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Articles 571 - 575 of 575

Full-Text Articles in E-Commerce

Principles Of Internet Marketing By Ward Hanson, Ohio: South Western College Publishing, 2000., Prashant Mishra Dec 2000

Principles Of Internet Marketing By Ward Hanson, Ohio: South Western College Publishing, 2000., Prashant Mishra

IIMB Management Review

Principles of Internet Marketing attempts to provide a framework to understand the forces driving the Internet revolution in marketing and business; to describe the new tools and techniques of Internet marketing and to build an understanding of how these fit the existing paradigms. An attempt has also been made to look at the emerging challenges such as distribution channel conflicts, legal problems from marketing decisions and new skills for an Internet age.

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Online Flowers And Gifts Shop, Kwung See Chit Jan 2000

Online Flowers And Gifts Shop, Kwung See Chit

Student Works (2000-2009)

With the tremendous growth of the Internet and the expansion of the World Wide Web, more and more information is being put on the Internet. The Internet creates a global marketplace that breaks the barrier of time, place and distance, within which conducts Electronic Commerce. E-Commerce is a system that includes not only those transactions that center on buying and selling good and services to directly generate revenue, but also those transactions that support customer service, or facilitating communications between business partners. This thesis describes a developed system to automate purchasing of goods online. The Online Flowers and Gifts Shop …

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Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee Jan 2000

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …

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Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell Jan 1998

Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell

Faculty Articles

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

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A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter May 1997

A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter

Honors Theses

Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.

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