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Full-Text Articles in E-Commerce

When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim Jun 2013

When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim

Research Collection School Of Computing and Information Systems

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) the change of weekly spike purchase occurrence. Second, we build online inter-purchase time model and estimate it with the data collected from one of the premier online vendors in Korea. We verify new …


Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne Nickerson Apr 2013

Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne Nickerson

Annual Celebration of Student Scholarship and Creativity

The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.


Queuepay.Com: Building A System For Cardholders' Transaction Security, Jose Ramon Gonzalez Jan 2013

Queuepay.Com: Building A System For Cardholders' Transaction Security, Jose Ramon Gonzalez

Theses Digitization Project

The purpose of this project was to apply the skills learned in the MBA program to help develop a solution to a problem that costs billions of dollars every year in fraudulent related losses arising from the use of payment cards such as debit cards, credit cards, charge cards or prepaid cards. The project analyzes the industry of payment cards, the emergence of the problem, and builds a prototype that addresses the problem. Queuepay.com is designed to provide services to its cardholders that will significantly reduce the risk of fraud.


The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores, Jeff Min Teck Hong Jan 2013

The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores, Jeff Min Teck Hong

Dissertations and Theses Collection (Open Access)

Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sales by selling products that could not have been sold due to space constraints in physical stores. Frank Urbanowski, Director of MIT Press, attributed the 12% increase in sales of backlist titles directly to increased accessibility to these titles through the Internet. For consumers, the ability to buy products that they would …


Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman Jan 2013

Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

This study examines the value of the time that a user spends to participate in a social game. We focus on how a massive multiplayer online role-playing game (MMORPG) vendor can establish prices to encourage participation and retain its players. We estimate value through an application of the hedonic pricing model and analyze a data set for an MMORPG in Korea. The results permit us to estimate the value of game-playing time in monetary terms. Based on our empirical results, we propose an economic model and conduct numerical simulation to show how a game vendor can apply differential pricing in …


Use Of Rss Feeds To Push The Online Content To Users, Dan Ma Dec 2012

Use Of Rss Feeds To Push The Online Content To Users, Dan Ma

Research Collection School Of Computing and Information Systems

Many websites use Really Simple Syndication (RSS) feeds to actively push their online content to users rather than waiting for users to pull the content passively. In this paper, I construct a theoretical game model to study the profitability of an RSS-PUSH delivery mechanism. The model assumes a general profit structure for websites and heterogeneous users. To access valuable online content, users incur a variety of costs. They choose either to visit the website in the conventional way (the PULL model) or, if it is supported by the website, to use RSS (the PUSH model). Interestingly, I show that although …


Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston Dec 2012

Reputation As Public Policy For Internet Security: A Field Study, Qian Tang, Leigh L. Linden, John S. Quarterman, Andrew Whinston

Research Collection School Of Computing and Information Systems

Cybersecurity is a national priority in this big data era. Because of the lack of incentives and the existence of negative externality, companies often underinvest in addressing security risks and accidents, despite government and industry recommendations. In the present article, we propose a method that utilizes reputation through information disclosure to motivate companies to behave pro-socially, improving their Internet security. Using outbound spam as a proxy for Internet security, we conducted a quasiexperimental field study for eight countries through SpamRankings.net. This outgoingspam-based study shows that information disclosure on outgoing spam can help reduce outgoing spam, approximately by 16 percent. This …


A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston Sep 2012

A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Online auction markets play increasingly important roles for resource allocations in distributed systems. This paper builds upon a market-based framework presented by Guo et al. (Guo, Z., G. J. Koehler, A. B. Whinston. 2007. A market-based optimization algorithm for distributed systems. Management Sci. 53(8) 1345–1458), where a distributed system optimization problem is solved by self-interested agents iteratively trading bundled resources in a double auction market run by a dealer. We extend this approach to a dynamic, asynchronous Internet market environment and investigate how various market design factors including dealer inventory policies, market communication patterns, and agent learning strategies affect the …


Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins Sep 2012

Guest Editors’ Introduction: Poverty, Technology, Microfinance And Development, Robert J. Kauffman, Frederick J. Riggins

Research Collection School Of Computing and Information Systems

A consistent expectation on the part of public policy-makers, governments and non-governmental organizations (NGOs) has been that information and communications technologies (ICTs) will be a driver of economic growth and social development for the people away from poverty in the nations that harness them effectively. As this process proceeds around the world in the presence of dramatic technical progress, poverty nevertheless continues to be a difficult and grinding social problem to combat. In spite of the promised changes, the reality is that today there are greater population pressures, continuing inertial forces for economic stagnation, unstable social conditions and regional strife, …


Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau Aug 2012

Niche-Seeking In Influence Maximization With Adversary, Long Foong Liow, Shih-Fen Cheng, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in segments where these weaker firms have comparative advantages. In marketing, this is what people called “go niche or go home". The niche-building strategy may rely on “homophily", which implies that consumers in a particular market segment might possess certain set of attributes that cause them to appreciate certain products better (in other …


