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Full-Text Articles in Business Intelligence
Twitter Analysis Based On Damage Detection And Geoparsing For Event Mapping Management, Yasmeen Ali, Khaled Bahnasy, Adel El-Mahdy
Twitter Analysis Based On Damage Detection And Geoparsing For Event Mapping Management, Yasmeen Ali, Khaled Bahnasy, Adel El-Mahdy
Future Computing and Informatics Journal
Background: Early event detection, monitor, and response can significantly decrease the impact of disasters. Lately, the usage of social media for detecting events has displayed hopeful results. Objectives: for event detection and mapping; the tweets will locate and monitor them on a map. This new approach uses grouped geoparsing then scoring for each tweet based on three spatial indicators. Method/Approach: Our approach uses a geoparsing technique to match a location in tweets to geographic locations of multiple-events tweets in Egypt country, administrative subdivision. Thus, additional geographic information acquired from the tweet itself to detect the actual locations that …
The Effect Of Applying Artificial Intelligence In Forming Marketing Strategies On Jordanian Industrial Companies, Khaled Alcheikh
The Effect Of Applying Artificial Intelligence In Forming Marketing Strategies On Jordanian Industrial Companies, Khaled Alcheikh
Al Jinan الجنان
This study aimed at identifying the Effect of Applying Artificial Intelligence in Forming Marketing Strategies of the Jordanian Industrial Companies listed at Amman stock exchange. The study population was all the Industrial Companies listed at Amman stock exchange, and the sample consisted of 65 marketing manager at these companies. Findings of the study showed that there was positive Effects of Applying Artificial Intelligence in Forming Marketing Strategies in terms of cost leadership, differentiation, focus marketing, alliance, diversification, and direct marketing. Based on the mentioned results, the researchers recommended industrial companies to adopt and sustain high tech programs that use Artificial …