E-Commerce Commons^™

How Should We Understand The Digital Economy In Asia? Critical Assessment And Research Agenda, Kai Li, Dan J. Kim, Karl R. Lang, Robert J. Kauffman, Maurizio Naldi

Research Collection School Of Computing and Information Systems

By Asian digital economy, we refer to high-tech developments, business and social transformations, and information-driven changes in the region's growth. We discuss its background and foundations, significance in Asia and contribution to removal of historical barriers in traditional business. We assess how new value chains are transforming country-level involvement in worldwide manufacturing and note "smiling curve theory" predictions about the global value chain in Asia for high-tech firms and their economies. The takeaway is that the digital economy in Asian nations involves revamping business processes through technology innovation, government policies for growth, and digital entrepreneurship. We analyze the "digital economy …

Opinion-Aware Answer Generation For Review-Driven Question Answering In E-Commerce, Yang Deng, Wenxuan Zhang, Wai Lam

Research Collection School Of Computing and Information Systems

Product-related question answering (QA) is an important but challenging task in E-Commerce. It leads to a great demand on automatic review-driven QA, which aims at providing instant responses towards user-posted questions based on diverse product reviews. Nevertheless, the rich information about personal opinions in product reviews, which is essential to answer those product-specific questions, is underutilized in current generation-based review-driven QA studies. There are two main challenges when exploiting the opinion information from the reviews to facilitate the opinion-aware answer generation: (i) jointly modeling opinionated and interrelated information between the question and reviews to capture important information for answer generation, …

Research Directions For Sharing Economy Issues, Robert J. Kauffman, Maurizio Naldi

Research Collection School Of Computing and Information Systems

The sharing economy proposes a new approach to designing and delivering products and services, that aims at avoiding waste, improving efficiency, and favoring bottom-up change. In this research commentary, we survey the current state of things and propose some directions for research. We first describe the industries, products, and services currently representing the sharing paradigm, the technology platforms enabling it, the business models driving it, and the regulatory issues. We envisage that promising areas of research should include: (1) devising more efficient algorithms; (2) considering ecological and prosocial objective functions; (3) dealing with regulatory issues; (4) expanding the span of …

Learning To Collaborate In Multi-Module Recommendation Via Multi-Agent Reinforcement Learning Without Communication, Xu He, An Bo, Yanghua Li, Haikai Chen, Rundong Wang, Xinrun Wang, Runsheng Yu, Xin Li, Zhirong Wang

Research Collection School Of Computing and Information Systems

With the rise of online e-commerce platforms, more and more customers prefer to shop online. To sell more products, online platforms introduce various modules to recommend items with different properties such as huge discounts. A web page often consists of different independent modules. The ranking policies of these modules are decided by different teams and optimized individually without cooperation, which might result in competition between modules. Thus, the global policy of the whole page could be sub-optimal. In this paper, we propose a novel multi-agent cooperative reinforcement learning approach with the restriction that different modules cannot communicate. Our contributions are …

A 2020 Perspective On "Client Risk Informedness In Brokered Cloud Services: An Experimental Pricing Study", Di Shang, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cloud computing and the cloud services market have advanced in the past ten years. Cloud services now include most information technology (IT) services from fundamental computing services to more cutting- edge artificial intelligence (AI) services. Accordingly, opportunities have emerged for research on the design of new market features to improve the cloud services market to benefit providers and users. Based on our observation of the recent development of cloud services, in this short research commentary, we share our agenda for future studies of this important sector of IT services.

Review-Guided Helpful Answer Identification In E-Commerce, Wenxuan Zhang, Wai Lam, Yang Deng, Jing Ma

Research Collection School Of Computing and Information Systems

Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, common answer selection algorithms are insufficient for tackling this task. In this paper, …

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …

Optimal Design And Ownership Structures Of Innovative Retail Payment Systems, Zhiling Guo, Dan Ma

Research Collection School Of Computing and Information Systems

In response to the Fintech trend, an ongoing debate in the banking industry is how to design the new-generation interbank retail payment and settlement system. We propose a two-stage analytical model that takes into account the value-risk tradeoff in the new payment system design, as well as banks’ participation incentives and adoption timing decisions. We find that, as the system base value increases, banks tend to synchronize their investment and adoption decisions. When the system base value is low and banks are heterogeneous, bank association ownership maximizes social welfare. When both the system base value and bank heterogeneity are moderate, …

A Common Approach For Consumer And Provider Fairness In Recommendations, Dimitris Sacharidis, Kyriakos Mouratidis, Dimitrios Kleftogiannis

Research Collection School Of Computing and Information Systems

We present a common approach for handling consumer and provider fairness in recommendations. Our solution requires defining two key components, a classification of items and a target distribution, which together define the case of perfect fairness. This formulation allows distinct fairness concepts to be specified in a common framework. We further propose a novel reranking algorithm that optimizes for a desired trade-off between utility and fairness of a recommendation list.

