E-Commerce Commons^™

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Shopper Marketing: Moving Online, Singapore Management University

Perspectives@SMU

The advent of smartphones have changed the way advertisers induce shoppers to buy

Near Real-Time Retail Payment And Settlement Systems Mechanism Design, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma

Research Collection School Of Computing and Information Systems

Rapid expansion of e-commerce, along with rising domestic and cross-border payments, has fueled the demand among financial institutions for a cost-effective means to expedite clearing and settlement of low-value retail payments. These are called faster payments settlement systems. Traditionally, retail payments have made extensive use of interbank netting systems, in which payments are accumulated for end-of-day settlement. This approach, known as deferred net settlement (DNS), reduces the liquidity needs of the payment system, but bears inherent operational and financial risks for unsettled intraday payments. As large dollar volumes of retail payments accumulate, real-time gross settlement (RTGS) has been recognized as …

Competition, Cooperation And Regulation: Understanding The Evolution Of The Mobile Payments Technology Ecosystem, Jun Liu, Robert J. Kauffman, Dan Ma

Research Collection School Of Computing and Information Systems

The past twenty years have been a time of many new technological developments, changing business practices, and interesting innovations in the financial information system (IS) and technology landscape. They have led to the increasing use of prior innovations that have supported e-commerce, and that are now being brought into financial services to support different kinds of improvements to core business processes. This research examines recent changes in the payment sector in financial services, specifically related to mobile payments (m-payments) that enable new channels for consumer payments for goods and services purchases, and other forms of economic exchange. We extend recent …

The Impact Analysis Of O2o Platform To Shipping Business, Lingli Xiao

World Maritime University Dissertations

No abstract provided.

Walling The Garden And Putting The App Into Apple Music, Tim Anderson

Communication & Theatre Arts Faculty Publications

Tim Anderson muses on Apple Music providing a walled garden of goods that, though they could not have imagined it to be successful, sounds great and has nothing revolutionary about it.

Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd

The African Journal of Information Systems

When using self-service solutions to deliver services the challenge is to retain the trust of the end user. This is specifically the case when dealing with end users in the fresh produce market environment. This sector has not seen the adoption of self-service technologies specifically in southern Africa. In this paper we propose a model to enhance our understanding of trust formation using self-service technologies. A qualitative research approach, based on a case study was followed to create the model. This case study offers insight into how the dynamics of the product, supporting services and the technology shapes trust forming …

Showrooming Vs. Competing: How Does Brand Selection Matter?, Qian Tang, Mei Lin

Research Collection School Of Computing and Information Systems

In this study, we empirically examine the effect of local shoe store openings on the sales of a competing, major online shoe retailer. Both showrooming and competing effects can play a role: Under the showrooming effect, the local store opening can lead to more online sales for the online retailer, whereas the competing effect created by the local store opening can substitute away the demand for the online retailer. We examine when one effect dominates the other by classifying local stores into single- and mixed-brand stores. We find that the showrooming effect is dominant for a single-brand store opening, and …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier

The Review: A Journal of Undergraduate Student Research

With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Electronic Contract Signing Without Using Trusted Third Party, Zhiguo Wan, Robert H. Deng, David Kuo Chuen Lee

Research Collection School Of Computing and Information Systems

Electronic contract signing allows two potentially dis-trustful parties to digitally sign an electronic document “simultaneously” across a network. Existing solutions for electronic contract signing either require the involvement of a trusted third party (TTP), or are complex and expensive in communication and computation. In this paper we propose an electronic contract signing protocol between two parties with the following advantages over existing solutions: 1) it is practical and scalable due to its simplicity and high efficiency; 2) it does not require any trusted third party as the mediator; and 3) it guarantees fairness between the two signing parties. We achieve …

Improving Antibiotic Resistant Infection Transmission Situational Awareness In Enclosed Facilities With A Novel Interface Design For Tactical Biosurveillance, Ann L. Fruhling, Devika Ramachandran

Interdisciplinary Informatics Faculty Proceedings & Presentations

The implementation of the Electronic Health Record to substantially improve the practice of medicine has not fully reached its projected potential partly due to many barriers to its adoption. There is growing evidence that one of the reasons for the delay in the adoption of EHR has been due to the negative impact of current EHRs on the clinician-patient interaction, clinician workflow and communications. This research studies the usability of the Electronic Health Record for clinicians involved in cardiac care by evaluating various clinician-patient interaction workflows. The aim of the study is to identify inefficiencies by examining the similarities and …

This Thesis Is Submitted In Partial Fulfillment Of The Requirements For The Degree Of Master Of Science In Information Technology Management, Farhan Mohammed

Theses

A large number of recent advancements in the technology of Unmanned Aerial Vehicles (UAVs) have enabled them to be very useful and effective in many applications in today’s society. They demonstrate a high degree of stability and agility in the air. A few years ago military applications were the main driving force behind the development of UAVs and UAV systems. Many of their applications included monitoring, surveillance, data transmission and communication. Recently, several opportunities have emerged and participated in driving the development of UAV technology further ahead. Such opportunities include integration of UAVs with smart cities, disaster recovery, military and …

China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong

Research Collection Lee Kong Chian School Of Business

When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."

A Tale Of Two Stores, Singapore Management University

Perspectives@SMU

Customised and personalised online shopping brings benefits to consumers and profits to retailers

Becoming An Online Business Owner, Singapore Management University

Perspectives@SMU

Here are four ways to start an online business as quickly as over the weekend

Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

A Conceptual Model To Evaluate Decisions For Service Profitability, Eng Lieh Ouh, Stan Jarzabek

Research Collection School Of Computing and Information Systems

Service profitability depends on the cost of engineering a service for a given base of tenants, on service provisioning cost, and on the revenue gained from selling the service to that tenant base. The tenant base depends on the range of service variability, i.e., on Service Provider's ability to vary service requirements to meet tenant expectations. These various factors that have to do with service profitability form a complex web of information that makes it difficult to analyze and see the exact impact of decisions regarding the choice of service architecture or the use of service adaptation techniques. To make …

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …

Information Systems Entrepreneurship: Building Interest In Technology Through An Online Business Course For Undergraduates, Mbas, And Executives, Jonathan P. Allen, Ryan Wright

Entrepreneurship, Innovation, and Strategy

This document describes the use of online business as an innovative tool for Information Systems and Entrepreneurship education. The nomination contained in this document was awarded the 2014 Innovation in Teaching Award by the Association for Information Systems. The document describes six unique and innovative features of the online business coursework, and provides evidence of educational effectiveness. A detailed list of course topics and learning objectives is included.

Why Is The Crowd Divided? Attribution For Dispersion In Online Word Of Mouth, Stephen He, Samuel Bond

Faculty & Staff Scholarship

The widespread availability of online word of mouth (WOM) enables modern consumers to assess not only the opinions of others about products and services, but also the extent to which those opinions are consistent or dispersive. Despite longstanding calls for greater understanding of mixed opinions, existing evidence is inconclusive regarding effects of WOM dispersion, and theoretical accounts have relied primarily on the notion of reference dependence. Extending prior work, this research proposes an attribution-based account, in which consumer interpretation of WOM dispersion depends on the extent to which tastes in a product domain are perceived to be dissimilar, so that …

Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.