E-Commerce Commons^™

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?

Developing Online Business Strategy With Millennials Through Partnership With University, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This shift towards online shopping, food delivery and e-groceries may persist beyond the COVID-19 period. While the increase in online shopping has benefited online stores, many businesses who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in …

A 2020 Perspective On "Client Risk Informedness In Brokered Cloud Services: An Experimental Pricing Study", Di Shang, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cloud computing and the cloud services market have advanced in the past ten years. Cloud services now include most information technology (IT) services from fundamental computing services to more cutting- edge artificial intelligence (AI) services. Accordingly, opportunities have emerged for research on the design of new market features to improve the cloud services market to benefit providers and users. Based on our observation of the recent development of cloud services, in this short research commentary, we share our agenda for future studies of this important sector of IT services.

Review-Guided Helpful Answer Identification In E-Commerce, Wenxuan Zhang, Wai Lam, Yang Deng, Jing Ma

Research Collection School Of Computing and Information Systems

Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, common answer selection algorithms are insufficient for tackling this task. In this paper, …

Love, Bonito: Brick-And-Mortar Lessons From An Online Fashion Brand, Singapore Management University

Perspectives@SMU

Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …

Optimal Design And Ownership Structures Of Innovative Retail Payment Systems, Zhiling Guo, Dan Ma

Research Collection School Of Computing and Information Systems

In response to the Fintech trend, an ongoing debate in the banking industry is how to design the new-generation interbank retail payment and settlement system. We propose a two-stage analytical model that takes into account the value-risk tradeoff in the new payment system design, as well as banks’ participation incentives and adoption timing decisions. We find that, as the system base value increases, banks tend to synchronize their investment and adoption decisions. When the system base value is low and banks are heterogeneous, bank association ownership maximizes social welfare. When both the system base value and bank heterogeneity are moderate, …

Ecosystem-Specific Advantages In International Digital Commerce, Jiatao Li, Liang Chen, Jingtao Yi, Jiye Mao, Jianwen Liao

Research Collection Lee Kong Chian School Of Business

We consider the applicability to digital platforms of extant international business scholarship. The organization of digital platforms has been seen to such an extent as predicated upon the bundling of external resources for collective value creation that their expansion may follow the logic of externalization. We further that literature contrasting the governance of network multinationals with that of platform-centric ecosystems. Building on and extending the theory of the ecosystem, we propose the concept of ecosystem-specific advantages. We identify costs and difficulties in the transfer of such advantages to new markets, emphasizing in particular the idea of bottlenecks. We then propose …

Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal

Asian Management Insights

Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.

Combining Odm And E-Commerce…And Omni-Channel Retail?, Singapore Management University

Perspectives@SMU

IUIGA overcame manufacturers’ reluctance to supply them. Now it has to figure out how to go from online to offline

A Common Approach For Consumer And Provider Fairness In Recommendations, Dimitris Sacharidis, Kyriakos Mouratidis, Dimitrios Kleftogiannis

Research Collection School Of Computing and Information Systems

We present a common approach for handling consumer and provider fairness in recommendations. Our solution requires defining two key components, a classification of items and a target distribution, which together define the case of perfect fairness. This formulation allows distinct fairness concepts to be specified in a common framework. We further propose a novel reranking algorithm that optimizes for a desired trade-off between utility and fairness of a recommendation list.

Battling Counterfeits In A Massive Market: Designing And Evaluating An Id-Tag Based Solution For Electronic Product Monitoring And Controlling, Xiao Ying Chen

Dissertations and Theses Collection (Open Access)

The problem of counterfeit and shoddy goods in China has been rampant and persistent one. The complexity of the Chinese market makes solving this problem extremely difficult. Three government agencies have tried to combat this problem extensively, from market entrance permission for prior-processing, sampling and inspection for in-processing, and punishment for post-processing. The responsibility division among agencies, however, created the cracks and holes in dealing with the problem. The existing government solution is too slow in response and too sparse in coverage to be effective and efficient. Anti-counterfeit labels and their derivatives are employed for counterfeit identification and prevention. Their …

How To Derive Causal Insights For Digital Commerce In China? A Research Commentary On Computational Social Science Methods, David C.W. Phang, Kanliang Wang, Qiu-Hong Wang, Robert John Kauffman, Maurizio Naldi

Research Collection School Of Computing and Information Systems

The transformation of empirical research due to the arrival of big data analytics and data science, as well as the new availability of methods that emphasize causal inference, are moving forward at full speed. In this Research Commentary, we examine the extent to which this has the potential to influence how e-commerce research is conducted. China offers the ultimate in data-at-scale settings, and the construction of real-world natural experiments. Chinese e-commerce includes some of the largest firms involved in e-commerce, mobile commerce, social media and social networks. This article was written to encourage young faculty and doctoral students to engage …

Asian Luxury Retail Is Human, Stéphane J.G. Girod

Asian Management Insights

Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system.

