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Articles 91 - 120 of 145

Full-Text Articles in E-Commerce

Determinants Of Effectiveness And Success For Ebay Auctions, Eugene M. Bland, Gregory S. Black, Kay Lawrimore Feb 2022

Determinants Of Effectiveness And Success For Ebay Auctions, Eugene M. Bland, Gregory S. Black, Kay Lawrimore

The Coastal Business Journal

This research investigates eBay auction properties that influence auction outcomes: effectiveness (ability to attract bidders) and success (whether the item was actually sold in the auction). Hundreds of auctions (1,273) for three popular financial calculators—the HP 12c, the HP 10b and BA II plus—were examined to assess the impact of these auction properties. Findings show that utilization of certain auction features influence both outcomes. These features include starting price and reserve price for both calculators. Other features impact only auction effectiveness: wear and the presence of a picture for the HP10 and BA II plus; and wear and ability to …


Does Strategic Planning Help Churches?: An Exploratory Study (Revised), Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii Feb 2022

Does Strategic Planning Help Churches?: An Exploratory Study (Revised), Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii

The Coastal Business Journal

Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …


A Multi-Level Family Business Choice Model: A Dichotomous Approach, Tammy R. Parker Feb 2022

A Multi-Level Family Business Choice Model: A Dichotomous Approach, Tammy R. Parker

The Coastal Business Journal

The current paper develops a model to facilitate owners of family businesses in their decision-making. The model allows for priorities to be placed on family issues and business issues concurrently, in a dichotomous approach. The research is a complement to existing literature on family business interaction models and could provide a useful model for family business consultants to consider in their work with family-owned businesses.


Enhancing Revenue In College Sport Events By Practicing Yield Management And E-Commerce, Johnny C. Ho, Pingjun Jiang Feb 2022

Enhancing Revenue In College Sport Events By Practicing Yield Management And E-Commerce, Johnny C. Ho, Pingjun Jiang

The Coastal Business Journal

Many colleges and universities have been facing increasingly tight budgets in recent years and have been struggling to provide more funding for their own athletic programs. In some cases, specific sport programs of a college or university have had to be terminated due to lack of monies appropriated from the central administration. Yield or revenue management is a method of assigning capacity or inventory to meet demand in such a way to maximize revenue. This paper examines the feasibility and discusses the benefits of applying yield management via e-commerce to increase surplus/decrease deficit in those college sport programs where paid …


Starting A Small Business Outreach Program: The Experience Of A Small Southeastern University, Kirk C. Heriot, Noel D. Campbell Feb 2022

Starting A Small Business Outreach Program: The Experience Of A Small Southeastern University, Kirk C. Heriot, Noel D. Campbell

The Coastal Business Journal

When the Federal government decided not to fund the Small Business Institute through the U.S. Small Business Administration, many business schools eliminated or severely curtailed their SBI activities. Despite lacking federal funds, a southeastern rural university founded a new Small Business Institute program in 1999. Since inception it has assisted forty-five small businesses in a five county area. This paper describes starting a new business outreach program without Federal funds. It concludes with observations and implications relating to other schools starting or renewing an SBI program.


Television Advertising And Child Consumer: Different Strategies For U.S. And Japanese Marketers, Carol Gaumer, Amit J. Shah Feb 2022

Television Advertising And Child Consumer: Different Strategies For U.S. And Japanese Marketers, Carol Gaumer, Amit J. Shah

The Coastal Business Journal

This paper examines the consumer socialization of Japanese and American children from a socio-cultural and economic perspective. It presents the cultural differences between the two countries, and how these differences influence the marketing strategies in each country. Taking into consideration the television viewing habits and routine advertising strategies in Japan and USA, the paper offers the implications for Global Marketing Managers. Finally, the need for future research is addressed.


Critical Success Factors For Inner City Businesses, Robert C. Eisenstadt, Paul S. Nelson, Tammy R. Parker Feb 2022

Critical Success Factors For Inner City Businesses, Robert C. Eisenstadt, Paul S. Nelson, Tammy R. Parker

The Coastal Business Journal

We survey incumbent businesses in the Ouachita Enterprise Community primarily located in Monroe, Louisiana. We seek to discover what common factors are critical to the success of inner city businesses. Our results indicate that taxes are a strong negative factor while government regulation is a positive factor. The availability of information technology, good transportation links, and location are important positive factors. Internal factors such as good customer relations were important while production costs relatively unimportant. Internal factors were rated as more important than external factors suggesting training programs to be an effective economic development tool.


A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett Feb 2022

A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett

The Coastal Business Journal

This research investigates the auction properties that influence eBay's effectiveness (ability to attract bidders) and efficiency (ability to maximize price and profit) as the distribution link of the supply chain. The research extends the literature pioneered by Lucking-Reiley (2000) on eBay auctions. We found that the effectiveness of using eBay is influenced by the item description in the auction heading, the initial price, the timing of the auction and the operating condition of the item, in our case an inexpensive, functional HP 12-C financial calculator. The efficiency of eBay, on the other hand, is influenced by the ability to attract …


New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell Feb 2022

New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell

The Coastal Business Journal

Management scholars traditionally rely on the review of journals and empirical data for information used in research projects and in the classroom. However, there is also a vast amount of material that remains virtually untapped by many management researchers - the artifacts, pictures, and remains of industrial and commercial organizations. Industrial archeologists specialize in studying organizational life, particularly, the life of manufacturing facilities, by examining of empirical data, as well as pictures, records, internal and external correspondence, other printed materials, and artifacts. This article delineates how management scholars can also take advantage of the wealth of secondary material that exists …


A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr Feb 2022

A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr

The Coastal Business Journal

As we have graphically seen since September 11, 2001, areas which depend heavily upon tourism as a primary source of income face a host of challenges. South Carolina's Grand Strand area is a good example of just such an area. A number of focused tourism-related events intended to attract a certain segment of the population have evolved over the years. Two such events revolve around the attraction of motorcyclists. One occurs during early to mid-May (with a burgeoning repeat presence in the Fall), while the other occurs over Memorial Day weekend. Both events have proven to be successful in terms …


Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii Feb 2022

Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii

The Coastal Business Journal

Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …


An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton Feb 2022

An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton

The Coastal Business Journal

This article examines recent trends and developments in an increasingly popular HR practice--incentive pay programs. In addition to highlighting major developments in recent empirical studies, this article also synthesizes recent research pertaining to general guidelines or strategies for design, implementation, and the utilization of incentive pay programs. Counter arguments pointing out potential pitfalls and precautions will also be discussed. The article concludes by offering some recommendations for future research.


An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr. Feb 2022

An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr.

The Coastal Business Journal

This paper provides an analysis of the U.S. News and World Report 2002 ratings of America's best colleges in the area of undergraduate business specialties. The U.S. News ranking procedures are described and then a detailed comparison of actual programs and courses is accomplished for the top-ranked schools. This study looked at the specific area of undergraduate business specialties: supply chain management/logistics. Based on analysis of data collected, it is likely that there are misperceptions in the U.S. News survey in the category of undergraduate business specialties.


Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney Feb 2022

Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney

The Coastal Business Journal

For a number of years, an annual publication of the Wall College of Business at Coastal Carolina University (The Coastal Business Review and later, Journal) was produced in standard print form. Because of increasing budgetary concerns experienced by the University and the State of South Carolina, the cost of printing the journal in the traditional fashion became increasingly prohibitive. When publishing deadlines were missed, several avenues were explored regarding how the College could deal with the problem. While unique for an institution of this size, the creation of a totally on-line journal began to assert itself as a viable option. …


Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander Feb 2022

Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander

The Coastal Business Journal

Many companies have made significant improvements in safety records, but have eventually reached a plateau. This article examines employee safety performance in regards to their job satisfaction and its implications to managers for improving employees safety performance through job redesign.


Benchmarking: Understanding The Basics, William M. Lankford Feb 2022

Benchmarking: Understanding The Basics, William M. Lankford

The Coastal Business Journal

It is often stated that those who benchmark do not have to reinvent the wheel (Parker, 1996). By following others one can make improvements and not focus on stale ideas. Benchmarking at first glance may be mistaken for a copycat form of developing strategic plans and for making improvements within an organization. This is not true. Benchmarking is a process that allows organizations to improve upon existing ideas. In order to eliminate myths and misconceptions about benchmarking it is important to know exactly what benchmarking is, the different types of benchmarking, the criticisms of benchmarking, and the ethical practices concerning …


Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield Feb 2022

Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield

The Coastal Business Journal

The study sought to determine if the newly received AACSB accreditation impacted enrollment of the Lewis College of Business, Marshall University. A questionnaire was used to survey all new or transfer students and a 27.5% response was received.


Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath Feb 2022

Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath

The Coastal Business Journal

Small business owners are always striving to grow the business in pursuit of success. The question of how to make that happen is the paramount issue. Spotlighting key areas related to sustained, rapid growth and its consequences, both good and bad, is especially essential for small businesses who rarely have much of a financial cushion. Do all small business owners want to have extended, high growth periods? If so, what problems are associated with such accelerated growth?How can small business owners grow successfully, guarding against many common pitfalls?


The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins Feb 2022

The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins

The Coastal Business Journal

Official corruption, unfortunately, is endemic in the developing world. One factor in the spread of this illegal activity has been the propensity of developing-country governments to intervene heavily in their economies, often in the attempt to guide, direct, and control economic activity in order to promote the desired pace and style of economic development. Such regulatory efforts, though now on the wane in much of the developing world, continue to generate opportunities in many countries for bureaucrats in control of scarce resources to allocate them on a non-market basis, to further their own economic, political, and social prospects.


