Business Intelligence Commons^™

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

Analysis Of The Comovement Of Unemployment In Midwestern States, Tammy Rapp Parker

Southern University College of Business E-Journal

The current paper investigates the interrelatedness of twelve Midwestern states through the comovement of unemployment rates. Due to their geographic location, we would anticipate similarities and comovement among macroeconomic variables. The results show that although most of the bivariate pairings do show a relationship. Five of the sixty-five pairings show no indication of cointegration among their unemployment rates. Each of these five pairings includes North Dakota. The paper investigates geographic and socioeconomic similarities between these states to try to explain these results.

Baumol And Bowen Cost Effects In Research Universities, Robert E. Martin

Southern University College of Business E-Journal

We estimate cost models for both public and private research universities and use partial differentials from these models to estimate different cost effects. The results suggest both Baumol’s cost disease and Bowen’s revenue theory drive cost higher and that Bowen effects are larger than Baumol effects. Tight revenue since 2008 reversed some declines in productivity and accelerated the trend in economizing on the use of tenure track faculty. This behavior under loose and tight revenue constraints is consistent with Bowen’s revenue theory.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Application Of Competitive Intelligence For Insular Territories: Automatic Analysis Of Scientific And Technology Trends To Fight The Negative Effects Of Climate Change, Henri Dou, Pierre Fournie

International Journal of Islands Research

Islands are fragile territories because of their geographical position. As a result, climate impacts can have serious consequences, of which some are irreversible. Therefore, it is necessary to allow insular territories to benefit from the latest scientific and technological advances in combating climate effects. The current article shows how to deal with automatic analysis of scientific information on the one hand, but also its applications via patents. We will analyse the latest scientific results as well as their possible applications using patent analysis. We will also focus on experts, laboratories, and leading companies, that are active on the field. The …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Rise Of Facebook, Amazon, Apple, Netflix, Google During Covid-19 Pandemic, Shivraj Pisal

Electronic Theses, Projects, and Dissertations

FAANG is an acronym for Facebook, Apple, Amazon, Netflix, and Alphabet (which was previously known as Google), the five most important technology giants in the United States. The technology breakthroughs of these companies have had a significant impact on global economies, since they create jobs, link people, supply goods, and generate entertainment. As a result, a detailed analysis of FAANG stocks adds to the existing body of knowledge. Furthermore, because stock markets are very volatile and are influenced by a variety of known and unknown causes, it is vital to employ adequate tools for assessing their behavior (Jadhav et al., …

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

Returning To Solvency Through Quality Improvement, Matthew Faciane, Susan K. Fan, Rocky J. Dwyer

International Journal of Applied Management and Technology

The purpose of this qualitative case study was to explore quality improvement strategies senior manufacturing production managers use to reduce Cost of Poor Quality (COPQ) to increase profit. The participants for this study were production managers within a manufacturing company located in the southeastern region of the United States who successfully developed and implemented strategies to lower COPQ to increase profitability. Six major themes emerged from the study: continuous improvement, quality assurance, employees as agents of quality improvement, communication between stakeholders, holding all firm members accountable for quality, and training. Manufacturing managers can use these strategies to lower COPQ and …

Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett

Management Faculty Publications

In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …

Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen

Theses and Dissertations

Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …

The Influence Of Information Technology Governance Audit Using Cobit 5 For The Development Public Library : (Case Study : Public Library In East Java ), Ilham M, Anis Eliyana, Indrianawati Usman

Library Philosophy and Practice (e-journal)

This study current technological developments have entered almost into the lines of people's lives. Currently, many public library have grown even bigger. And this development does not escape the good management of information technology governance. To maximize management to a better level, public library need information technology governance audits. The information technology audit used in this study uses the COBIT 5 framework which focuses on the APO04 and DSS01 domains. This study aims to improve the quality of services owned and to increase its competitiveness. The results of this study refer to the vision and mission of the public library …

College Of Business Dean's Report: 2019-2020, Ryan Butt

College of Business Dean’s Reports

No abstract provided.

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair

CMC Senior Theses

As growth of the American craft brewing industry slows and smaller firms account for a greater proportion of expansion, I test whether traits that are indicative of smaller firms have an effect on brewery success. I hypothesize that firms which utilize localist strategies such as geographical branding, use of local ingredients, charitable giving, and/or sustainable practices are more successful than others and therefore produced more barrels of beer in 2017. To test my hypothesis, I estimate ordinary least squares regressions with robust standard errors using data collected from the Brewers Association and the websites of 362 California craft breweries. I …

The Impact Of E-Commerce On The Development Of Entrepreneurship In Saudi Arabia, Khulood Al-Mani

Journal of International Technology and Information Management

This paper is based on a Ph.D. study investigating the critical challenges facing e-commerce adoption by entrepreneurs in Saudi Arabia, identifying the major driving factors, barriers, motivations, perceived advantages, potential problems and some practical solutions as well as future expectations from entrepreneurs’ perspectives. From the study findings, a set of practical recommendations were derived for the government, entrepreneurs and investors in Saudi Arabia to consider, to promote ecommerce entrepreneurship in the county.

The research was undertaken using a qualitative approach. Data collection techniques involved in-depth, semi-structured interviews, with (1) e-commerce entrepreneurs, and (2) government authorities, educational initiatives and private support …

Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy

Conference papers

Current thinking on entrepreneurship states there is no specific link between the entrepreneur and their enterprise. Design is an individual creative act; therefore, the practitioner is not separate from their idiosyncratic process. The Designer is the product offering. Designers form Design Enterprises, meaning that with this aspect of inseparability, the Design Entrepreneur is a different kind of entrepreneur than currently discussed. The literature on the topic discusses design as a creative output, not as entrepreneurship output. Like any enterprise, Design Enterprises must be profitable. There are many entrepreneurship processes, none of which seem to address the needs of the Design …

The Bluebox Practicum: Integrating Technology, Culture, And Academic Service-Learning, Charles Braymen, Dustin Ormond

Jesuit Higher Education: A Journal

Advancing education in marginalized communities has been more difficult compared to more privileged communities due to the lack of infrastructure, which in part results in an absence of educational materials. The BlueBox Project was created to minimize this divide by bringing a wealth of information to these communities. Using a small digital computer, faculty, staff, and students across many disciplines built the BlueBox, a stand-alone digital library which hosts an array of books, articles, educational games, and videos to inspire learning in a variety of subjects including science, technology, math, music, and literature. The BlueBox is powered by solar energy, …

College Of Business Dean's Report: 2018-2019, Ryan Butt

College of Business Dean’s Reports

No abstract provided.

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.

The Futurist, Ryan Stenquist

Marriott Student Review

Ubiquitous self-driving cars, robot workers, and massive political shifts may seem far away and irrelevant to our day to day lifestyles. However, Mr. Schenker proves that these changes are fast-approaching and come as timely responses to the problems and opportunities of today.

An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff

Marriott Student Review

The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.

Information Seeking Behavior Of Research Scholars At Muet Library & Online Information Center, Jamshoro: A Study, Liaquat Ali Rahoo Mr, Muhammad Ali Khan Nagar, Maryam Kalhoro, Qurat-Ul-Ain Abro, Shadab Kalhoro

Library Philosophy and Practice (e-journal)

The aim of this paper was to study the behavior of the information seeking by the researcher scholars of the at Mehran University of Engineering & Technology, Jamshoro, Sindh Pakistan. The overall purpose of the research study was to find out the awareness and information requirements by the researcher for the research purposes which were provided by the Higher education commission digital library. The data was collected from 230 researchers with the help of questionnaire through the Google online form. Data was analyzed in SPSS software. Research findings were majority of researchers were use electronics resources, text books and reference …

Examining The Effect Of Cultural Intelligence On The Internationalization Of Swiss Small And Medium Enterprises, Hadia Fakhreldin

Business Administration

The study examines the relationship between cultural intelligence (CI) and the internationalization of Swiss Small and Medium Enterprises (SMEs). It also evaluates the role of internationalization motivators within that relationship. A self-administered survey was sent (by email) to the managers of 640 Swiss SMEs, identified from the Swiss SME database (Switzerland Global Enterprises-ge.com). The data analysis confirms that the internationalization process and the intention to internationalize depend to a large extent on the cultural intelligence of these managers. The analysis also identified access to information on foreign markets as the main motivator that affects this relationship. The study proposes solutions …

Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck

Selected Honors Theses

This study attempts to determine if college students with sensation seeking tendencies are more likely to have entrepreneurial tendencies due to the risk involved in both entrepreneurship and thrill seeking activates. This study used a combination of the Sensation Seeking Scale and the Attitudes Towards Enterprise test to determine the correlation between physical risk taken in hobbies and taking risk in business. An online survey was sent to 350 business students at a university in Central Florida and 62 valid surveys were received and analyzed. Through calculating the correlation coefficient, coefficient of determination, and t-tests, the author deducted that an …

Where Will Technology Lead Us?, Jerry Kennelly

Irish Business Journal

Artificial intelligence is a misnomer in my opinion. You get out what you put in. AI seeks to simulate intelligent human behaviour in software and computers. If you consider AI software like a big database and learns along the way. It is programmed by clever humans who create algorithms which use all of the data available and process it to give a calculated result. For example, my IPhone will tell me that it’s going to take me ten minutes to drive home when I walk onto the street from my office in Killorglin. It doesn’t know I’m going home, but …

Nail It Then Scale It Book Review, Jacob Thorpe

Marriott Student Review

Nail It Then Scale It highlights how entrepreneurs can deliberately work to create a successful and scalable business.

Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson

Marriott Student Review

As social media use in the hiring process increases, hiring managers must understand how to use it effectively and legally. Improper use of social media when researching candidates can lead to lawsuits. This article features three key recommendation for effective use of social media in hiring decisions.

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.

Byu Tech Club: At The Base Of Silicon Slopes, William R. Adams

Marriott Student Review

As technology continues to drive Utah's economic growth, Brigham Young University students have launchd the BYU Tech Club to inform their peers with technical and non-technical degrees of career opportunities in technology, build the skills and knowledge to be attractive job candidates, and earn internship and full-time offers from high-grow startups and leading technology companies.