. The book is also for the general public who might be concerned about the growing and numbing screen time that takes people away from doing other things.” — Philip Kotler on Illusional Marketing

Digital platforms know how to “hook” consumers and keep them glued to the screen. These products were developed based on psychologists’ research into the way the human brain works. These are new weapons in the marketing toolkit that will become even more effective when combined …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Program: Senior Projects (Public)

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan

Perspectives@SMU

The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …

Can We Classify Cashless Payment Solution Implementations At The Country Level?, Dennis Ng, Robert J. Kauffman, Paul Robert Griffin

Research Collection School Of Computing and Information Systems

This research commentary proposes a 3-D implementation classification framework to assist service providers and business leaders in understanding the kinds of contexts in which more or less successful cashless payment solutions are observed at point-of-sale (PoS) settings. Three constructs characterize the framework: the digitalization of the local implementation environment; the relative novelty of a given payment technology solution in a country at a specific point in time; and the development status of the country’s national infrastructure. The framework is motivated by a need to support cross-country research in this domain. We analyze eight country mini-cases based on an eight-facet (2 …

Explainable Recommendation With Comparative Constraints On Product Aspects, Trung-Hoang Le, Hady W. Lauw

Research Collection School Of Computing and Information Systems

To aid users in choice-making, explainable recommendation models seek to provide not only accurate recommendations but also accompanying explanations that help to make sense of those recommendations. Most of the previous approaches rely on evaluative explanations, assessing the quality of an individual item along some aspects of interest to the user. In this work, we are interested in comparative explanations, the less studied problem of assessing a recommended item in comparison to another reference item.

In particular, we propose to anchor reference items on the previously adopted items in a user's history. Not only do we aim at providing comparative …

The Bill Of Lading On The Blockchain: An Analysis Of Its Compatibility With International Rules On Commercial Transactions, Mark L. Shope

Minnesota Journal of Law, Science & Technology

No abstract provided.

The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The paper aims to improve understanding about the causes why customers intend to purchase online through social media networks. The study examined factors affecting purchase intention namely: country of origin effect, trust, perceived value, and influencer marketing on the willingness of buyers to purchase clothes through social commerce. A questionnaire was established for data collection, and 400 forms were collected in Lebanon, and were analyzed using SEM to examine the relationships in the conceptual framework suggested. Results designated that country of origin, trust, and perceived value were three significant precursors of customers’ purchase intention in the context of social commerce. …

Conflict Resolution In The Virtual World: The Impact Of Covid-19 On New Ways Of Doing Business, Eileen P. Petzold-Bradley

Peace and Conflict Studies Journal Conference

Overview

The world-wide-web development in the 1990s has led to the Online Dispute Resolution (ODR) movement over the last two decades. As digital and internet technology has become globally widespread, discovering new ways of using online tools for dispute resolution is becoming more prevalent. Living in a digital culture, “also known as digitality or digitalism,” has become a norm for our post-modern society. As we continue to witness in the conflict resolution field, incorporating technology into the dispute resolution processes is becoming more commonplace for practitioners.

As ODR continues to be seen ripe for innovation and as a valuable tool …

Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …

Revman: Revenue-Aware Multi-Task Online Insurance Recommendation, Yu Li, Yi Zhang, Lu Gan, Gengwei Hong, Zimu Zhou, Qiang Li

Research Collection School Of Computing and Information Systems

Online insurance is a new type of e-commerce with exponential growth. An effective recommendation model that maximizes the total revenue of insurance products listed in multiple customized sales scenarios is crucial for the success of online insurance business. Prior recommendation models are ineffective because they fail to characterize the complex relatedness of insurance products in multiple sales scenarios and maximize the overall conversion rate rather than the total revenue. Even worse, it is impractical to collect training data online for total revenue maximization due to the business logic of online insurance. We propose RevMan, a Revenue-aware Multi-task Network for online …

Determinants Of User Satisfaction And Usage Intention Of E-Filing System In Malaysia, Ashameena Nagaratnam

Student Works (2020-2029)

Purpose – The purpose of this paper is to investigate on the factors that affect the user to filing corporate tax returns using the e-filing system in Malaysia. Design/methodology/approach – The study uses quantitative research approach where questionnaires with close-ended questions were used. In total, 200 questionnaires were distributed and 187 were found usable for data analysis. Analysis of data was done through two types of statistical analysis software which are SPSS and Smart PLS. Structural equation modelling is used to analyse the hypotheses. 11 hypotheses were formulated and tested. Findings – The results shows that service quality and user …

The Role Of Social Networks In Delay Of University Students Academics In Pakistan, Liaquat Ali Rahoo Mr

Library Philosophy and Practice (e-journal)

The purpose of the study is to investigate the role of social network in academic delay of University students of Pakistan. The study design was the quantitative and applied descriptive. The population of the study was students of under graduate program of universities. Multistage cluster sampling techniques was used to select the respondents of the study. The size of sample was 375 participants of study. Primary data collection through questionnaire which was adopted in this study, from previous studies of Solomon and Rothblum Academic Procrastination Questionnaire (1984) and Social Networks Questionnaire developed by the authors. Data analyses for required data …

Online Shoppers’ Priority Attributes In Egypt, Sally Soliman

Theses and Dissertations

E-commerce and online shopping have been among the world's fast-growing trends in the past few years. Each year the number of e-commerce deals grows enormously. Furthermore, the tendency will continue because many people are constricted by work and household duties. Simultaneously, the Internet saves much time and allows having a full shopping experience from the comfort of one's home. With the improvement of technology and the continuous progression in web development, retailers are not only seeking e-commerce to expand their sales, but the trend of full online retailing with no physical existence is becoming widespread. Given the expansion, it is …

Similarity Measure Selection And Optimization For E-Commerce Product Matching, Maryetta Morris

Theses and Dissertations

Since its birth in 1979, e-commerce has grown to become a generation-defining phenomenon. There are millions of platforms from which online transactions can be made, and billions of products available for purchase. As these numbers continue to grow, there is an increased need to exchange, process, and store data about these products. There are also services such as review aggregators and price comparison sites that rely on collecting and integrating data from all over the web. When combining data from multiple sources, it is important to be able to identify which references refer to the same real-life product. Product matching, …

Association Of Electronic Prescription In Controlled Substances Used, Archana Suwal, Jemima Akinyi Okonjo

Theses, Dissertations and Capstones

Introduction: Controlled substances have been described as pharmaceuticals or illegal medicines that act primarily on the central nervous system and could cause physical and mental dependence, eventually leading to addiction. Prescription opioids were a significant contributor to the opioid epidemic, accounting for more than 70,000 opioid-related overdose deaths, including illicit and prescription opioids, between 2018 and 2019. The Electronic Prescriptions for Controlled Substances (EPCS) initiative recently aimed to reduce rates of prescription opioid addiction, abuse, diversion, and death. The system for controlled substances had become more widely used as providers and governments trying to combat the opioid problem. Because …

Measurement Study Of Energy Impact On Blockchain Technologies: Cryptocurrency Mining, Qaylin Holliman

Cybersecurity: Deep Learning Driven Cybersecurity Research in a Multidisciplinary Environment

Blockchain technology facilitates the flow of information and the speed of information through a faster and more decentralized network. It has its advantages as compared to more centralized networks and legacy networks. With the evolution of mainstream technology, blockchains is predicted to be more effective and sufficient to consumers and commercial companies. In this paper, blockchains will be scaled to cryptocurrency mining, where cryptocurrencies utilize blockchain technology to record transactions and orders. Mining will also be examined through energy consumption, the algorithms behind some cryptocurrencies, their sustainability issue, and resolutions to combat high energy consumption. While the pace of energy …

Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai

MSc in Innovation Capstone Projects

Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.