The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte Feb 2022

The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte

The Coastal Business Journal

This three-year study of the relationship between attractions demand and lodging demand indicate that increasing attendance at recreation and entertainment-related attractions is associated with heightened lodging demand. However, it is also clear that the relationship between attractions attendance and lodging demand may vary from destination to destination.


Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins Feb 2022

Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins

The Coastal Business Journal

Gambling activities of casinos, lotteries and other forms are becoming increasingly acceptable to society. Also, the media and the public are increasingly referring to economically essential market-risk management activities like trading in derivatives as gambling. This paper attempts to distinguish between these two types of activities and maintains that unlike gambling in casinos and lotteries, the market-risk management activities add value to the economy and are essential to the efficient working of production and distribution functions of the economy.


Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte Feb 2022

Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte

The Coastal Business Journal

The number of golf courses in the Myrtle Beach area is constantly changing. So too, are the number of new residents who decide to buy or build homes or condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be …


The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart Feb 2022

The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart

The Coastal Business Journal

Structural and locational characteristics are known to affect housing prices, and numerous studies have explored many of these characteristics. However very little empirical information was available on the effect of golf course location for improved property. Two recent studies find that building on a golf course adds 7 to 8 percent to the value of property. However, we find that for a private development on a barrier island, building a villa or single family home on a golf course does not have any significant impact on price. Specific locational factors may explain this unexpected result.


Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne Jul 2021

Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne

Southwestern Business Administration Journal

We explored an undergraduate business program’s navigation of an unplanned change, response to the Covid-19 pandemic-occasioned move to online learning, and the resilience of its curriculum by following cohorts of students through two consecutive courses from the end of 2019 through 2020 up to summer 2021. The exploration was aimed at the assessment of the impact of the pandemic-induced disruptions, i.e., how the school’s curriculum fared through the pandemic. Premised on the school’s accreditor, AACSB’s agility-cultivating curriculum guideline, the curriculum should adapt and stabilize post-pandemic. To identify the appropriate cohort for observation, we scrutinized the four progressive levels of agility …


Administering Online Exams From Hesitantly To Innovatively - A Personal Perspective Through An Action Research, Minh Q. Huynh Jul 2021

Administering Online Exams From Hesitantly To Innovatively - A Personal Perspective Through An Action Research, Minh Q. Huynh

Southwestern Business Administration Journal

In the midst of COVID-19, university campuses were shut down and faculty had to move their classes online. The abrupt change opened up many challenges. One of them was how to handle online exams. This paper recounted how one instructor had managed the exams online. The paper presents this experience from an action research perspective. At the core is the narrative that captures the exam design process, the tools used, and the proctoring setup. The results are based on the interpretation of the phenomenon through a lens of the unified theory of acceptance and use of technology (UTAUT). The insights …


Fostering Engagement And Learning In Students Through Assignment Modifications During Covid-19, Madhu Bala Sahoo Jun 2021

Fostering Engagement And Learning In Students Through Assignment Modifications During Covid-19, Madhu Bala Sahoo

Southwestern Business Administration Journal

Critical thinking and innovative problem solving are two crucial skills for management students to develop in this fast-changing business world. These skills are even more relevant in today’s turbulent times of the COVID-19 pandemic. Case analysis and simulation games are popular pedagogical tools to develop these skills in a classroom setting. Remote learning due to COVID-19 has made it challenging for instructors to use these tools effectively. While working within the same course timeframe and budgets, an instructor in a national southern university, opportunistically used the current context of COVID-19 to modify a written assignment for an introductory HR course …


Walmart Strategic Analysis, Christian Burbach Apr 2021

Walmart Strategic Analysis, Christian Burbach

Honors Program: Senior Projects (Public)

This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.


Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen Mar 2021

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Program: Senior Projects (Public)

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …


Factors That Influence Entrepreneurship And Digital Talent In The Rural Heartland: Missouri, Kansas, Oklahoma, And Arkansas, Chett Daniel Jan 2021

Factors That Influence Entrepreneurship And Digital Talent In The Rural Heartland: Missouri, Kansas, Oklahoma, And Arkansas, Chett Daniel

Murray State Theses and Dissertations

The current state of many rural communities demands new, more relevant economic development strategies. Traditional models of rural economic development often rely on farming, natural resource extraction, and industrial type jobs that rely on lower cost labor usually focused on manufacturing of product or food. Farm jobs declined decades ago. Offshoring, and more recently automation is rapidly reducing the number of jobs available in rural areas. Jobs and economic vitality are critical to sustaining or growing communities. While traditional methods of industry attraction are still viable strategies to spur economic activity, rural areas must develop concurrent economic strategies driven by …


Amazon.Com, Inc Strategic Audit, Ningzhi Luo Dec 2020

Amazon.Com, Inc Strategic Audit, Ningzhi Luo

Honors Program: Senior Projects (Public)

Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …