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Research Collection School Of Computing and Information Systems

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Full-Text Articles in E-Commerce

Competition, Cooperation And Regulation: Understanding The Evolution Of The Mobile Payments Technology Ecosystem, Jun Liu, Robert J. Kauffman, Dan Ma Sep 2015

Competition, Cooperation And Regulation: Understanding The Evolution Of The Mobile Payments Technology Ecosystem, Jun Liu, Robert J. Kauffman, Dan Ma

Research Collection School Of Computing and Information Systems

The past twenty years have been a time of many new technological developments, changing business practices, and interesting innovations in the financial information system (IS) and technology landscape. They have led to the increasing use of prior innovations that have supported e-commerce, and that are now being brought into financial services to support different kinds of improvements to core business processes. This research examines recent changes in the payment sector in financial services, specifically related to mobile payments (m-payments) that enable new channels for consumer payments for goods and services purchases, and other forms of economic exchange. We extend recent …


Showrooming Vs. Competing: How Does Brand Selection Matter?, Qian Tang, Mei Lin Jun 2015

Showrooming Vs. Competing: How Does Brand Selection Matter?, Qian Tang, Mei Lin

Research Collection School Of Computing and Information Systems

In this study, we empirically examine the effect of local shoe store openings on the sales of a competing, major online shoe retailer. Both showrooming and competing effects can play a role: Under the showrooming effect, the local store opening can lead to more online sales for the online retailer, whereas the competing effect created by the local store opening can substitute away the demand for the online retailer. We examine when one effect dominates the other by classifying local stores into single- and mixed-brand stores. We find that the showrooming effect is dominant for a single-brand store opening, and …


Electronic Contract Signing Without Using Trusted Third Party, Zhiguo Wan, Robert H. Deng, David Kuo Chuen Lee May 2015

Electronic Contract Signing Without Using Trusted Third Party, Zhiguo Wan, Robert H. Deng, David Kuo Chuen Lee

Research Collection School Of Computing and Information Systems

Electronic contract signing allows two potentially dis-trustful parties to digitally sign an electronic document “simultaneously” across a network. Existing solutions for electronic contract signing either require the involvement of a trusted third party (TTP), or are complex and expensive in communication and computation. In this paper we propose an electronic contract signing protocol between two parties with the following advantages over existing solutions: 1) it is practical and scalable due to its simplicity and high efficiency; 2) it does not require any trusted third party as the mediator; and 3) it guarantees fairness between the two signing parties. We achieve …


A Conceptual Model To Evaluate Decisions For Service Profitability, Eng Lieh Ouh, Stan Jarzabek Mar 2015

A Conceptual Model To Evaluate Decisions For Service Profitability, Eng Lieh Ouh, Stan Jarzabek

Research Collection School Of Computing and Information Systems

Service profitability depends on the cost of engineering a service for a given base of tenants, on service provisioning cost, and on the revenue gained from selling the service to that tenant base. The tenant base depends on the range of service variability, i.e., on Service Provider's ability to vary service requirements to meet tenant expectations. These various factors that have to do with service profitability form a complex web of information that makes it difficult to analyze and see the exact impact of decisions regarding the choice of service architecture or the use of service adaptation techniques. To make …


Reputationpro: The Efficient Approaches To Contextual Transaction Trust Computation In E-Commerce Environments, Haibin Zhang, Yan Wang, Xiuzhen Zhang, Ee Peng Lim Jan 2015

Reputationpro: The Efficient Approaches To Contextual Transaction Trust Computation In E-Commerce Environments, Haibin Zhang, Yan Wang, Xiuzhen Zhang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when a seller is not known to them. Most existing trust evaluation models compute a single value to reflect the general trustworthiness of a seller without taking any transaction context information into account. With such a result as the indication of reputation, a buyer may be easily deceived by a malicious seller in a transaction where the notorious value imbalance problem is involved—in other words, a malicious seller accumulates a high-level reputation by selling cheap products and then deceives buyers by inducing them to purchase …


Recovering Household Preferences For Digital Entertainment, Jin Li, Zhiling Guo, Robert J. Kauffman Jan 2015

Recovering Household Preferences For Digital Entertainment, Jin Li, Zhiling Guo, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cable TV return path data made possible by current generation set-top boxes present a new opportunity to analyze household viewing behavior and recover household viewing preferences from it. This research develops a model of household viewing preference that supports quantifying a household's valuation for different categories of digital content within the constraints of the programs to which it subscribes. This study uses a data set of more than 1 million observations on households from a digital entertainment firm that offers basic and premium services. Our estimation is via a Bayesian hierarchical model that employs the Gibbs sampler. The results show …


Mechanism Design For Near Real-Time Retail Payment And Settlement Systems, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma Jan 2015

Mechanism Design For Near Real-Time Retail Payment And Settlement Systems, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma

Research Collection School Of Computing and Information Systems

have made extensive use of interbank netting systems, in which payments are accumulated for end-of-day settlement. This approach, known as deferred net settlement (DNS), reduces the liquidity needs of a payment system, but bears inherent operational risks. As large dollar volumes of retail payments accumulate swiftly, real-time gross settlement (RTGS) is an attractive option. It permits immediate settlement of transactions during the day, but it brings up other risks that require consideration. We propose a hybrid payment management system involving elements of both DNS and RTGS. We explore several hybrid system mechanism designs to allow payment prioritization, reduce payment delays, …


Push Or Pull? A Website's Strategic Choice Of Content Delivery Mechanism, Dan Ma Jan 2015

Push Or Pull? A Website's Strategic Choice Of Content Delivery Mechanism, Dan Ma

Research Collection School Of Computing and Information Systems

Really simple syndication (RSS) technology enables an alternative delivery mechanism for online content. Instead of waiting passively for users to pull online content out, websites can push it to potential users through RSS. This is expected to significantly affect user behavior, website profitability, and market equilibrium. This research uses an economic model to study the impact of RSS adoption and examine whether it increases a website’s profit and competitive advantage. The findings are intriguing: they demonstrate that RSS can either increase or decrease website profit. In a competitive context, RSS adoption can actually be a disadvantage; in some cases, it …


Platform Pricing With Endogenous Network Effects, Mei Lin, Ruhai Wu, Wen Zhou Dec 2014

Platform Pricing With Endogenous Network Effects, Mei Lin, Ruhai Wu, Wen Zhou

Research Collection School Of Computing and Information Systems

This paper examines a monopoly platform’s two-sided pricing strategy through modeling the trades between the participating sellers and buyers. In this approach, the network effects emerge endogenously through the equilibrium trading strategies of the two sides. We show that platform pricing depends crucially on the characteristics associated with market liquidity, including both sides’ entry costs, the buyers’ preferences, and the distribution of the sellers’ quality. The platform may subsidize sellers if the market is sufficiently liquid, whereas buyer subsidy can be optimal given an illiquid market. We also illustrate the impact of the sellers’ quality heterogeneity on the platform’s optimal …


The Learning Curves In Open-Source Software (Oss) Development Network, Youngsoo Kim, Lingxiao Jiang Aug 2014

The Learning Curves In Open-Source Software (Oss) Development Network, Youngsoo Kim, Lingxiao Jiang

Research Collection School Of Computing and Information Systems

We examine the learning curves of individual software developers in Open-Source Software (OSS) Development. We collected the dataset of multi-year code change histories from the repositories for five open source software projects involving more than 100 developers. We build and estimate regression models to assess individual developers' learning progress (in reducing the likelihood they may make a bug). Our estimation results show that developer's coding experience does not decrease bug ratios while cumulative bug-fixing experience leads to learning progress. The results may have implications and provoke future research on project management about allocating resources on tasks that add new code …


Technology Investment Decision-Making Under Uncertainty In Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma Jun 2014

Technology Investment Decision-Making Under Uncertainty In Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

Innovations in the mobile payments industry provide potentially profitable investment opportunities for banks. Nonetheless, significant uncertainties are associated with decision-making for this IT investment context, regarding future market conditions, technology standards, and consumer and merchant responses, especially their willingness to adopt. As a result, traditional capital budgeting approach and experienced intuition have not been effective. We develop a model to support a bank’s mobile payment systems adoption decision-making at the firm level when it faces endogenous technological risks and exogenous market conditions. This study applies theory and modeling from financial economics for decision-making under uncertainty to investments in m-payment systems …


Canaries In The Urban Data Mine: Analytics For Smarter City Life, Robert J. Kauffman May 2014

Canaries In The Urban Data Mine: Analytics For Smarter City Life, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Technology-based sensors and data analytics have created unprecendented levels of informedness for consumers, corporations, the public and government agencies. The information they generated provides a basis for smarter cities and more sustainable urban living.


Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing Jan 2014

Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing

Research Collection School Of Computing and Information Systems

As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is simply for advertisers to buy the top ranks in sponsored links, SEO tries to optimize advertisers' websites by free-riding search engine's organic searching results. This study aims to investigate this competition by analytical modeling regarding organic search quality. We focus on sustainability conditions of SEO firms, investment analysis of SEO firms, and profit analysis of SEP. …


The Influence Of Online Word-Of-Mouth On Long Tail Formation, Bin Gu, Qian Tang, Andrew B. Whinston Dec 2013

The Influence Of Online Word-Of-Mouth On Long Tail Formation, Bin Gu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products. This study expands the demand side factors by showing that online information also influences the long tail phenomenon through the informative effect, which affects consumers' evaluation of product quality. We examine the informative effect in the context of online WOM. Two sets of theories suggest opposite directions for the implication of the …


Mining Fraudulent Patterns In Online Advertising, Richard J. Oentaryo, Ee-Peng Lim Nov 2013

Mining Fraudulent Patterns In Online Advertising, Richard J. Oentaryo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in 2013, up from $9.6 billion in 2012. Global revenue will also reach $24.5 billion in 2016, with online advertising creating opportunities for app developers, advertising networks, and service providersin various regions. An online advertising ecosystem is typically coordinated by an advertising commissioner, acting as a broker between advertisers and content publishers. An advertiser plans a budget, …


The User’S Communication Patterns On A Mobile Social Network Site, Youngsoo Kim Aug 2013

The User’S Communication Patterns On A Mobile Social Network Site, Youngsoo Kim

Research Collection School Of Computing and Information Systems

No abstract provided.


The Evolution Of Modular Product Architectures And The Emergence Of Platform Ecosystems, C. Jason Woodard, Eric K. Clemons Jul 2013

The Evolution Of Modular Product Architectures And The Emergence Of Platform Ecosystems, C. Jason Woodard, Eric K. Clemons

Research Collection School Of Computing and Information Systems

While a large body of research has examined the advantages and disadvantages of modularity in product design, studies of modularization have tended to focus on settings in which a product’s architecture is determined by a single designer or designers within a single organization. In this paper, we ask whether modularity can arise in a decentralized setting where high-value designs are rewarded but designers’ ability to coordinate with each other and anticipate the consequences of their actions is limited—in short, whether modularity can evolve. To answer this question, we developed an agent-based model in which boundedly rational firms combine components into …


When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim Jun 2013

When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim

Research Collection School Of Computing and Information Systems

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) the change of weekly spike purchase occurrence. Second, we build online inter-purchase time model and estimate it with the data collected from one of the premier online vendors in Korea. We verify new …


Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman Jan 2013

Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

This study examines the value of the time that a user spends to participate in a social game. We focus on how a massive multiplayer online role-playing game (MMORPG) vendor can establish prices to encourage participation and retain its players. We estimate value through an application of the hedonic pricing model and analyze a data set for an MMORPG in Korea. The results permit us to estimate the value of game-playing time in monetary terms. Based on our empirical results, we propose an economic model and conduct numerical simulation to show how a game vendor can apply differential pricing in …


Use Of Rss Feeds To Push The Online Content To Users, Dan Ma Dec 2012

Use Of Rss Feeds To Push The Online Content To Users, Dan Ma

Research Collection School Of Computing and Information Systems

Many websites use Really Simple Syndication (RSS) feeds to actively push their online content to users rather than waiting for users to pull the content passively. In this paper, I construct a theoretical game model to study the profitability of an RSS-PUSH delivery mechanism. The model assumes a general profit structure for websites and heterogeneous users. To access valuable online content, users incur a variety of costs. They choose either to visit the website in the conventional way (the PULL model) or, if it is supported by the website, to use RSS (the PUSH model). Interestingly, I show that although …


Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston Dec 2012

Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston

Research Collection School Of Computing and Information Systems

Cybersecurity is a national priority in this big data era. Because of the lack of incentives and the existence of negative externality, companies often underinvest in addressing security risks and accidents, despite government and industry recommendations. In the present article, we propose a method that utilizes reputation through information disclosure to motivate companies to behave pro-socially, improving their Internet security. Using outbound spam as a proxy for Internet security, we conducted a quasiexperimental field study for eight countries through SpamRankings.net. This outgoingspam-based study shows that information disclosure on outgoing spam can help reduce outgoing spam, approximately by 16 percent. This …


A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston Sep 2012

A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Online auction markets play increasingly important roles for resource allocations in distributed systems. This paper builds upon a market-based framework presented by Guo et al. (Guo, Z., G. J. Koehler, A. B. Whinston. 2007. A market-based optimization algorithm for distributed systems. Management Sci. 53(8) 1345–1458), where a distributed system optimization problem is solved by self-interested agents iteratively trading bundled resources in a double auction market run by a dealer. We extend this approach to a dynamic, asynchronous Internet market environment and investigate how various market design factors including dealer inventory policies, market communication patterns, and agent learning strategies affect the …


Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins Sep 2012

Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins

Research Collection School Of Computing and Information Systems

A consistent expectation on the part of public policy-makers, governments and non-governmental organizations (NGOs) has been that information and communications technologies (ICTs) will be a driver of economic growth and social development for the people away from poverty in the nations that harness them effectively. As this process proceeds around the world in the presence of dramatic technical progress, poverty nevertheless continues to be a difficult and grinding social problem to combat. In spite of the promised changes, the reality is that today there are greater population pressures, continuing inertial forces for economic stagnation, unstable social conditions and regional strife, …


Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau Aug 2012

Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in segments where these weaker firms have comparative advantages. In marketing, this is what people called “go niche or go home". The niche-building strategy may rely on “homophily", which implies that consumers in a particular market segment might possess certain set of attributes that cause them to appreciate certain products better (in other …


Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang Aug 2012

Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang

Research Collection School Of Computing and Information Systems

Singapore, a major hub in the Asia Pacific region well known for its multi-racial and multicultural society, is proud to host the 14th International Conference on Electronic Commerce. Singapore Management University (SMU), the School of Information Systems (SIS) and the Living Analytics Research Center (LARC) are also delighted to be able to support the delivery of this event.


(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah Aug 2012

(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. …


Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son Aug 2012

Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son

Research Collection School Of Computing and Information Systems

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We capture clickstreams of channel-changing behavior when consumer use a remote control handset to interact with the set-top box in their home. We explore a variety of data analytics results that characterize patterns of consumer channel-switching behavior, as a basis for suggesting …


Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau Aug 2012

Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

B2B auctions play a key role in a firm's procurement process. Even though it is known that repetition is a key characteristic of procurement auctions, traditional auctioneers typically have not put in place a suitable mechanism that supports repetitive auctions effectively. In this paper, we empirically investigate what has taken place in repeated procurement auctions based on real world data from a major outsourcing company of MRO (Maintenance, Repair and Operations) items in Korea. From this empirical study, we discovered the followings. First, we discovered that the repeated bidders contribute majority of all bids, and that the number of new …


The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma Aug 2012

The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma

Research Collection School Of Computing and Information Systems

Cloud computing service providers offer computing resource as a utility and software as a service over network. Many believe that Cloud computing is making an industry-wise paradigm shift for IT use. Besides its technique issues, the business feature of Cloud computing attracts our interests. Specifically the practice of Amazon EC2 introduces an interesting pricing scheme. Amazon provides users with virtual computing instances as a combination of interruptible service (i.e., spot instance) and uninterruptible service (i.e., on-demand and reserved instance). Spot instance is charged at a per use price which is dynamically changing over time; users of spot instance face the …


Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma Aug 2012

Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

The recent launch of Google Wallet has brought the issue of technology solutions in the mobile payment (m-payment) area to the forefront. In deciding whether and when to adopt m-payment technology, senior managers in banks are naturally concerned about uncertainties regarding future market conditions, technology standards, and consumer and merchant responses, especially their willingness to adopt. This study applies economic theory and modeling for decision-making under uncertainty to bank investments in mobile payment technology. We assess the projected benefits and costs of investment as a continuous-time stochastic process to determine optimal investment timing. We find that the value of waiting …