Business Intelligence Commons^™

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

It Governance-An Integrated Framework And Roadmap: How To Plan, Deploy And Sustain For Improved Effectiveness, Gad J. Selig

Journal of International Technology and Information Management

The issues, opportunities and challenges of effectively managing and governing an organization’s Information Technology (IT) demands, investments and resources has become a major concern of the Board and executive management in enterprises on a global basis. A rapidly growing number of organizations have become increasingly dependent on a broad array of technologies to manage and grow their businesses. IT is an integral part of most organizations today and will certainly become more critical in the future. This paper proposes a comprehensive and integrated IT governance framework and roadmap which identifies the appropriate current and emerging best practices methodologies for each …

Usability Test Of Personality Type Within A Roommate Matching Website: A Case Study, Mrinalini Shekhawat, Shilpa Deshmukh, Gabriel Monroy, Anupriya Tiwari, Xiaoyun He, Heechang Shin, Yuan Hong, Haibing Lu

Journal of International Technology and Information Management

We designed and built a roommate matching website, exclusively for students, which allow students to have a central point in which they can meet credible roommate candidates, search for verified housing, and easily reach out to these individuals to further their relationship, and eventually share living space. Our website aims to allow a user to search for compatible roommates not just by living habits, but by tying in the personality of candidates in reference to their own personality type. This type of personality matching in conjunction with a standard behavioral survey is the basis of the algorithm used for roommate …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

A Mixed-Methods (Quantitative-Qualitative) Study To Identify The Perceived Level Of, Zeky Zardo

Dissertations

Different approaches to developing leaders have been established through various forms of self-assessment, action learning, and education and training activities (Smither et al., 2005). The existing body of research on the impact and success of college and university leadership development programs focuses heavily on undergraduate leadership programs and not graduate-level programs such as the Master of Business Administration (MBA) or the doctorate. The purpose of this mixed-methods (quantitative–qualitative) study was to identify the perceived level of transformational leadership skill development by students enrolled in a doctoral program in organizational leadership. In addition, it was the purpose of this study to …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long

Atlantic Marketing Association Proceedings

As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …

Can Scalability Be A Marketing Liability For Sustainability?, Dennis F. X. Mathaisel, Clare L. Comm

Atlantic Marketing Association Proceedings

A common principle of modern business marketing is that growth is good. It is usually thought that all businesses should market themselves with the goal of increasing their revenues and gaining market share. Scalability is developing products or services that people want and figuring out how to produce and promote many of them for lower costs while selling more of them (Dudnik 2010). It is the purpose of this paper to show that some businesses, especially small ventures with unique value propositions, should not necessarily seek to grow or scale up. There are numerous examples of new ventures failing for …

Effortless Building Census, Sam Kome

Library Staff Publications and Research

Library headcounts are tedious, time-consuming, and subject to the vagaries of scheduling, attention to detail, and incomplete (especially for consortia). If we conduct them perfectly, on-schedule without fail we can gather at best the number of patrons seated in various areas of the library at two arbitrary times per day. We don't know their home campus. We don't know how patronage varies by time of day. If only there was an automatic way of conducting counts that was automatic, unsleeping, and could differentiate between campuses The wireless infrastructure is (hopefully) always on, and devices are nearly ubiquitous, and typically signed …

Identification Of Employee Engagement Practices Viewed As Critical To Retention: A Cross-Generational Comparison, Sharon R. Floyd

Dissertations

Purpose. The purpose of this study was to identify the employee engagement practices that millennial IT workers perceive as important to retention. The secondary purpose of the study was to determine whether a difference exists between the engagement practices that appeal to millennial IT workers and the engagement practices that appeal to remaining IT working groups, which include the baby boomers and generation X.

Methodology. A quantitative, descriptive, survey-based research method was chosen for this study. The population included information technology workers representing three generations of working adults, including baby boomers, generation Xers, and millennials. The sample included technology workers …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Feature Selection And Classification Methods For Decision Making: A Comparative Analysis, Osiris Villacampa

CCAC Theses and Dissertations

The use of data mining methods in corporate decision making has been increasing in the past decades. Its popularity can be attributed to better utilizing data mining algorithms, increased performance in computers, and results which can be measured and applied for decision making. The effective use of data mining methods to analyze various types of data has shown great advantages in various application domains. While some data sets need little preparation to be mined, whereas others, in particular high-dimensional data sets, need to be preprocessed in order to be mined due to the complexity and inefficiency in mining high dimensional …

Modeling Large-Scale Cross Effect In Co-Purchase Incidence: Comparing Artificial Neural Network Techniques And Multivariate Probit Modeling, Zhiguo Yang

Theses and Dissertations--Business Administration

This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects by (1) examining the performance of MVP model across …

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.

Organization’S Top Management And Other System Users’ Perceptions Towards Data Quality Performance And Expectations, Hongjiang Xu

Scholarship and Professional Work - Business

Across all levels in an organization, from CEO, executives, middle management to day-to-day operators, everyone relies on high quality information for decision making. This paper proposes frameworks for testing the alignment of organization's top management and other system users' perceptions towards and data quality for for ensuring the effectiveness and efficiency of data quality management. The frameworks not only have contributions to the theory but also have implications for organization's top management and practitioners in the fields.

The Data-Information-Knowledge-Wisdom Hierarchy And Its Antithesis, Jay H. Bernstein

Publications and Research

The now taken-for-granted notion that data lead to information, which leads to knowledge, which in turnleads to wisdom was first specified in detail by R. L. Ackoff in 1988. The Data-Information-Knowledge-Wisdom hierarchy is based on filtration, reduction, and transformation. Besides being causal and hierarchical,the scheme is pyramidal, in that data are plentiful while wisdom is almost nonexistent. Ackoff’s formulalinking these terms together this way permits us to ask what the opposite of knowledge is and whether analogous principles of hierarchy, process, and pyramiding apply to it. The inversion of the Data-Information-Knowledge-Wisdom hierarchy produces a series of opposing terms (including misinformation,error, …

Egypt's Information Society Strategy: A Critical Lexicography, Neil Mcbride, Bernd Carsten Stahl

Journal of International Technology and Information Management

The development of ICT policies within developing countries in the past ten years has opened up a new area for study. These documents chart the ambitions of the countries for the use of ICT to promote rapid development. As such they are intercultural documents, developing at the interface between the culture of the country and western economic culture. This paper develops a critical approach to understanding these documents and studying their message. The approach involves the preparation of a critical dictionary which identifies relevant terms within the ICT policy document and reflects on their multiple meanings. The approach was applied …

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman

Journal of International Technology and Information Management

Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.

Formal Verification Of Urban Traffic System Using The Concept Of Fuzzy Workflow Simulation, Manuj Darbari, Abhay Kumar Srivastava, Sanjay Medhavi

Journal of International Technology and Information Management

Modeling complex urban traffic system requires extensive use of workflow methodologies which can simulate almost real time traffic situations. Number of studies were done in the field of Urban Traffic Simulation like PLOTS, NETSIM and PALAMICS but none of them could provide a real formal solution. Our paper proposes a methodology using Fuzzy Petri nets for modeling real time traffic system. Fuzzy Petrinets are also visualised and tested by using Flow- Charter and HPSIM software packages. These packages help in providing successive iterations of process model for further refinement.

Supporting The Virtual Community: Social Bookmarking As A User- Based Classification Scheme In A Knowledge Library, Nicole Lytle, Tony Coulsom

Journal of International Technology and Information Management

Knowledge libraries hold the promise of widespread access to information available anywhere, anytime, freeing patrons from the geographical and temporal boundaries that currently exist. The classification of materials and subsequent searching of knowledge library content is an overall problem with many complex parts. Relevant classification is important for optimal information retrieval. This is especially important for the virtual communities that exist with extended organizations. Rooted in the virtual community and digital library literature, this paper develops a theory for improving the information classification and retrieval process of knowledge libraries that support virtual communities by applying social bookmarking techniques.

Rapid Development Of Multimedia Instructional Modules For Information Technology Education, Nanda Ganesan

Journal of International Technology and Information Management

A multifaceted learning model was developed for implementing e-learning in a largely commuter campus. The primary objective of the model was to build a flexible learning environment that combined the learning effectiveness of in-class learning with the flexibility and accessibility of online learning. One of the components of the model was the multimedia instructional modules produced to teach various Information Technology courses. Several different types of modules were produced representing chalk-and-talk type of lectures, PowerPoint presentations and software tutorials. The chalk-and-talk type of lecture modules and the software tutorials that emulated the in-class learning experience contributed positively towards enhancing the …