(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah Aug 2012

(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. …


Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang Aug 2012

Message From General Chair And Program Co-Chairs [Of Icec '12, 14th Annual International Conference On Electronic Commerce, Held In Singapore, 7-8 August 2012], Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Christopher Yang, Yinping Yang

Research Collection School Of Computing and Information Systems

Singapore, a major hub in the Asia Pacific region well known for its multi-racial and multicultural society, is proud to host the 14th International Conference on Electronic Commerce. Singapore Management University (SMU), the School of Information Systems (SIS) and the Living Analytics Research Center (LARC) are also delighted to be able to support the delivery of this event.


Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau Aug 2012

Bidder Behaviors In Repeated B2b Procurement Auctions, Jong Han Park, Jae Kyu Lee, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

B2B auctions play a key role in a firm's procurement process. Even though it is known that repetition is a key characteristic of procurement auctions, traditional auctioneers typically have not put in place a suitable mechanism that supports repetitive auctions effectively. In this paper, we empirically investigate what has taken place in repeated procurement auctions based on real world data from a major outsourcing company of MRO (Maintenance, Repair and Operations) items in Korea. From this empirical study, we discovered the followings. First, we discovered that the repeated bidders contribute majority of all bids, and that the number of new …


Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma Aug 2012

Investment Timing For Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

The recent launch of Google Wallet has brought the issue of technology solutions in the mobile payment (m-payment) area to the forefront. In deciding whether and when to adopt m-payment technology, senior managers in banks are naturally concerned about uncertainties regarding future market conditions, technology standards, and consumer and merchant responses, especially their willingness to adopt. This study applies economic theory and modeling for decision-making under uncertainty to bank investments in mobile payment technology. We assess the projected benefits and costs of investment as a continuous-time stochastic process to determine optimal investment timing. We find that the value of waiting …


The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma Aug 2012

The Pricing Model Of Cloud Computing Services, Jianhui Huang, Dan Ma

Research Collection School Of Computing and Information Systems

Cloud computing service providers offer computing resource as a utility and software as a service over network. Many believe that Cloud computing is making an industry-wise paradigm shift for IT use. Besides its technique issues, the business feature of Cloud computing attracts our interests. Specifically the practice of Amazon EC2 introduces an interesting pricing scheme. Amazon provides users with virtual computing instances as a combination of interruptible service (i.e., spot instance) and uninterruptible service (i.e., on-demand and reserved instance). Spot instance is charged at a per use price which is dynamically changing over time; users of spot instance face the …


Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son Aug 2012

Consumer Micro-Behavior And Tv Viewership Patterns: Data Analytics For The Two-Way Set-Top Box, Ray M. Chang, Robert J. Kauffman, Insoo Son

Research Collection School Of Computing and Information Systems

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We capture clickstreams of channel-changing behavior when consumer use a remote control handset to interact with the set-top box in their home. We explore a variety of data analytics results that characterize patterns of consumer channel-switching behavior, as a basis for suggesting …


Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston Jun 2012

Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …


Manipulation Of Online Reviews: An Analysis Of Ratings, Readability, And Sentiments, Nan Hu, Indranil Bose, Noi Sian Koh, Ling Liu Feb 2012

Manipulation Of Online Reviews: An Analysis Of Ratings, Readability, And Sentiments, Nan Hu, Indranil Bose, Noi Sian Koh, Ling Liu

Research Collection School Of Computing and Information Systems

As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the suspicion on the existence of such manipulation, the amount of such manipulation is unknown, and deciding which reviews to believe in is largely based on the reader's discretion and intuition. Therefore, the success of the manipulation of reviews by firms in generating sales of products is unknown. In this paper, we …


Online Privacy Policy Of The Thirty Dow Jones Corporations: Compliance With Ftc Fair Information Practice Principles And Readability Assessment, Yuanxiang Li Jan 2012

Online Privacy Policy Of The Thirty Dow Jones Corporations: Compliance With Ftc Fair Information Practice Principles And Readability Assessment, Yuanxiang Li

Theses Digitization Project

This project conducted a statistical study of online privacy to examine how well corporations comply with FIPs and assess how easy their privacy was to read.


