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Old Dominion University

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Articles 31 - 40 of 40

Full-Text Articles in E-Commerce

Refocusing Loyalty Programs In The Era Of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan Jan 2020

Refocusing Loyalty Programs In The Era Of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan

Marketing Faculty Publications

Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and propose a framework to refocus loyalty programs in the era of big data through a societal lens. We focus on three aspects of the societal lens-inequality, privacy, and sustainability. We discuss how loyalty programs in the big data era impact each of these societal factors, and then illustrate how, by adopting this societal lens paradigm, researchers and practitioners can generate insights and …

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Electronic Markets In Emerging Markets, Xiongfei Cao, Sohail Chaudhry, Li Da Xu Jun 2019

Electronic Markets In Emerging Markets, Xiongfei Cao, Sohail Chaudhry, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

(First paragraph) Electronic markets and networked business is one of most challenging areas for industry and research communities. Electronic markets have evolved from the classic article on the Electronic market hypothesis published in Communications of the ACM in 1987 to the highly integrated and collaborative e-business such as Alibaba (Malone et al. 1987;Wangetal. 2008). This evolution has reshaped the ways of doing business and supply chain networks (Peruzzini and Stjepandić 2018). In last two decades, we have seen how novel and dynamic electronic markets applications have been bringing about a variety of new developments, new organizational forms and shapes in …

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How Do The Trans-Pacific Economies Affect The Usa? An Industrial Sector Approach, Takeshi Yagihashi, David D. Selover Jan 2017

How Do The Trans-Pacific Economies Affect The Usa? An Industrial Sector Approach, Takeshi Yagihashi, David D. Selover

Economics Faculty Publications

This paper studies how the Trans-Pacific region affects the US economy in terms of business cycle transmission. We use a large data set consisting of disaggregated sectoral industrial production indexes from selected countries in the region and employ a factor-augmented vector autoregression (FAVAR) approach to analyze the transmission of shocks in different industries. We find that a positive output shock in the entire Trans-Pacific region has positive effects on the majority of US manufacturing sectors. We also find that sectoral shocks in five sectors of the Trans-Pacific region have a large impact on the overall US economy. Three of the …

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The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota Jan 2017

The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota

Marketing Faculty Publications

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …

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Walling The Garden And Putting The App Into Apple Music, Tim Anderson Jul 2015

Walling The Garden And Putting The App Into Apple Music, Tim Anderson

Communication & Theatre Arts Faculty Publications

Tim Anderson muses on Apple Music providing a walled garden of goods that, though they could not have imagined it to be successful, sounds great and has nothing revolutionary about it.

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Semantic Inference On Heterogeneous E-Marketplace Activities, Jingzhi Guo, Lida Xu, Zhiguo Gong, Chin-Pang Che, Sohail S. Chaudry Jan 2012

Semantic Inference On Heterogeneous E-Marketplace Activities, Jingzhi Guo, Lida Xu, Zhiguo Gong, Chin-Pang Che, Sohail S. Chaudry

Information Technology & Decision Sciences Faculty Publications

An electronic marketplace (e-marketplace) is a common business information space populated with many entities of different system types. Each of them has its own context of how to process activities. This leads to heterogeneous e-marketplace activities, which are difficult to make interoperable and inferred from one entity to another. This study solves this problem by proposing a concept of separation strategy and implementing it through providing a semantic inference engine with a novel inference algorithm. The solution, called the RuleXPM approach, enables one to semantically infer a next e-marketplace activity across multiple contexts/domains. Experiments show that the cross-context/cross-domain semantic inference …

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Introduction: Advances In E-Business Engineering, Ling Li Jan 2011

Introduction: Advances In E-Business Engineering, Ling Li

Information Technology & Decision Sciences Faculty Publications

(First paragraph) E-business is more than just e-commerce. It is one of the most challenging areas for industry and research communities. E-business has evolved from business-to-business, business-to-customer, customer-to-business, customer-to-customer, and business-to-government systems to the integrated and collaborative business services among various information systems and e-marketplaces. In this evolving process, integrated e-business systems and their related supporting platforms have to be rapidly designed and developed in order to meet different requirements. A variety of e-business engineering paradigms and technologies have been developed to tackle these challenges. There are many research issues needed to be addressed. These issues include heterogeneous services integration, …

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Against Strong Copyright In E-Business, Dylan E. Wittkower Jan 2010

Against Strong Copyright In E-Business, Dylan E. Wittkower

Philosophy Faculty Publications

As digital media give increasing power to users—power to reproduce, share, remix, and otherwise make use of content—businesses based on content provision are forced to either turn to technological and legal means of disempowering users, or to change their business models. By looking at Lockean and Kantian theories as applied to intellectual property rights, we see that business is not justified in disempowering users in this way, and that these theories obligate e-business to find new business models. Utilitarian considerations support disempowering users in this way in some circumstances and for the time being, but also show that there is …

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A Study To Examine Differences Between In Person And Online Survey Data Collection Methodologies, Robert Case, Weiming Yang Jan 2009

A Study To Examine Differences Between In Person And Online Survey Data Collection Methodologies, Robert Case, Weiming Yang

Human Movement Studies & Special Education Faculty Publications

The purpose of this study was to examine differences between the results of an in person or face-to-face direct spending survey and a post-event online direct spending survey. Participants in a large annual marathon held in the Mid-Atlantic Region of the United States were used as subjects for the study. The research methodology selected for this study included an in person survey instrument administered to out-of-town marathon participants prior to the start of the event during the race number and race timing chip pick-up period. The same survey instrument was administered online four days after the conclusion of the marathon …

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Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard Jan 2001

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

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