Why Online Personalized Pricing Is Unfair, Jeffrey Moriarty

Philosophy Faculty Publications

Online retailers are using advances in data collection and computing technologies to “personalize” prices, i.e., offer goods for sale to shoppers at their reservation prices, or the highest price they are willing to pay. In this paper, I offer a criticism of this practice. I begin by putting online personalized pricing in context. It is not something entirely new, but rather a kind of price discrimination, a familiar pricing practice. I then offer a fairness-based argument against it. When an online retailer personalizes prices, it competes unfairly for the social surplus created by a transaction. I defend this argument against …

A Monte-Carlo Analysis Of Monetary Impact Of Mega Data Breaches, Mustafa Canan, Omer Ilker Poyraz, Anthony Akil

Engineering Management & Systems Engineering Faculty Publications

The monetary impact of mega data breaches has been a significant concern for enterprises. The study of data breach risk assessment is a necessity for organizations to have effective cybersecurity risk management. Due to the lack of available data, it is not easy to obtain a comprehensive understanding of the interactions among factors that affect the cost of mega data breaches. The Monte Carlo analysis results were used to explicate the interactions among independent variables and emerging patterns in the variation of the total data breach cost. The findings of this study are as follows: The total data breach cost …

Value Of Nfts In The Digital Art Sector And Its Market Research, Su Yeon Jeong

MA Theses

NFT, as a digital asset, has the most significant advantage of making clear ownership and providing strong authenticity in any sector. It means anything such as a family Christmas video, a legendary game item, or meaningless tweet from Twitter can be NFT work and trade as a digital asset. How would NFT work in a digital art segment, and what would be the value of NFT in the digital art sector? What is really authenticating, collecting, and owning NFT artwork? NFT art as a digital asset, there is potential to open up a 'post-futuristic art market.' As a student willing …

Effects Of Clickbait Headlines On User Responses: An Empirical Investigation, Supavich Fone Pengnate, Jeffrey Chen, Alex Young

Journal of International Technology and Information Management

This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait—to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories …

An Integrated View Of Knowledge Management Enablers, Components, And Benefits: Comprehensive Literature Review, Shuaibu Hassan Usman, Jigish Zaveri, Aminu Hamza

Journal of International Technology and Information Management

The key to success in the 21^st century, knowledge-based economy, will be the effective and efficient management of knowledge. Knowledge Management (KM) has a direct impact on organizational success. KM in a knowledge-based economy entails growth, value, and improving living standards through knowledge creation, storage, and dissemination. This study aims to integrate KM enablers, components, and benefits into a single view through a comprehensive literature search. The integrative view of these three factors would facilitate the understanding of KM initiatives within organizations. This paper performs a comprehensive literature review to explain the KM enablers, components, and benefits. From the …

Three Stages Of Consumers’ Multi-Stage Dichotomic Switching Process: Pre-Switch, Switch, And Post-Switch, Jussi Nykanen, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

This research examines why and how consumers switch their mobile phones. We propose a framework that is grounded on decision-making and motivational theories and draws on the findings from a multinational qualitative survey on consumers’ mobile phone switching process. We show that consumers’ pre-switching decisions are affected by push and pull factors, their mobile phone selections are based on utilitarian or hedonic values, and their justifications for switching are based on cognition or affect. Furthermore, we identify two archetypical routes (i.e., cognitive and affective routes) and three conjoint routes that explain the dichotomic switching processes in pre-switch, switch, and post-switch …

Sustainability Of Rewards-Based Crowdfunding: A Quasi-Experimental Analysis Of Funding Targets And Backer Satisfaction, Michael Wessel, Rob Gleasure, Robert John Kauffman

Research Collection School Of Computing and Information Systems

Rewards-based crowdfunding presents an information asymmetry for participants due to the funding mechanism used. Campaign-backers trust creators to complete projects and deliver rewards as outlined prior to the fundraising process, but creators may discover better opportunities as they progress with a project. Despite this, the all-or-nothing (AON) mechanism on crowdfunding platforms incentivizes creators to set meager funding-targets that are easier to achieve but may offer limited slack when creators wish to simultaneously pursue emerging opportunities later in the project. We explore the related issues of how funding targets seem to be selected by the creators, and how dissatisfaction with the …

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen

CMC Senior Theses

This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …