Business Law, Public Responsibility, and Ethics Commons^™

The Effects Of Brand Activism On Brand Performance, Lin Zhao

Graduate Theses, Dissertations, and Problem Reports (ETD)

Brand activism—the explicit demonstration of a brand’s sociopolitical beliefs—has become increasingly prevalent and consequential. Concurrently, consumers now hold higher expectations for firms to engage in sociopolitical conversations, driven by the rise of belief-drive purchase in consumers’ decision-making and the growing ideological polarization worldwide. The interaction of brand activism and consumer behavior presents unique potential for brands to gain competitive advantages while contributing to social welfare. This dissertation comprises three essays that examine the effects of brand activism through multiple understudied yet compelling perspectives.

Essay One investigates how brand activism influences consumer-brand relationships through both transactional and relational lenses. This research …

An Analysis Of Coal Ash Pollution In The State Of Georgia, Mick W. Etchison

Theses and Dissertations

This social science paper will explore the factors contributing to the prevalence of coal ash in specific regions of Georgia and its impact on local ecosystems and human health. It provides an analysis of the current environmental and political issues surrounding the containment and spread of coal ash throughout the State. Coal ash is primarily found in the central, southwestern, and northeastern regions where coal-fired power plants and coal ash storage sites are located. The paper will then discuss the political, economic, and legal reasons behind the lack of effective regulation and mitigation of coal ash spread. Coal ash illustrates …

Harvest Gold Distillery, Alexis Mackey, Alexander Grecco, Cole Smith, Maggie Patterson, Blake Benko

Williams Honors College, Honors Research Projects

The goal of our research project is to establish and grow Harvest Gold Distillery: a corn-based liquor distillery in Ohio that aims to produce and sell high-quality spirits while offering unique services that enhance outreach in the community. The motivation behind this business venture is rooted in one of our team member’s family traditions; Alex’s family makes homemade liquors, which has fostered an in-depth understanding of the distillation process. Alex’s firsthand experience with the craft provides a solid foundation, yet we recognize that starting a distillery involves significant challenges and requires thorough research in several functions of business. This project …

Immersive And Generative Technology: New Tools For Marketing, New Tools For Consumer Response, David W. Stewart, Gabrielle Pizzi, Shashi Matta, Federica Caboni

Marketing & Business Law Faculty Works

Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them. Our review finds that while immersive technologies enhance engagement through personalization and multisensory feedback, they also raise concerns about accessibility, authenticity, and digital fatigue. Similarly, Gen‐AI, which is transforming many facets of marketing, including customer service, product development, marketing communications, and consumer research, raises new questions related to attribution, co‐creation, authenticity, and …

Effects Of Household Characteristics On Low-Income Family Businesses: Evidence From India, Madhubalan Viswanathan, Saravana Jaikumar, Shantanu Dutta, Arun Sreekumar

Marketing & Business Law Faculty Works

Purpose: What are the effects of household characteristics on returns for entrepreneurs in low-income settings? Referred to as subsistence consumer–merchants or consumer–entrepreneurs in the marketing literature and necessity entrepreneurs in the entrepreneurship literature, such entrepreneurs run family businesses to survive and make ends meet. This paper aims to investigate how various household-level factors (education), individual-level factors (education and gender) and the type of enterprise (retail vs manufacturing) impact returns from low-income family businesses compared to high-income family businesses. Design/methodology/approach: Using panel data from the India Human Development Surveys (IHDS), the study uses a fixed-effects regression approach to analyze household-level and …

Transit-Oriented Development On Aquidneck Island: Considering The Costs And Benefits Of Restoring Passenger Rail Between Fall River, Massachusetts, And Newport, Rhode Island, Maeve M. Newton

Pell Scholars and Senior Theses

This thesis considers the costs and benefits of restoring historic infrastructure as transit-oriented development on Aquidneck Island, and its potential to bridge social and economic gaps between the urban communities of Newport, Rhode Island, and Fall River, Massachusetts. There is a direct need for more robust public transportation on Aquidneck Island along with environmentally friendly planning initiatives, and reinstating the Newport Secondary Rail Line for passenger rail service to the new Fall River MBTA station is one important way for historic preservation to be utilized for the improvement of sustainability and socioeconomic equity in the region. Original research will be …

America’S Hidden Heroine: The Revolutionary Experience Of Deborah Sampson, Rebecca A. Dawson

Pell Scholars and Senior Theses

This thesis explores the life of Deborah Sampson, a female soldier in the Fourth Massachusetts Regiment during the American Revolution. The author discusses how and why Sampson joined the military, the challenges she had to overcome, and her experience as the first American woman to lead a public lecture tour. Sampson continues to serve as an embodiment of resilience, courage, and the Spirit of ‘76.

“Tw-Ironic": The Ironic Consumption Of Media Examined Through Twilight, Sydney J. Rooney

Pell Scholars and Senior Theses

“It’s so bad it’s good” is a phrase often uttered in order to justify watching, reading, or listening to a piece of media with a poor reputation. In the 20 years since the first novel’s debut, the Twilight saga has become renowned for its massive level of popularity and influence. However, it has also faced a great deal of backlash and criticism for a variety of reasons, which affected the nature of the fan base. Through analysis of short-form content, the ironic consumption of Twilight media is observed in contemporary times.

A New Frontier In Political Communications: Analyzing The Electoral Influence Of The 1960 Televised Presidential Debates, Leah Spengler

Pell Scholars and Senior Theses

Although Kennedy’s success in the 1960 election is often attributed to his performance in the first televised presidential debates, I contend that the party affiliation of voters and proposed policies by Kennedy, specifically those targeting civil rights, held more weight in securing his victory. The Kennedy image had been carefully curated for over a decade prior to the election, and Kennedy’s performance in the first televised debates reinforced the calm and collected impression he wanted to make to the American people. While his debate performance held significance as it was the first to be televised and led to a discrepancy …

The Militarization Of Space: The Cold War And The Space Race, Malin Wahl

Pell Scholars and Senior Theses

The weaponization of space during the Cold War would have posed a significant threat to global security if left unchecked. The Cold War showcased the ideological rivalry between the United States of America and the Union of Soviet Socialist Republics and their development of a nuclear arsenal. Space was an unexplored domain that actors thought could be weaponized and even become a strategic advantage if a war between these superpowers broke out. The decision to not militarize space, not place orbital weapons in space, and not utilize weapons of mass destruction came from a standoff in which both parties could …

Mda Services: Let Your Mda Membership Put Money Back In Your Pocket, Reva Darling

The Journal of the Michigan Dental Association

MDA membership offers significant financial savings through partnerships with endorsed vendors, providing products and services to enhance dental practice success. Members can save over $30,000 annually by utilizing resources like PPO Negotiation Solutions, Best Card for credit processing, ProSites for digital marketing, Eagle Associates for compliance, and iCoreConnect for cloud-based software. Additional discounts are available on dental supplies, accounting, and in-house dental plan administration, among other services. These benefits demonstrate the value of MDA membership in streamlining operations and improving profitability.

Sticky Valuations, Systemic Risks: Quantifying The Denominator Effect Of Private Equity Holdings In U.S. Public Pensions, Rutvij Thakkar

CMC Senior Theses

U.S. public pension systems have increasingly adopted the "Yale Model," shifting assets under management into private equity to capture excess returns. However, the valuation asymmetry between marked-to-market public equities and smoothed private net asset values creates a mechanical denominator effect during market downturns. This thesis quantifies this passive allocation drift using a fixed-effects panel regression of 2,706 observations from 182 U.S. public pension plans between 2005 and 2024. I find that a 10 percentage point decline in public equity returns mechanically increases private equity allocation by 50.5 basis points, an effect that amplifies to 55 basis points during systemic crises. …

Comparing Esg Reporting And Market Dynamics In The Technology And Consumer Industries: Analyzing Investor Reactions And Understanding The Future Of Corporate Reporting, Sophia Nguyen

CMC Senior Theses

The increasing emphasis on Environmental, Social, and Governance (ESG) reporting has sparked debate about its influence on market reactions and corporate transparency. This thesis investigates the impact of ESG disclosures on investor behavior and market dynamics within the technology industry specifically, focusing on the correlation between ESG performance and stock price volatility, as well as other financial ratios. This relationship will be compared to those of various companies within the consumer business industry, to determine whether investors have the same reactions towards consumer business companies compared to consumer-facing technology companies and other technology companies. Additionally, the study explores whether investors …

A Multiple Perspective Analysis On Urban Poverty In Developing Nations: A Case Study On Nigeria, Colonial Implications, And Modern-Day Outcomes, Julian Rivera-Williams

CMC Senior Theses

This paper will dissect urbanization and poverty in Nigeria as a case study of the challenges of underdevelopment and the lingering effects of colonialism in Africa. To draw a complete understanding of challenges faced by developing nations facing systemic underdevelopment, high poverty, and low productivity– nations like Nigeria, my research will uncover colonial impacts and post-colonial policies that initiated urban poverty and underdevelopment outcomes we see today. The purpose of my thesis is to encompass existing fragmented academia on the causes and consequences of underdevelopment and connect historical implications to current impacts of global development today including the influence of …

2024 Aadej-Adea Gies Foundation Editorial Award - Third Place: Gen Ai, Marisa Watanabe Dds, Ms, Ficd

AADEJ - The Communicator

This article is featured as a recipient of a 2024 AADEJ-ADEAGies Foundation Editorial Award. It explores the growing presence of Generative Artificial Intelligence (AI) in everyday life and its specific implications for dentistry. While AI shows great promise in improving diagnostic accuracy in dentistry, the author cautions that it is not without limitations and potential mistakes, such as overfitting, lack of contextual information, limited data diversity, false positives/negatives, inadequate training data, and sensitivity to image quality. The piece stresses that AI should augment, not replace, dental professionals, serving as a supportive aid rather than a definitive diagnostic tool. Key benefits …

2024 Aadej-Adea Gies Foundation Editorial Award- Second Place: The Human Role In Artificial Intelligence, Christopher J. Smiley

AADEJ - The Communicator

This article is featured as a recipient of a 2024 AADEJ-ADEA Gies Foundation Editorial Award. It addresses concerns about Artificial Intelligence (AI) in dentistry, particularly the warning from technology researchers regarding "profound risks to society and humanity" due to advanced AI systems. The author argues that the conversation should focus on AI's potential and, more critically, the essential role humans play in its successful adoption, rather than fears of machines taking over. A main risk identified is blind reliance on AI recommendations, which can lead to a loss of critical thinking, misdiagnosis, or inappropriate treatment decisions. Therefore, focused human oversight …

Aadej And Icd Usa Section — Together For Over 50 Years!, Elaine C. Wagner Dds

AADEJ - The Communicator

With a new-found collaboration of our annual meetings in 2025, we celebrate more than 50-year partnership between the International College of Dentists (ICD) USA Section and the American Association of Dental Editors & Journalists (AADEJ). It highlights that both organizations are composed of individuals passionate about their respective missions: ICD Fellows focus on serving the underserved and improving global oral health, while AADEJ is dedicated to enhancing communication and elevating standards in dental journalism. The collaboration has stood the test of time, and for the first time, their Annual Meetings in 2025 will be held together at the Manchester Grand …

Prospector Orientation And Csr: The Moderating Role Of National Philanthropic Environments, Alexey V. Semenov, Arilova Randrianasolo

Funded Scholarship

Existing research often frames firms with a prospector orientation as integrating corporate social responsibility (CSR) to enhance reputation and competitiveness. However, this perspective typically relies on the resource-based view (RBV) and overlooks the institutional context that influences CSR. Addressing this gap, we examine how national philanthropic environment (NPE), a component of the normative institutional environment, moderates the relationship between prospector orientation and CSR. Drawing on institutional theory and RBV, we analyze cross-country, firm-level data from 262 companies across 10 countries. Using hierarchical linear modeling, we find that in countries with high NPE, prospector orientation is positively associated with CSR, whereas …

The Historical Evolution Of Corporate Social Responsibility: A Foreword To The Eli Guidance, Reuven S. Avi-Yonah

Other Publications

This issue includes the “ELI Report on Company Capital and Financial Accounting for Corporate Sustainability” and accompanying studies, including Anne Le Manh, https://doi.org/10.1515/ael-2021-0041, “Accounting Policies and Dividend Limitation: A European Comparison”, and country reports from Germany, Italy, France, Croatia, Japan, and the UK. The focus of the Report is on environmental, social and governance (ESG) considerations, which “concern broad matters pointing to the sustainable and responsible long-term relationship of companies with stakeholders, society and nature … In this context, an important and timely debate is ongoing as to how companies could and should be sustainable and responsible for the benefit …

Are Csr Incidents Truly Bad News?, Chen Chen, John A. Doukas, Rongyao Gloria Zhang

Finance Faculty Publications

We revisit whether disclosures of negative Corporate Social Responsibility (CSR) incidents adversely affect firms' stock prices. While univariate tests reveal significant negative abnormal returns around incident announcements, the effect disappears once firm characteristics, industry, and time‐fixed effects are controlled for. We find no robust evidence that CSR incidents or firms' Environmental, Social, and Governance (ESG) commitments influence stock price reactions on the event day or across broader windows. These results suggest that previously documented negative market responses may be attributable to endogeneity. Our baseline results are consistent with informed trading behavior: short‐sellers do not increase activity in incident‐related stocks relative …

Education For Sustainable Development: An Assessment Of Australian And Canadian Business Schools, Eduardo Ordonez-Ponce, Mehran Nejati, Rahatulaain Ahmad

Research outputs 2022 to 2026

Purpose: This study aims to investigate whether and how business schools in Australia and Canada advocate for education for sustainable development. Design/methodology/approach: This exploratory study used a sequential mixed methods design, using a combination of qualitative content analysis and thematic analysis. During phase 1, sustainability reports developed by Australian and Canadian business schools (SIP reports), which are signatories to the Principles for Responsible Management Education (PRME), were reviewed using qualitative content analysis methods. Following that, a thematic analysis of semi-structured interviews with nine representatives from selected business schools from Australia and Canada were conducted to triangulate and interpret the findings …

Examining Love As A Central Ethic Of Leadership: A Kierkegaardian And Feminist Reading, Edward Wray-Bliss, Irene E. De Pater

Research outputs 2022 to 2026

This paper examines love as a concept for advancing our understanding of the ethics of leadership. We draw upon writings that consider love to be at the heart of modern subjects’ search for meaning and affective attachment to organisation – necessitating, we argue, an exploration of leadership too in these terms. Existing works on leaders’ supposed love for those they lead are considered. These serve as a springboard from which to undertake a philosophical examination of two dominant formulations of an ethics of love in Western culture: neighbour and agapeic love. Neither of these conceptualisations, we argue, suffice as an …

Us-China Competition, World Order And Economic Decoupling: Insights From Cultural Realism, Naoise Mcdonagh

Research outputs 2022 to 2026

This study examines how US-China geopolitical rivalry is reshaping global economic order. It identifies gaps in existing research on hegemonic state behaviour and presents an alternative theory based on cultural realism. This latter builds on realism by arguing that political culture influences the intensity of geopolitical tensions. Drawing on domestic political discourse, this study demonstrates that US and China geopolitical tensions are driven by conflicting national political cultures that generate competing visions of global order, reducing the capacity of international institutions to sustain cooperation. This divergence manifest in geoeconomic competition and weaking multilateralism. Theoretical expectations suggest an emerging geoeconomic world …

The Impact Of Due Diligence Legislation On International Trade And Business: Analysis Of Potential Trade-Offs, Peter Draper, Andreas Freytag, Naoise Mcdonagh, Matthias Menter

Research outputs 2022 to 2026

As countries increasingly adopt due diligence legislation to promote human rights, labor standards, and environmental sustainability in global value chains, a complex dilemma arises. While these laws commendably aim to address moral and political issues in international trade, they may also impose significant costs on companies, potentially disincentivizing investment and trade. This study examines the impact of due diligence laws on international trade and business, analyzing some 60 cases. We explore their unintended consequences, including the potential withdrawal of investors from partner countries, reduced trade, including strategic commodities, and increased costs of compliance leading to competitiveness concerns. Our research categorizes …

Creditors, Shareholders, And Losers In Between: A Failed Regulatory Experiment, Albert H. Choi, Jeffery Zhang

Articles

In the aftermath of the 2007–08 Global Financial Crisis, regulators encouraged many of the world’s largest banks to hold a new type of regulatory instrument with the goal of improving their safety and soundness. The regulatory instrument was known as a “CoCo,” short for contingent convertible bond. CoCos are neither debt nor equity. They are something in between, designed to give the bank a shot in the arm during times of stress. Many of the largest international banks have issued CoCos worth hundreds of billions of dollars. After more than ten years—a decade that includes the collapse of Credit Suisse …