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Articles 121 - 141 of 141

Full-Text Articles in Business Intelligence

Competitive Intelligence For Mba Students: Credit Courses, Hal P. Kirkwood Jr Jan 2016

Competitive Intelligence For Mba Students: Credit Courses, Hal P. Kirkwood Jr

Libraries Faculty and Staff Creative Materials

Poster was presented at the Business & Finance Division Poster Session at the Special Libraries Association Annual Conference in Philadelphia, PA, 2016. Focus of the poster is on the credit-level courses taught by Prof Hal Kirkwood to MBA students in the Krannert Graduate School of Management on the topics of international business research and an introduction to competitive intelligence.

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Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor Jan 2016

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

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Online Trust Cues: Perceptions And Application, Antonina A. Bauman Jan 2016

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

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Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa Jan 2016

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

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The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani Jan 2016

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

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Table Of Contents Jan 2016

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

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Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith Jan 2016

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

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Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu Jan 2016

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

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Flipping The Business Information Literacy Classroom: Redesign, Implementation And Assessment Of A Case Study, Ilana Stonebraker Jun 2015

Flipping The Business Information Literacy Classroom: Redesign, Implementation And Assessment Of A Case Study, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

A team of librarians at Purdue University transformed a business information literacy course from a traditional lecture, 40-student class into multiple sections of a flipped, 70-student classroom to meet the request that the successful course be required for all 500 undergraduate students. Scaling up required the adoption of flipped learning techniques for better utilization of library teaching resources. This case study provides key insights for others implementing credit classes or integrating similar content into one-shots or embedded work. It also describes the assessed results determined through student feedback (focus groups) and student performance (pre/post-tests).

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Effortless Building Census, Sam Kome Jun 2015

Effortless Building Census, Sam Kome

Library Staff Publications and Research

Library headcounts are tedious, time-consuming, and subject to the vagaries of scheduling, attention to detail, and incomplete (especially for consortia). If we conduct them perfectly, on-schedule without fail we can gather at best the number of patrons seated in various areas of the library at two arbitrary times per day. We don't know their home campus. We don't know how patronage varies by time of day. If only there was an automatic way of conducting counts that was automatic, unsleeping, and could differentiate between campuses The wireless infrastructure is (hopefully) always on, and devices are nearly ubiquitous, and typically signed …

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

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Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker Apr 2013

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.

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Information Literacy, Changing Spaces, & Changing Perceptions, Hal P. Kirkwood Jr Jan 2010

Information Literacy, Changing Spaces, & Changing Perceptions, Hal P. Kirkwood Jr

Libraries Faculty and Staff Creative Materials

Poster presented at the Special Libraries Association Annual Conference in Denver Colorado. Focus of the poster is on the development of a new instruction lab as part of the Parrish Library renovation; an overview of the development of information literacy at Purdue University, and business information literacy activities and courses within the Roland G. Parrish Library of Management & Economics. Presented with Kelly Evans, Eastern Washington University.

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The Data-Information-Knowledge-Wisdom Hierarchy And Its Antithesis, Jay H. Bernstein Jun 2009

The Data-Information-Knowledge-Wisdom Hierarchy And Its Antithesis, Jay H. Bernstein

Publications and Research

The now taken-for-granted notion that data lead to information, which leads to knowledge, which in turnleads to wisdom was first specified in detail by R. L. Ackoff in 1988. The Data-Information-Knowledge-Wisdom hierarchy is based on filtration, reduction, and transformation. Besides being causal and hierarchical,the scheme is pyramidal, in that data are plentiful while wisdom is almost nonexistent. Ackoff’s formulalinking these terms together this way permits us to ask what the opposite of knowledge is and whether analogous principles of hierarchy, process, and pyramiding apply to it. The inversion of the Data-Information-Knowledge-Wisdom hierarchy produces a series of opposing terms (including misinformation,error, …

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