Business Intelligence Commons^™

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials' Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael J. Dotson, Neel Das

Atlantic Marketing Association Proceedings

Consumer decision-making regarding a purchase is usually influenced by feedback received from other people in addition to prior experiences/beliefs/attitudes and marketer dominated information. Such diverse sources of influence are collectively referred to as the influence mix (Simonson and Rosen 2014). Of the different sources in the influence mix, word-of-mouth (i.e., feedback received from other people) is one of the most impactful sources of information (Duan, Gu, and Whinston 2008). With the advent of e-tailers on the Internet, the influence of word-of-mouth communication has grown significantly in the form of online consumer reviews (Schindler ad Bickart 2012). Research has shown that …

Profile Of Corporate Social Media Consumer Segments, Beverly Wright, Aberdeen Leila Borders, Paul H. Schwager, S. Scott Nadler

Atlantic Marketing Association Proceedings

The trade and academic literature is replete with commentary about the need for companies to develop promotional strategies and to adopt media platforms that are more engaging and conversational with customers than the traditional top-down company directed one-way communication strategies of the past (Thomas, Peters, Howell and Robbins, 2012; Foster, West and Francescucci 2011; Deighton and Kornfeld, 2009). This viewpoint is supported by Christodoulides (2008) who reported that many customers view information about a company or brand that they obtained from blogs, social networking sites and the like as being more relevant, believable and important to them in their interactions …

An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal

Atlantic Marketing Association Proceedings

To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast …

National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon

Atlantic Marketing Association Proceedings

Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, …

Can Scalability Be A Marketing Liability For Sustainability?, Dennis F. X. Mathaisel, Clare L. Comm

Atlantic Marketing Association Proceedings

A common principle of modern business marketing is that growth is good. It is usually thought that all businesses should market themselves with the goal of increasing their revenues and gaining market share. Scalability is developing products or services that people want and figuring out how to produce and promote many of them for lower costs while selling more of them (Dudnik 2010). It is the purpose of this paper to show that some businesses, especially small ventures with unique value propositions, should not necessarily seek to grow or scale up. There are numerous examples of new ventures failing for …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

A Web Personalization Artifact For Utility-Sensitive Review Analysis, Long Flory Mrs.

Theses and Dissertations

Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer concern of review utility, i.e., the helpfulness or usefulness of online reviews to inform consumer purchase decisions. Review utility concerns consumers since not all online reviews are useful or helpful. And, the quantity of the online reviews of a product/service tends to be very large. Manual assessment of review utility is not only time consuming …

Assessing The Effectiveness Of E-Recruitment Efforts In State Government, Joseph Orenstein

Undergraduate Theses and Capstone Projects

This study provides an evaluative framework for state e-recruitment efforts. Challenged bv the impending retirement of the baby boomer generation, public employers are implementing innovative hiring practices to aid in the recruitment of a new, talented workforce. Web-based recruitment offers an opportunity for state recruiters to reach a broader pool of job seeker talent. An effective framework for assessing the adequacy of state hiring websites would establish a set of criteria to aid in the development and implementation of state e-recruitment efforts. The framework is based on a literature review of relevant recruitment strategies in the public and private sector, …

Egypt's Information Society Strategy: A Critical Lexicography, Neil Mcbride, Bernd Carsten Stahl

Journal of International Technology and Information Management

The development of ICT policies within developing countries in the past ten years has opened up a new area for study. These documents chart the ambitions of the countries for the use of ICT to promote rapid development. As such they are intercultural documents, developing at the interface between the culture of the country and western economic culture. This paper develops a critical approach to understanding these documents and studying their message. The approach involves the preparation of a critical dictionary which identifies relevant terms within the ICT policy document and reflects on their multiple meanings. The approach was applied …

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman

Journal of International Technology and Information Management

Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.

Formal Verification Of Urban Traffic System Using The Concept Of Fuzzy Workflow Simulation, Manuj Darbari, Abhay Kumar Srivastava, Sanjay Medhavi

Journal of International Technology and Information Management

Modeling complex urban traffic system requires extensive use of workflow methodologies which can simulate almost real time traffic situations. Number of studies were done in the field of Urban Traffic Simulation like PLOTS, NETSIM and PALAMICS but none of them could provide a real formal solution. Our paper proposes a methodology using Fuzzy Petri nets for modeling real time traffic system. Fuzzy Petrinets are also visualised and tested by using Flow- Charter and HPSIM software packages. These packages help in providing successive iterations of process model for further refinement.

Supporting The Virtual Community: Social Bookmarking As A User- Based Classification Scheme In A Knowledge Library, Nicole Lytle, Tony Coulsom

Journal of International Technology and Information Management

Knowledge libraries hold the promise of widespread access to information available anywhere, anytime, freeing patrons from the geographical and temporal boundaries that currently exist. The classification of materials and subsequent searching of knowledge library content is an overall problem with many complex parts. Relevant classification is important for optimal information retrieval. This is especially important for the virtual communities that exist with extended organizations. Rooted in the virtual community and digital library literature, this paper develops a theory for improving the information classification and retrieval process of knowledge libraries that support virtual communities by applying social bookmarking techniques.

Rapid Development Of Multimedia Instructional Modules For Information Technology Education, Nanda Ganesan

Journal of International Technology and Information Management

A multifaceted learning model was developed for implementing e-learning in a largely commuter campus. The primary objective of the model was to build a flexible learning environment that combined the learning effectiveness of in-class learning with the flexibility and accessibility of online learning. One of the components of the model was the multimedia instructional modules produced to teach various Information Technology courses. Several different types of modules were produced representing chalk-and-talk type of lectures, PowerPoint presentations and software tutorials. The chalk-and-talk type of lecture modules and the software tutorials that emulated the in-class learning experience contributed positively towards enhancing the …

Can Information Systems Foster Emotional Intelligence? A Design Theory-Based Approach, Richard J. Burkhard, Thomas A. Horan, Brian N. Hilton, Michael Leih

Journal of International Technology and Information Management

Researchers in Information Systems (IS) have conducted extensive research into various kinds of collaboration systems over the last twenty-five years. A parallel stream of inquiry in psychology and management has developed research in organizational Emotional Intelligence, which contributes to the effectiveness of group interactions by increasing cooperation and reducing conflict. Collaboration systems present a special opportunity to introduce soft management functions such as Emotional Intelligence because they are designed as an intelligent channel of interaction between group members. This research used an Information Systems Design Theory approach to guide the integration of Emotional Intelligence functions into collaboration systems. Two artifact …

Business Risks: When Is Fails To Detect Circumvention Activities, Stanley X. Lewis Jr., J. Scott Magruder, Eddy J. Burks, Carl Smolinski

Journal of International Technology and Information Management

A business must recognize and address various risk factors when establishing and maintaining its information system. The overall risk to management is that the control environment does not protect proprietary business data and the financial reporting system that produces financial statements and other information used by investors, creditors and regulatory agencies. These risks require that management implement efforts to ensure the integrity and effectiveness of control procedures over business activities while being aware of additional system issues such as failing to adequately consider other risks which are more business-oriented including the risk of failing to prevent or detect fraudulent or …

More Secure Passwords, Scott Magruder, Stanley X. Lewis Jr

Journal of International Technology and Information Management

Passwords are often the first line of defense against hackers trying to logon to a user’s account. Due to this, the password that a user selects for protection of their account is critical. These passwords must be “good” passwords that are not easily cracked. However, how does the network administrator enforce this? A simple change to the login process can make the passwords chosen by users much more secure. A description of this simple process is given in this paper. The normal login process is described. A description of the how hackers attempt to crack passwords is given. The simple …

Improving The Judicial System To Handle Computer Crime, Gerald V. Post, Albert Kagan

Journal of International Technology and Information Management

This paper asked professionals in the legal system to evaluate the current state and effectiveness of laws to identify and deter computer crime. Responses were evaluated with a formal structural equation model. The results generally show that legal professionals believe potential jurors have minimal knowledge of computer crime issues. More importantly, they also believe that judges have little knowledge or experience. A similar lack of knowledge by defense attorneys indicates that it could be difficult for a person accused of computer related infractions to find adequate representation. On the other hand, more experienced participants do not believe computer laws present …

The Role Of Quantitative Analysis In The Information Security Systems Development Lifecycle, Stephen R. Rosenkranz, Michael E. Busing, Faye P. Teer, Karen A. Forcht

Journal of International Technology and Information Management

Today’s numerous Quantitative Analysis (QA) tools have been successfully utilized to solve business problems in diverse applications. However, the application of QA tools in solving information security problems has been sparse. Devising the means and ways to use QA tools in resolving industry-wide security problems has the potential to yield enormous global economic benefit. The purpose of this paper is to explore the use of QA tools as a means of improving the processes involved in the Information Security Systems Development Lifecycle (SecSDL). Information security professionals use the SecSDL as a guide for formulating a comprehensive information security program. The …

A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier

Journal of International Technology and Information Management

This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.

An Application Of The Deming Management Method For Information Technology Projects, Jack T. Marchewka

Journal of International Technology and Information Management

Although the ideas and teachings of W. Edwards Deming have been implemented in organizations world- wide for over the past 50 years, only three studies have empirically tested a theoretical model grounded in the Deming Management Method. These studies focused on the manufacturing and services area. Today, quality management continues to be an area of interest both in project management and software engineering. The focus of this study is to test the Deming Management Method in information technology (IT) projects. A survey of 63 IT professionals provides empirical support for the Deming Management Method and its application to IT projects. …