Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (3)
- Business Administration, Management, and Operations (3)
- E-Commerce (3)
- Management Information Systems (3)
- Marketing (3)
-
- Social and Behavioral Sciences (3)
- Business Analytics (2)
- Communication (2)
- Operations and Supply Chain Management (2)
- Arts Management (1)
- Business and Corporate Communications (1)
- Fashion Business (1)
- Finance and Financial Management (1)
- Library and Information Science (1)
- Management Sciences and Quantitative Methods (1)
- Mass Communication (1)
- Other Business (1)
- Psychology (1)
- Technology and Innovation (1)
- Keyword
-
- And service delivery (1)
- Big data (1)
- Brand equity (1)
- Brand management (1)
- Brand transgression (1)
-
- Business intelligence (1)
- COVID-19 (1)
- Citizen relationship management (1)
- Consumer behavior (1)
- Consumer-brand relationship (1)
- Contingency planning (1)
- Coronavirus (1)
- Disaster recovery (1)
- EWOM (1)
- Endorsement (1)
- Georgia Tech (1)
- Government (1)
- Infrastructure (1)
- Involvement (1)
- Keywords: Business continuity planning (1)
- Library (1)
- Linear programming (1)
- Movie Ratings (1)
- Online Product Ratings (1)
- Optimization model (1)
- Pandemic (1)
- Predictive analytics (1)
- Rating Valence (1)
- Rating Volume (1)
- Reliability (1)
Articles 1 - 6 of 6
Full-Text Articles in Business Intelligence
The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi
The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi
The African Journal of Information Systems
This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of …
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi
Atlantic Marketing Journal
The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …
Contingency Planning Amidst A Pandemic, Natalie C. Belford
Contingency Planning Amidst A Pandemic, Natalie C. Belford
Journal of Cybersecurity Education, Research and Practice
Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala
Atlantic Marketing Journal
In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …
News - Georgia Tech, Elizabeth Winter, Kim Mull, Jason D. Wright
News - Georgia Tech, Elizabeth Winter, Kim Mull, Jason D. Wright
Georgia Library Quarterly
No abstract provided.
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
Atlantic Marketing Journal
Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …