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Full-Text Articles in Business Intelligence
Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler
Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler
SMU Data Science Review
This study presents a novel approach to price optimization in order to maximize revenue for the distribution market of non-perishable products. Data analysis techniques such as association mining, statistical modeling, machine learning, and an automated machine learning platform are used to forecast the demand for products considering the impact of pricing. The techniques used allow for accurate modeling of the customer’s buying patterns including cross effects such as cannibalization and the halo effect. This study uses data from 2013 to 2019 for Super Premium Whiskey from a large distributor of alcoholic beverages. The expected demand and the ideal pricing strategy …
Identifying At-Risk Clients For Xyz Packaging, Co., Eduardo Carlos Cantu Medellin, Mihir Parikh, Christopher Graves, Brendon Jones
Identifying At-Risk Clients For Xyz Packaging, Co., Eduardo Carlos Cantu Medellin, Mihir Parikh, Christopher Graves, Brendon Jones
SMU Data Science Review
We present a multi-algorithmic modeling approach for the identification of at-risk customers for XYZ Packaging Inc. We define at-risk customers as those having declining seasonally adjusted gross income forecasts which are a strong indicator of impending customer churn. Customer retention is an area of interest regardless of industry but is especially vital in commodity-based low margin industries. We employ traditional Autoregressive Integrated Moving Average (ARIMA) and Anomaly Detection algorithms for discriminating changes in customer revenue patterns. Ultimately, we identify a meaningful proportion of clients whose forward-looking quarterly demand can be predicted within an actionable degree of accuracy.