Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (2)
- Higher Education (2)
- Strategic Management Policy (2)
- Technology and Innovation (2)
- Adult and Continuing Education (1)
-
- Artificial Intelligence and Robotics (1)
- Business Administration, Management, and Operations (1)
- Business Analytics (1)
- Computer Engineering (1)
- Computer Sciences (1)
- E-Commerce (1)
- Educational Administration and Supervision (1)
- Educational Leadership (1)
- Engineering (1)
- Entrepreneurial and Small Business Operations (1)
- Higher Education Administration (1)
- Management Information Systems (1)
- Marketing (1)
- Physical Sciences and Mathematics (1)
- University Extension (1)
- Keyword
-
- External Engagement (2)
- 5.2 ECONOMICS AND BUSINESS (1)
- 5.8 MEDIA AND COMMUNICATIONS (1)
- Augmented reality (1)
- Automation (1)
-
- Change Management (1)
- Collaboration (1)
- Computer Sciences (1)
- Customer Relationship Management (CRM) (1)
- Digital consumption (1)
- Digital marketing (1)
- Digital mediation (1)
- Enterprises (1)
- Entrepreneurship (1)
- Higher Education. (1)
- Higher education (1)
- Irish Higher Education (1)
- Management employers (1)
- Organisational structure (1)
- Robotics and automatic control (1)
- Social media (1)
- Technology (1)
- Ubiquitous computing (1)
- Virtual reality (1)
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Business Intelligence
Where Will Technology Lead Us?, Jerry Kennelly
Where Will Technology Lead Us?, Jerry Kennelly
Irish Business Journal
Artificial intelligence is a misnomer in my opinion. You get out what you put in. AI seeks to simulate intelligent human behaviour in software and computers. If you consider AI software like a big database and learns along the way. It is programmed by clever humans who create algorithms which use all of the data available and process it to give a calculated result. For example, my IPhone will tell me that it’s going to take me ten minutes to drive home when I walk onto the street from my office in Killorglin. It doesn’t know I’m going home, but …
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
Dept. of Marketing & International Business Conference Material
In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Irish Business Journal
Engagement with external organisations and enterprises is increasingly part of the higher education mission and the contribution of universities to local and regional economic and social development remains an important, but difficult to evidence, metric for Higher Education Institutions (HEI). This paper explores the implementation of a Customer Relationship Management (CRM) system to support external engagement and to build business intelligence in one higher education institution in Ireland. Building on the findings of the Roadmap for Employment-Academic Partnership (REAP) project, through a structured process towards a professional case management approach to interactions this project focuses on the introduction of a …
Partnerships For Progress, Higher Education Institutions And External Engagement Conference Proceedings 2010, Roadmap For Employment - Academic Partnerships, Margaret Linehan, Irene Sheridan
Partnerships For Progress, Higher Education Institutions And External Engagement Conference Proceedings 2010, Roadmap For Employment - Academic Partnerships, Margaret Linehan, Irene Sheridan
Conference Papers
This publication is derived from the presentations and discussions at the Partnerships for Progress Conference on Higher Education Institutions (HEIs) and External Engagement organised by the Roadmap for Employment-Academic Partnership (REAP) project in Farmleigh House, 23 September 2010. The Conference aimed to explore the potential scope for external engagement activity and the motivation for partnership as well as how that activity can be supported and managed and how success can be measured and rewarded. The REAP project is funded through the Higher Education Authority (HEA) Strategic Innovation Fund Cycle 2. The Project is led by Cork Institute of Technology (CIT) …