Surecash: Promoting Financial Inclusion In Bangladesh, Aurobindo Ghosh, Lipika Bhattacharya

Asian Management Insights

The street scene of honking cycle rickshaws, jaywalking pedestrians and precariously tilting buses in crowded Dhaka was an easy distraction. It was December 2017 when Matteo Chiampo, an advisor to the Consultative Group to Assist the Poor (CGAP),1 was writing an advisory report on the future growth strategy for SureCash, a mobile financial services (MFS) company in Bangladesh. Brainstorming for questions, and not answers, was something he had not tried before. Nevertheless, Chiampo tried to focus on the questions he had on his mind—questions that he believed would give novel and transformative insights on the way forward.

Empirical Investigation Of Digital Strategies In Online Retail, Yong Chin Tan

Dissertations and Theses Collection (Open Access)

This dissertation examines digital strategies used by online retailers to engage customers and increase sales. The first essay investigates the impact of offering incentives to recapture lost sales from abandoned online shopping carts (i.e., customers adding items to their carts, but leaving without purchasing). Collaborating with an online fashion retailer, I conducted a randomized field experiment by manipulating the presence of incentives in recovery interventions. Findings reveal that incentives facilitate purchase conversion, but responsiveness to the incentives differs across various customer and cart characteristics.

In the second essay, I explore how retailers can leverage Augmented Reality (AR), a technology that …

The International Penetration Of Ibusiness Firms: Network Effects, Liabilities Of Outsidership And Country Clout, Liang Chen, Noman Shaheer, Jingtao Yi, Sali Li

Research Collection Lee Kong Chian School Of Business

The burgeoning of ibusiness firms in the modern digital economy challenges the received internationalization theory. Given that ibusinesses such as social networking sites create value by providing a digital platform for users to interact with one another, we employ a user-network perspective and externalization logic, suggesting that ibusinesses' internationalization process depends critically on users' collective interactions, instead of being solely driven by firms' market commitments, as noted by the Uppsala model. However, ibusinesses may suffer from liabilities of outsidership due to the boundedness of international network effects. Drawing on social network theory, we demonstrate that such liabilities can be mitigated …

Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen

Research Collection Lee Kong Chian School Of Business

Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference …

An Economic Analysis Of Consumer Learning On Entertainment Shopping Websites, Jin Li, Zhiling Guo, Geoffrey K.F. Tso

Research Collection School Of Computing and Information Systems

Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of shopping and online auction, consumers expect both monetary return and entertainment value from their participation. We propose a dynamic structural model to analyze consumer behaviors on entertainment shopping websites. The model captures the consumer learning process, based both on individual participation experiences and also on observational learning of historical auction information. We estimate the model using a large data set from an online entertainment shopping website. Results show that consumers’ initial participation incentives mainly come …

Double Learning Or Double Blinding: An Investigation Of Vendor Private Information Acquisition And Consumer Learning Via Online Reviews, Nan Hu, Kevin E. Dow, Alain Yee Loong Chong, Ling Liu

Research Collection School Of Computing and Information Systems

In this paper, building upon information acquisition theory and using portfolio methods and system equations, we made an empirical investigation into how online vendors and consumers are learning from each other, and how online reviews, prices, and sales interact among each other. First, this study shows that vendors acquire information from both private and public channels to learn the quality of their products to make price adjustment. Second, for the more popular products and newly released products, vendors are more motivated to acquire private information that is more precise than the average precision to adjust their price. Third, we document …

Heterogeneous Embedding Propagation For Large-Scale E-Commerce User Alignment, Vincent W. Zheng, Mo Sha, Yuchen Li, Hongxia Yang, Yuan Fang, Zhenjie Zhang, Kian-Lee Tan, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

We study the important problem of user alignment in e-commerce: to predict whether two online user identities that access an e-commerce site from different devices belong to one real-world person. As input, we have a set of user activity logs from Taobao and some labeled user identity linkages. User activity logs can be modeled using a heterogeneous interaction graph (HIG), and subsequently the user alignment task can be formulated as a semi-supervised HIG embedding problem. HIG embedding is challenging for two reasons: its heterogeneous nature and the presence of edge features. To address the challenges, we propose a novel Heterogeneous …

The Rise And Fall Of Bike-Sharing Platforms: A Lesson In E-Commerce, Singapore Management University

Perspectives@SMU

In the era of digital economy, bike-sharing platforms have grown rapidly. However, not all of them survived the competition. Why?

A Strategic Value Appropriation Path For Cloud Computing, Abhishek Kathuria, Arti Mann, Jiban Khuntia, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cloud-based information management is one of the leading competitive differentiation strategies for firms. With the increasing criticality of information management in value creation and process support, establishing an integrated capability with cloud computing is vital for organizational success in the changing landscape of business competition. These issues have received scant attention, however. We draw on the resource-based view, dynamic capability hierarchy concepts, and the perspective of operand and operant resources to suggest a cloud value appropriation model for firms. We argue that, to appropriate business value from cloud computing, the firm needs to effectively deploy cloud computing and leverage cloud …

Modeling Contemporaneous Basket Sequences With Twin Networks For Next-Item Recommendation, Duc Trong Le, Hady W. Lauw, Yuan Fang

Research Collection School Of Computing and Information Systems

Our interactions with an application frequently leave a heterogeneous and contemporaneous trail of actions and adoptions (e.g., clicks, bookmarks, purchases). Given a sequence of a particular type (e.g., purchases)-- referred to as the target sequence, we seek to predict the next item expected to appear beyond this sequence. This task is known as next-item recommendation. We hypothesize two means for improvement. First, within each time step, a user may interact with multiple items (a basket), with potential latent associations among them. Second, predicting the next item in the target sequence may be helped by also learning from another supporting sequence …

A Proposal For A Decentralized Liquidity Savings Mechanism With Side Payments, Adam Fugal, Rodney Garratt, Zhiling Guo, Dave Hudson

Research Collection School Of Computing and Information Systems

In most countries, the central bank provides the medium to physically settle the smallest payments (cash) and the means to electronically settle the largest payments, which typically are wholesale payments between banks. For the latter purpose the central bank usually operates a system through which banks can settle payments in central bank money. Historically, interbank payments were settled via (end of day) netting systems, but as volumes and values increased central banks became worried about the risks inherent in deferred net settlement systems, so most central banks opted for the implementation of a Real Time Gross Settlement (RTGS) system. With …

Towards Easy Comparison Of Local Businesses Using Online Reviews, Yong Wang, Hammad Haleem, Conglei Shi, Yanhong Wu, Xun Zhao, Siwei Fu, Huamin Qu

Research Collection School Of Computing and Information Systems

With the rapid development of e-commerce, there is an increasing number of online review websites, such as Yelp, to help customers make better purchase decisions. Viewing online reviews, including the rating score and text comments by other customers, and conducting a comparison between different businesses are the key to making an optimal decision. However, due to the massive amount of online reviews, the potential difference of user rating standards, and the significant variance of review time, length, details and quality, it is difficult for customers to achieve a quick and comprehensive comparison. In this paper, we present E-Comp, a carefully-designed …

Zalora: Growing With E-Commerce, Singapore Management University

Perspectives@SMU

Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy

According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile.

The Role Of Urban Mobility In Retail Business Survival, Krittika D'Silva, Kasthuri Jayarajah, Anastasios Noulas, Cecilia Mascolo, Archan Misra

Research Collection School Of Computing and Information Systems

Economic and urban planning agencies have strong interest in tackling the hard problem of predicting the odds of survival of individual retail businesses. In this work, we tap urban mobility data available both from a location-based intelligence platform, Foursquare, and from public transportation agencies, and investigate whether mobility-derived features can help foretell the failure of such retail businesses, over a 6 month horizon, across 10 distinct cities spanning the globe. We hypothesise that the survival of such a retail outlet is correlated with not only venue-specific characteristics but also broader neighbourhood-level effects. Through careful statistical analysis of Foursquare and taxi …

Didi’S Strategic Move Towards Globalisation, Singapore Management University

Perspectives@SMU

This January, Didi Chuxing, China’s largest car-hailing app, announced that it has acquired the remaining shares of Brazil's 99 car share service, Uber's main rival in Latin America. The news came days after Uber raising from Softbank a new round of capital with the valuation at USD48 billion.

How To Build A Retail Website That Keeps On Selling, Singapore Management University

Perspectives@SMU

E-commerce appeal is a dynamic art and firms need to keep up

With e-commerce giant Amazon launching its online retail service in Australia to a muted reception, new research from Eric Lim and his colleagues, Fei Liu, Bo Xiao and Chee-Wee Tan, on the impact of product appeal and website quality on online purchases is timely.