Semantic Inference On Heterogeneous E-Marketplace Activities, Jingzhi Guo, Lida Xu, Zhiguo Gong, Chin-Pang Che, Sohail S. Chaudry Jan 2012

Semantic Inference On Heterogeneous E-Marketplace Activities, Jingzhi Guo, Lida Xu, Zhiguo Gong, Chin-Pang Che, Sohail S. Chaudry

Information Technology & Decision Sciences Faculty Publications

An electronic marketplace (e-marketplace) is a common business information space populated with many entities of different system types. Each of them has its own context of how to process activities. This leads to heterogeneous e-marketplace activities, which are difficult to make interoperable and inferred from one entity to another. This study solves this problem by proposing a concept of separation strategy and implementing it through providing a semantic inference engine with a novel inference algorithm. The solution, called the RuleXPM approach, enables one to semantically infer a next e-marketplace activity across multiple contexts/domains. Experiments show that the cross-context/cross-domain semantic inference …


Optimal Decision Making For Online Referral Marketing, Zhiling Guo Jan 2012

Optimal Decision Making For Online Referral Marketing, Zhiling Guo

Research Collection School Of Computing and Information Systems

Widely available web 2.0 technologies not only bring rich and interactive user experiences, but also easily help users advertise products or services on their own blogs and social network webpages. Online referral marketing, for example, is a business practice that rewards customers who successfully refer other customers to a website or upon completion of a sale usually via their own social contacts. The referral rewards come in different forms such as shopping vouchers, redeemable points, discounts, prizes, cash payments, etc. We develop an analytical model to evaluate the business potential of incorporating an online referral marketing program into the firm's …


The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh Dec 2011

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …


Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim Apr 2011

Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this paper, we investigate the effects of social correlation on users’ adoption of items. Given a user-user social graph and an item-user adoption graph, we seek to answer the following questions: 1) whether the items adopted by a user correlate to items adopted by her friends, and 2) how to …


Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu Feb 2011

Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu

Research Collection School Of Computing and Information Systems

Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …


Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy Feb 2011

Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy

Research Collection School Of Computing and Information Systems

Increasingly, consumers depend on social information channels, such as user-posted online reviews, to make purchase decisions. These reviews are assumed to be unbiased reflections of other consumers' experiences with the products or services. While extensively assumed, the literature has not tested the existence or non-existence of review manipulation. By using data from Amazon and Barnes & Noble, our study investigates if vendors, publishers, and writers consistently manipulate online consumer reviews. We document the existence of online review manipulation and show that the manipulation strategy of firms seems to be a monotonically decreasing function of the product's true quality or the …


Editorial: Special Issue On Ubiquitous Electronic Commerce Systems, Robert H. Deng, Jari Veijalainen, Shiguo Lian, Dimitris Kanellopoulos Jan 2011

Editorial: Special Issue On Ubiquitous Electronic Commerce Systems, Robert H. Deng, Jari Veijalainen, Shiguo Lian, Dimitris Kanellopoulos

Research Collection School Of Computing and Information Systems

Ubiquitous computing is a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. Emerging ubiquitous electronic commerce systems (UECS) are expected to be available anytime, anywhere, and using different official or personal computing devices. Systems and services such as digital libraries, on-line business transactions, mobile office and mobile TV are widely deployed. Users will be able to access these services anytime, anywhere, while using any computing device in a pervasive way.


Business Network-Based Value Creation In Electronic Commerce, Robert John Kauffman, Ting Li, Eric Van Heck Oct 2010

Business Network-Based Value Creation In Electronic Commerce, Robert John Kauffman, Ting Li, Eric Van Heck

Research Collection School Of Computing and Information Systems

Information technologies (IT) have affected economic activities within and beyond the boundaries of the firm, changing the face of e-commerce. This article explores the circumstances under which value is created in business networks made possible by IT. Business networks combine the capabilities of multiple firms to produce and deliver products and services that none of them could more economically produce on its own and for which there is demand in the market. We call this business network-based value creation. We apply economic theory to explain the conditions under which business networks will exist and are able to sustain their value-producing …


Do Online Reviews Reflect A Product’S True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures, Noi Sian Koh, Nan Hu, Eric K. Clemons Sep 2010

Do Online Reviews Reflect A Product’S True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures, Noi Sian Koh, Nan Hu, Eric K. Clemons

Research Collection School Of Computing and Information Systems

This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries – China and the United States. We argue that consumers’ rating behaviors are affected by cultural influences and that they are influenced in predictable ways. Based on data collected from IMDB.com and Douban.com, we found significant differences across raters from these two different cultures. Additionally, we examined how cultural elements influence rating behavior for …


Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi Jul 2010

Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Publications

The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.


A Hybrid Method To Detect Deflation Fraud In Cost-Per-Action Online Advertising, Xuhua Ding Jun 2010

A Hybrid Method To Detect Deflation Fraud In Cost-Per-Action Online Advertising, Xuhua Ding

Research Collection School Of Computing and Information Systems

Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather than the volume of advertisement clicks. The main obstacle for a wide deployment of this model is the deflation fraud. Namely, a dishonest advertiser under-reports the transaction count in order to discharge less. In this paper, we present a mechanism to detect such a fraud using a hybrid of cryptography and probability tools. With the assistance from a small number of users, the publisher can detect deflation fraud with a success probability growing exponentially with the fraud …