E-Commerce Commons^™

The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park

College of Business: Dissertations, Theses, and Student Research

Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …

Invasive Species And E-Commerce, Invasive Species Advisory Committee

National Invasive Species Council

ISSUE

Internet commerce (hereafter e-commerce) is a growing and vital part of the United States economy. Total e-commerce sales in the United States for 2011 totaled $194 billion, an increase of 16% over 2010. From 2002 to 2011, the proportion of reported e-commerce sales in the U. S. grew from about 1.4% to 5.5% of total retail sales (United States Census Bureau News 2012). Globally, e-commerce is expected to increase at a rate of 13.5% annually, amounting to $1.4 trillion in yearly sales by 2015 (Enright 2011). A portion of this activity includes the sale and trade of living organisms. …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Behavioral Health Providers And Electronic Health Records: An Exploratory Beliefs Elicitation And Segmentation Study, Nancy C. Shank

College of Education and Human Sciences: Dissertations, Theses, and Student Research

The widespread adoption of electronic health records (EHRs) is a public policy strategy to improve healthcare quality and reduce accelerating health care costs. Much research has focused on medical providers’ perceptions of EHRs, but little is known about those of behavioral health providers. This research was informed by the theory of reasoned action, and the technology acceptance model. This mixed methods research was conducted in two studies. The first study interviewed behavioral health providers (n = 32) to elicit beliefs about EHRs. Using the elicited beliefs from the first study, a survey of 38 Likert-scaled belief statements was administered to …

What's Your Pitch? The Power Of Wow! (Worksheet For The Webinar On January 18, 2011), Connie I. Reimers-Hild

Kimmel Education and Research Center: Faculty and Staff Publications

Elevator pitches are created to sell your idea, business, product or service in 30 seconds or less (the time it takes to go from the first floor to the top of the building in an elevator). A great pitch has the power to help anyone...from a University employee to a new entrepreneur to a team working in a high-growth firm.

It’s important to develop and practice an effective pitch, complete with an awesome "Wow Factor," so you are ready to use it under fire (pretend you just stepped onto an elevator with Warren Buffett or Bill Gates)!

This interactive webinar …