How To Derive Causal Insights For Digital Commerce In China? A Research Commentary On Computational Social Science Methods, David C.W. Phang, Kanliang Wang, Qiu-Hong Wang, Robert John Kauffman, Maurizio Naldi

Research Collection School Of Computing and Information Systems

The transformation of empirical research due to the arrival of big data analytics and data science, as well as the new availability of methods that emphasize causal inference, are moving forward at full speed. In this Research Commentary, we examine the extent to which this has the potential to influence how e-commerce research is conducted. China offers the ultimate in data-at-scale settings, and the construction of real-world natural experiments. Chinese e-commerce includes some of the largest firms involved in e-commerce, mobile commerce, social media and social networks. This article was written to encourage young faculty and doctoral students to engage …

Gamification Of Enterprise Systems, Fiona Fui-Hoon Nah, Brenda Eschenbrenner, Craig C. Claybaugh, Perry B. Koob

Business and Information Technology Faculty Research & Creative Works

Enterprise systems have become an integral part of an organization's operations. However, they also pose many challenges to organizations from the perspective of implementation, user training, as well as use and acceptance. Without effective usage, enterprise systems may not be able to provide the strategic or competitive advantages that organizations desire. Therefore, organizations may consider gamification to enhance training, acceptance, and usage. We discuss the various ways in which enterprise system challenges can be addressed through the lens of gamification and present a framework for gamification of enterprise systems. The framework is comprised of basic principles and key design elements …

An Economic Analysis Of Consumer Learning On Entertainment Shopping Websites, Jin Li, Zhiling Guo, Geoffrey K.F. Tso

Research Collection School Of Computing and Information Systems

Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of shopping and online auction, consumers expect both monetary return and entertainment value from their participation. We propose a dynamic structural model to analyze consumer behaviors on entertainment shopping websites. The model captures the consumer learning process, based both on individual participation experiences and also on observational learning of historical auction information. We estimate the model using a large data set from an online entertainment shopping website. Results show that consumers’ initial participation incentives mainly come …

Double Learning Or Double Blinding: An Investigation Of Vendor Private Information Acquisition And Consumer Learning Via Online Reviews, Nan Hu, Kevin E. Dow, Alain Yee Loong Chong, Ling Liu

Research Collection School Of Computing and Information Systems

In this paper, building upon information acquisition theory and using portfolio methods and system equations, we made an empirical investigation into how online vendors and consumers are learning from each other, and how online reviews, prices, and sales interact among each other. First, this study shows that vendors acquire information from both private and public channels to learn the quality of their products to make price adjustment. Second, for the more popular products and newly released products, vendors are more motivated to acquire private information that is more precise than the average precision to adjust their price. Third, we document …

Heterogeneous Embedding Propagation For Large-Scale E-Commerce User Alignment, Vincent W. Zheng, Mo Sha, Yuchen Li, Hongxia Yang, Yuan Fang, Zhenjie Zhang, Kian-Lee Tan, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

We study the important problem of user alignment in e-commerce: to predict whether two online user identities that access an e-commerce site from different devices belong to one real-world person. As input, we have a set of user activity logs from Taobao and some labeled user identity linkages. User activity logs can be modeled using a heterogeneous interaction graph (HIG), and subsequently the user alignment task can be formulated as a semi-supervised HIG embedding problem. HIG embedding is challenging for two reasons: its heterogeneous nature and the presence of edge features. To address the challenges, we propose a novel Heterogeneous …

Minutes & Seconds: The Scientists, Patrick Aievoli

Zea E-Books Collection

Minutes & Seconds, is a captivating intelligible read for those who strive to understand where the “what if” moment has gone. Succeeding his other captivating books, Aievoli’s deep introspective lens dials his readers in to awaken the proverbial sleeping giant inside of our consciousness. He designs an insightful exciting romp through the surreal landscape of our society and illustrates how various pioneers have lead us to a crossroads. I’m truly impressed with Aievoli’s perspicacious comprehension of where digital has taken us through the hands of these select individuals. --Sequoyah Wharton

In creating Minutes & Seconds, Aievoli has assembled an interesting …

A Strategic Value Appropriation Path For Cloud Computing, Abhishek Kathuria, Arti Mann, Jiban Khuntia, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cloud-based information management is one of the leading competitive differentiation strategies for firms. With the increasing criticality of information management in value creation and process support, establishing an integrated capability with cloud computing is vital for organizational success in the changing landscape of business competition. These issues have received scant attention, however. We draw on the resource-based view, dynamic capability hierarchy concepts, and the perspective of operand and operant resources to suggest a cloud value appropriation model for firms. We argue that, to appropriate business value from cloud computing, the firm needs to effectively deploy cloud computing and leverage cloud …

Modeling Contemporaneous Basket Sequences With Twin Networks For Next-Item Recommendation, Duc Trong Le, Hady W. Lauw, Yuan Fang

Research Collection School Of Computing and Information Systems

Our interactions with an application frequently leave a heterogeneous and contemporaneous trail of actions and adoptions (e.g., clicks, bookmarks, purchases). Given a sequence of a particular type (e.g., purchases)-- referred to as the target sequence, we seek to predict the next item expected to appear beyond this sequence. This task is known as next-item recommendation. We hypothesize two means for improvement. First, within each time step, a user may interact with multiple items (a basket), with potential latent associations among them. Second, predicting the next item in the target sequence may be helped by also learning from another supporting sequence …

A Proposal For A Decentralized Liquidity Savings Mechanism With Side Payments, Adam Fugal, Rodney Garratt, Zhiling Guo, Dave Hudson

Research Collection School Of Computing and Information Systems

In most countries, the central bank provides the medium to physically settle the smallest payments (cash) and the means to electronically settle the largest payments, which typically are wholesale payments between banks. For the latter purpose the central bank usually operates a system through which banks can settle payments in central bank money. Historically, interbank payments were settled via (end of day) netting systems, but as volumes and values increased central banks became worried about the risks inherent in deferred net settlement systems, so most central banks opted for the implementation of a Real Time Gross Settlement (RTGS) system. With …

Towards Easy Comparison Of Local Businesses Using Online Reviews, Yong Wang, Hammad Haleem, Conglei Shi, Yanhong Wu, Xun Zhao, Siwei Fu, Huamin Qu

Research Collection School Of Computing and Information Systems

With the rapid development of e-commerce, there is an increasing number of online review websites, such as Yelp, to help customers make better purchase decisions. Viewing online reviews, including the rating score and text comments by other customers, and conducting a comparison between different businesses are the key to making an optimal decision. However, due to the massive amount of online reviews, the potential difference of user rating standards, and the significant variance of review time, length, details and quality, it is difficult for customers to achieve a quick and comprehensive comparison. In this paper, we present E-Comp, a carefully-designed …

Blockchain: The Backbone Of Supply Chains In Omni-Channels, Yejin Lee

Renée Crown University Honors Thesis Projects - All

From the financial industry to the healthcare industry, many use cases for blockchain have been explored and adopted. However, unlike most industries, the retail industry has yet to fully explore blockchain’s capabilities, for the industry’s priority is in improving its practices first. One of its practices in the works is omni-channels, which face struggles of its own, that oftentimes result from supply chain inefficiencies. This paper will utilize already explored blockchain potentials as a guide to explore and introduce new potentials in blockchain for supply chain in omni-channels.

Use Of The Proof-Of-Stake Algorithm For Distributed Consensus In Blockchain Protocol For Cryptocurrency, Spencer J. Hosack

Honors Scholar Theses

Recent attention to Bitcoin and other cryptocurrencies has opened investors and the public to the realm of digital currency. Greater exposure around the world has led to a frenzy of entry into the market and a test into the long-term feasibility of Bitcoin being able to remain a functioning peer-to-peer (P2P), decentralized currency. Its main structure is supported by the Proof-of-Work (PoW) protocol in which users can elect to participate in determining transaction approval and ensuring an honest blockchain. This system relies on elected users to expend computational power and energy to solve puzzles to prove the accuracy of the …

Blockchain: Technical Review, Evan D. Poff

Marriott Student Review

This review of blockchain technology accompanies the article "Strategic Implications of Blockchain."

Buzzwords, Evan D. Poff

Marriott Student Review

This feature will explain the following buzzwords:

• Blockchain
• Cryptocurrency
• Work-Life Integration
• Passive Equities
• Risk-Adjusted Returns

The Role Of Urban Mobility In Retail Business Survival, Krittika D'Silva, Kasthuri Jayarajah, Anastasios Noulas, Cecilia Mascolo, Archan Misra

Research Collection School Of Computing and Information Systems

Economic and urban planning agencies have strong interest in tackling the hard problem of predicting the odds of survival of individual retail businesses. In this work, we tap urban mobility data available both from a location-based intelligence platform, Foursquare, and from public transportation agencies, and investigate whether mobility-derived features can help foretell the failure of such retail businesses, over a 6 month horizon, across 10 distinct cities spanning the globe. We hypothesise that the survival of such a retail outlet is correlated with not only venue-specific characteristics but also broader neighbourhood-level effects. Through careful statistical analysis of Foursquare and taxi …

Modelling Domain Relationships For Transfer Learning On Retrieval-Based Question Answering Systems In E-Commerce, Jianfei Yu, Minghui Qiu, Jing Jiang, Jun Huang, Shuangyong Song, Wei Chu, Haiqing Chen

Research Collection School Of Computing and Information Systems

Nowadays, it is a heated topic for many industries to build automatic question-answering (QA) systems. A key solution to these QA systems is to retrieve from a QA knowledge base the most similar question of a given question, which can be reformulated as a paraphrase identification (PI) or a natural language inference (NLI) problem. However, most existing models for PI and NLI have at least two problems: They rely on a large amount of labeled data, which is not always available in real scenarios, and they may not be efficient for industrial applications. In this paper, we study transfer learning …

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Combining Machine-Based And Econometrics Methods For Policy Analytics Insights, Robert J. Kauffman, Kwansoo Kim, Sang-Yong Tom Lee, Ai Phuong Hoang, Jing Ren

Research Collection School Of Computing and Information Systems

Computational Social Science (CSS) has become a mainstream approach in the empirical study of policy analytics issues in various domains of e-commerce research. This article is intended to represent recent advances that have been made for the discovery of new policy-related insights in business, consumer, and social settings. The approach discussed is fusion analytics, which combines machine-based methods from Computer Science (CS) and explanatory empiricism involving advanced Econometrics and Statistics. It explores several efforts to conduct research inquiry in different functional areas of Electronic Commerce and Information Systems (IS), with applications that represent different functional areas of business, as well …

Effect Of Timing And Source Of Online Product Recommendations: An Eye-Tracking Study, Yan Shi, Qing Zeng, Fiona Fui-Hoon Nah, Chuan-Hoo Tan, Choon Ling Sia, Keng Siau, Jiaqi Yan

Research Collection School Of Computing and Information Systems

Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better service to consumers during their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on online consumers’ interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that consumers show more interest in recommendation based on consumer reviews than expert reviews. Earlier recommendations do not receive greater attention than later recommendations.

How To Enable Future Faster Payments? An Evaluation Of A Hybrid Payments Settlement Mechanism, Zhiling Guo, Yuanzhi Huang

Research Collection School Of Computing and Information Systems

In the era of Fintech innovation and e-commerce, faster settlement of massive retail transactions is crucial for business growth and financial system stability. However, speeding up payments settlement can create periodic liquidity shortfalls to banks which would incur high cost of funds in the settlement process. We propose a new hybrid settlement mechanism design that integrates features of real-time gross settlement, deferred net settlement, and central queue management structure. The hybrid mechanism is managed by an intermediary and is particularly suitable to settle large volume of small-value retail payments. We evaluate the mechanism using computer experiments and simulation. We find …

Online Advertising, Retail Platform Openness, And Long Tail Sellers, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer market place model and its business impact. We assume that a leading retailer has both valuation advantage that may come from its reputation and information advantage that may come from its brand awarenewss. We find that the availability of relatively low-cost advertising through social media or search engine can effectively reduce the leading retailer's information advantage, and thus be an important driving force for its …