Business Intelligence Commons^™

Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt Unveiled: Unleashing Ai Magic In Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.

Trucking And Road Transportation Trends In The Logistics Industry, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Warehouse Reconfiguration With Ats Lab, Ed Cantor, Dana Pazhouhesh, Mathew Oshinski, Samantha Sanchez

Senior Design Project For Engineers

The ATS Lab Warehouse Reconfiguration project is a collaborative effort between Kennesaw State University’s Department of Industrial and Systems Engineering and ATS Lab, located in Marietta, GA. The goal of this project is to redesign the current warehouse layout to enhance operational efficiency, reduce travel time, and implement sustainable inventory management practices, including 5S and Kanban. Aaron Roob, ATS Operations Manager, and Franklin Hungerford, Continuous Improvement Manager, led this initiative. Our team, “Sick Sigma’s,” is composed of Ed Cantor, our Project Manager, who is working as an intern at ATS during this process; Dana Pazhouhesh (Process Engineer); Matthew Oshinski (Quality …

The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi

The African Journal of Information Systems

This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of …

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …

Access To Technology And Data In Smart Cities For South African Digital Citizens, Brenda Scholtz, Anthea Van Der Hoogen

African Conference on Information Systems and Technology

Lack of access to technologies and quality data are key challenges for reducing the digital divide and developing digital citizens to support Smart City initiatives. This paper reviews efforts towards Smart Cities and access to smart technology and Open Data in developed economies globally and in South Africa. Reviews of literature and websites were conducted and the Qualitative Content Analysis method was used to analyse the data. The contributions are the commonalities and differences between Smart City initiatives in developed economies and in South Africa. The findings revealed that in developed countries the focus was mainly on e-services, citizen engagement, …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

Journal of Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.

The Social Market Economy As A Formula For Peace, Prosperity, And Sustainability, Almuth D. Merkel

Doctor of International Conflict Management Dissertations

The social market economy was developed in Germany during the interwar period amidst political and economic turmoil. With clear demarcation lines differentiating it from socialism and laissez-faire capitalism, the social market economy became a formula for peace and prosperity for post WWII Germany. Since then, the success of the social market economy has inspired many other countries to adopt its principles. Drawing on evidence from economic history and the history of economic thought, this thesis first reviews the evolution of the fundamental principles that form the foundation of social-market economic thought. Blending the micro-economic utility maximization framework with traditional growth …

Predicting Factors Contributing To Road Traffic Accident And Implying Driver’S Driving Behavior In Addis Ababa City,, Shimelis Shiferaw Deneke Mr., Shimelis Shiferaw Deneke Mr, Abdurahman Ali Endalkachew Mr, Shimelis Shiferaw Deneke, Abdurehman Ali

African Conference on Information Systems and Technology

This study tries to uncover which factor could be associated with Addis Ababa City rode traffic accident and implicate drivers driving behaviors based on the data collected from post-accident. Which is the capital city of Ethiopia. The main objective of this research is Appling data mining technique to explore on factors that could associated with drivers related factors with road traffic accident to provide an insight way to reduce road traffic accident. The data was collected from road traffic accident from the real-world data collected at accident time in Addis Ababa City/Ethiopia. Totally 4285 datasets with 20 attributes were used. …

A Credit Analysis Of The Unbanked And Underbanked: An Argument For Alternative Data, Edwin Baidoo

Doctor of Data Science and Analytics Dissertations

The purpose of this study is to ascertain the statistical and economic significance of non-traditional credit data for individuals who do not have sufficient economic data, collectively known as the unbanked and underbanked. The consequences of not having sufficient economic information often determines whether unbanked and underbanked individuals will receive higher price of credit or be denied entirely. In terms of regulation, there is a strong interest in credit models that will inform policies on how to gradually move sections of the unbanked and underbanked population into the general financial network.

In Chapter 2 of the dissertation, I establish the …

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp

Atlantic Marketing Association Proceedings

No abstract provided.

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …

News - Georgia Tech, Elizabeth Winter, Kim Mull, Jason D. Wright

Georgia Library Quarterly

No abstract provided.

The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos

Atlantic Marketing Journal

Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …

Support For The Inclusion Of Personal Value Preferences In Decision Support Systems, Donald L. Ariail, Janine Elyse Aronson, Richard Aukerman, Amine Khayati

Faculty Articles

We consider the important issue of including personal value preferences in decision support systems (DSS). Various personal differences have been shown to affect the acceptance, use, and effectiveness of DSS. Decision-making models offer a theoretical basis for the inclusion of various personal differences (including personal value preferences) in decision-making. Research in the field of psychology has long recognized the importance of values in both motivation and choice behavior. Other research has also found personal values to be relevant in decision-making. We posit that since personal values are important in the decision-making process, they should also be important in the support …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry …

The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor

Atlantic Marketing Association Proceedings

Sharing information and networking with business contacts are the crux of social media in sales. The use of social media platforms (e.g., LinkedIn, Facebook and Twitter) for all phases of the sales cycle is a relatively new technique, about 20 years since the arrival of the internet and associated technologies. Research to measure the impact of social media on the sales cycle time is not adequately addressed in the current literature. Our research highlights the impacts of social media on this important business function and examines individual performance aspects associated with the use of social media.

Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a …

A Typology Of Co-Branding Strategies, Suzanne B. Walchli

Atlantic Marketing Association Proceedings

This presents a typology of co-branding (brand alliance) strategies. It reveals the complexity that is represented by the topic of co-branding, which has been researched to a relatively limited degree although the practice began to be commonplace in the early 1990s (Gibson, 1993; Helmut, Huber and Leeflang, 2008). Since then, academic research has been published on the subject, but has been somewhat limited in scope (Rao and Ruekert, 1994; Park, Jun and Shocker, 1996; Simonin and Ruth, 1998; Washburn, Till and Priluck, 2004; Voss and Gammoh, 2004; Walchli, 2007). This may in part be because most studies have interpreted co-branding …