E-Commerce Commons^™

Facebook Use Among African American And Hispanic Students: An Exploratory Investigation Of Perceived Academic Impact, Sathasivam Mathiyalakan, Sharon D. White, Jorge O. Brusa

Journal of International Technology and Information Management

Facebook is one of the world’s leading social networking sites. It is pervasive in students’ lives and can impact their academic careers in a variety of ways. However, little research exists evaluating the use of Facebook in minority academic settings. An early step in this direction is to gain an understanding of how different student demographic groups use Facebook. An interest in further assessment of Facebook’s role in diverse segments of academia motivates the collection and analysis of Facebook-related data from minority serving institutions such as Historically Black Colleges or Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This study presents …

Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown

Journal of International Technology and Information Management

Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …

Towards A Taxonomy Of Challenges In An Integrated It Governance Framework Implementation, Mathew Nicho, Suadad Muamaar

Journal of International Technology and Information Management

The rapid adoption of IT governance (ITG) frameworks in organizations worldwide, along with the subsequent need to select and integrate overlapping ITG frameworks has presented practitioners with challenges in choice and integration of frameworks. In this respect, the purpose of this study was to explore the ITG frameworks integration (ITGFI) challenges faced by organizations worldwide; develop and test a theory-based integrated ITG challenges (IIC) taxonomy model created from extant literature; and validate and compare these with those empirically extracted from three case studies in the United Arab Emirates (UAE). The results present the audience with a taxonomy of a prioritized …

Comparative Empirical Analysis On Computer Software Piracy Behaviors Between China And The United States: An Exploratory Study, Xiang Fang, Sooun Lee

Journal of International Technology and Information Management

Using the data collected from several universities in China and the United States, which have drastically different piracy rates, economic development stages, income levels, and national cultures, this study aims to identify which demographic factors affect software piracy significantly. Totally, the dataset includes 600 valid responses. Multivariate data analysis, supported by Multivariate Analysis of Variance and Turkey’s test, reveals that among various factors, country difference and gender most significantly influence software piracy. In addition, this study offers recommendations on how to curb software piracy effectively.

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin

Atlantic Marketing Journal

Abstract

This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.

In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed …

Backend Challenges And Issues For Electronic Government, Salim Y. Alkindi

Information Technology Master Theses

The term electronic government (also called e-government, or eGov) refers to multidisciplinary projects that are complex in nature. Since the beginning of the Internet revolution many countries have adopted e-government as a step toward enhancing the delivery of public or governmental services to citizens by what are called e-services. A typical request for a service is initiated and passes through an electronic service (“e-service”) portal, or a front office. The term front office application usually system can be defined as designates software seen and used directly by an end user. This software provides the capabilities needed to collect the user …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Getting People To Buy, Always, Singapore Management University

Perspectives@SMU

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree

Scripps Senior Theses

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.

This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically …

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Intelligshop: Enabling Intelligent Shopping In Malls Through Location-Based Augmented Reality, Aditi Adhikari, Vincent W. Zheng, Hong Cao, Miao Lin, Yuan Fang, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

Shopping experience is important for both citizens and tourists. We present IntelligShop, a novel location-based augmented reality application that supports intelligent shopping experience in malls. As the key functionality, IntelligShop provides an augmented reality interface-people can simply use ubiquitous smartphones to face mall retailers, then IntelligShop will automatically recognize the retailers and fetch their online reviews from various sources (including blogs, forums and publicly accessible social media) to display on the phones. Technically, IntelligShop addresses two challenging data mining problems, including robust feature learning to support heterogeneous smartphones in localization and learning to query for automatically gathering the retailer content …

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

The Social Accountability Paradox In The Regional Democratic Budget Policy Making, Rutiana Dwi Wahyunengseh, Sri Hastjarjo

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Social accountability has been believed as an approach to overcome the deficit of the formal accountability (both horizontal and vertical accountability). Social accountability is percieved as a public accountability which is initiated by and aimed for the society. Several studies found the effectiveness of social accountability in encouraging a more transparent government and a wider public involvement. Those studies identified variables which contribute to the social accountability, i.e. the degree of government openness; the density of community organizations and their advocation capability; social, political, and cultural environment; and the public information accessibility. Data for this paper is collected through in-depth …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong

Research Collection Lee Kong Chian School Of Business

When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Why Is The Crowd Divided? Attribution For Dispersion In Online Word Of Mouth, Stephen He, Samuel Bond

Faculty & Staff Scholarship

The widespread availability of online word of mouth (WOM) enables modern consumers to assess not only the opinions of others about products and services, but also the extent to which those opinions are consistent or dispersive. Despite longstanding calls for greater understanding of mixed opinions, existing evidence is inconclusive regarding effects of WOM dispersion, and theoretical accounts have relied primarily on the notion of reference dependence. Extending prior work, this research proposes an attribution-based account, in which consumer interpretation of WOM dispersion depends on the extent to which tastes in a product domain are perceived to be dissimilar, so that …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright

Undergraduate Honors Thesis Collection

The object is to investigate the relationship between consumers' sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …